Learn the real estate listing marketing techniques top agents use to market properties from listing to closing to gain exposure for both themselves and for their listings.
Most real estate listing marketing activity is done for two reasons:
- To generate business and branding for the agent and the real estate company.
- To appease and please seller clients who want to be assured that as much marketing activity as possible is being performed to market their home.
When we market a listing for sale, we’re not only marketing the property, we’re also marketing ourselves. In the following video segment from the ICC Online Learning Center‘s ADMIN course for training real estate administrative staff, Icenhower Coaching & Consulting‘s founder Brian Icenhower explains the concepts behind real estate listing marketing from listing to closing.
Real Estate Listing Marketing Video
To maximize real estate listing marketing opportunities, every property status-change presents a marketing opportunity that should be leveraged. For example, if you have a property that’s going to be listed soon, you can market “Coming Soon”, if that’s permissible in your area. You can also advertise when the property is “Just Listed” or “Under Contract”. As well as marketing “Open House” events (or multiple open house events). Every change along the way presents a marketing opportunity, all the way through to “Sale Pending” and “Just Sold”. Moreover, you can market the property after it’s been sold a second time by including it as a comparable in a Comparative Market Analysis mailer to the entire neighborhood.
Real Estate Listing Marketing Activities
These marketing activities might include phone calls, door knocking, emails, a newsletter, social media posts, mailers, or flyers. The more touches you can make through these various marketing channels to the residents of the surrounding neighborhood the better. In addition, remember that all of the marketing steps up to sale-pending are about trying to sell the home. Further, all of the marketing steps after a property goes pending are about evidencing your success. In other words, showing and telling people, look what we did and, more importantly, that it worked.