ICT single-page business plan

1-3-5 Plan Builder.

One goal. Three focus areas. Five objectives each. Put in your numbers, pick what matters this year, and walk away with the one-page plan ICT coaches build with their clients. Get your numbers right first: you build this once, then edit it as much as you want.

1

Your one goal, backed by real numbers

Start with the end in mind and reverse engineer it. The right side updates as you type.

Your numbers

Example numbers
I measure my goal in
$
%
% of GCI
% of closings
Assumptions (ICT benchmarks, edit if yours differ)
%
%
%
%
% of GCI

ICT's database rule of thumb: 1 closing a year for every 7 people in your database, so you need roughly 7 people who know you per closing.

Survival number (optional)

From ICT's Allocation Form: what you must close just to cover life and business before any growth.

$
$
%

What it takes

Live
Your 1 annual goal

ICT's schedule for hitting it: lead generation 8:30 to 11 every weekday, lead conversion 1 to 2, appointments 3 to 6. Time-block it and protect it.

3

Pick your three key focus areas

ICT's rule: focus areas are the daunting tasks that need real work and other people's help, the ones always looming that never seem to get done. Pick three, in order of importance.

Already have objectives from your coach or your own AI tool? Choose "write my own" to type or paste them into the plan.

5

Your single-page plan

Five objectives per focus area. Each one is a specific action you can complete and measure. Click any line to edit it, then email it to your coach, print it, and put it where you'll see it every day.

Annual single-page business plan
Example plan
Every day

Lead generate 8:30 to 11. Track contacts, appointments and contracts.

Every week

End of Week Debrief: what percent of the schedule did you keep, what got in the way, what changes.

Every month

Update your production tracker. Compare actuals to the plan and cross off finished objectives.

Every quarter

Quarterly Business Review: closings, pendings, appointments, business sources, next quarter's under-contract goal.

Want the dashboard, the budget and the schedule behind this plan? ICT's Business Planning course with Brian Icenhower walks through all of it, with the trackers and templates included.

See the Business Planning course ↗

Want a coach to hold you to it?

Book a free call with an ICT coach. Bring this plan. Talk through your goal, your numbers, and what's in the way. No cost, no pressure.

Book your free coach call ↗ CoachCallFree.com