FSBO v. REALTOR

FSBO Script for Objections to Paying a Commission

Use this FSBO script and objection handler for overcoming for sale by owner objections about paying a real estate agent's commission to help FSBO (for sale by owner) sellers understand how they will net more...
real estate agent referral network

Build a Real Estate Agent Referral Network

Learn this system for building and cultivating an agent referral network composed of out-of-town real estate agents in different areas across the country to receive more client referral business.  Top...

How Agents Generate Real Estate Leads on Facebook

The best way for agents to generate real estate leads on Facebook doesn't cost money and doesn't involve frequent posting about real estate business either.  Instead, successful agents use this powerful...
Geographic Real Estate Farming Ideas

Geographic Real Estate Farming: How to Start

Use these geographic real estate farming strategies for agents to identify ideal farming neighborhoods and immediately start marketing activities within them to quickly penetrate the communities and establish...
Expired Listing Scripts Real Estate Agent

Expired Listing Scripts for Real Estate Agents

Learn these expired listing scripts and methods that top real estate agents use to contact owners of expired listings and convert them into active listings.  Real estate agents have been prospecting expired...
real estate scripts

Top 10 Buyer Objections & Scripts to Handle Them

Learn the 10 most common home buyer objections and the scripts top real estate agents use to overcome them and convert buyers into clients.  In order to build relationships with potential buyers, agents must...
Preview Property

Previewing Property to Get More Listings

For decades, previewing property has been an effective lead generation method that many real estate agents have systematically implemented to get new listings while developing superior market knowledge.   By...

How to Generate Listings from Existing Listings

Looking for more ways to generate listings? Many top producing agents know that in order to consistently generate listings they must effectively broadcast how much effort they put forth to market their current...

Don’t Just Be A Realtor – Be A Business Owner

Brian Icenhower meets with real estate trainer Aaron Kaufman to discuss how traditional real estate agents can adopt the mindset of business owners that consistently strive to grow by maintaining a consistent...
realtor lead generation

How to Create Real Estate Lead Generation Plan

A real estate lead generation plan should be simple enough to ensure effectiveness.  The real estate lead generation plan's action steps should also lead to a Realtor's predetermined goals. Successful...

Layering Real Estate Lead Generation

Trainer & Coach Brian Icenhower sits in with 2013 REALTOR Magazine 30 Under 30 Finalist Jillian Bos to discuss how she has been able to enjoy such great success so early in her career.  Jillian explains...

The Primary Duties of a Real Estate Team Leader

Top producing real estate agents and real estate team leaders know that to own a business by design and not by default, they must concentrate on the activities that get them the results they want.  For...