Video marketing is something real estate agents come up with excuses to not implement in their marketing strategy. Common reasons are, “it’s too expensive,” “I don’t have time,” or, “I’m not good on camera.” The truth is adding video into your marketing doesn’t have to be expensive or time-prohibitive. ICC Coach Brad Baldwin breaks down how any real estate professional can easily start video marketing today.
Why you need video marketing
Video marketing is an essential component of any real estate agent’s marketing toolbox. The proof is in the numbers:
- Nine out of ten people watch the video instead of reading the text.
- Mobile video consumption rises by 100 percent every year. (Insivia)
- 78 percent of people watch online videos every week, and 55 percent view online videos every day. (HubSpot)
- 72 percent of customers would rather learn about a product or service by way of video. (HubSpot)
- Cisco reports that by 2019 video will account for 85 percent of internet traffic in the US.
People are consuming video in mass quantities. Video marketing is how real estate agents build an audience and reach new people.
How do you do video?
It’s a misconception that you need fancy cameras, lighting, and microphones to make a video. The truth is a smartphone is good enough to get anyone started with video marketing.
Do you need to be a polished presenter to shoot a video? No! Not all videos need to be staged with rehearsed content. Some of the best viral videos on the market are casual videos shot on the fly.
What about content? You’d be surprised what works! As a real estate agent, you are the neighborhood expert. Shoot a quick 30-second video about a local landmark. Is your open house jamming? Take a video showing the excitement and high interest happening at the event.
Sure, you can plan and shoot more formal videos. It doesn’t take long to write a video script. Since most people prefer to watch videos between 1-3 minutes, creating a script outline takes just a few minutes. Your total time invested in planning, scripting, and shooting could be as little as 15 minutes.
Remember to think about video promotion. ICC partners BombBomb and Viral Marketing take real estate videos and help promote them to attract viewer attention.
When it comes to video marketing, the most important thing is to do something. Get started, make it part of your routine, and go from there. You’ll be surprised at the many ways video fits into your marketing strategy.