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  • Listing and Closing Checklists

    $9.99

    Real estate transactions involve a myriad of details, and missing one can have serious consequences for you and your clients. Use these checklists to efficiently manage all the tasks and details involved in Listings and Closings.

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  • Listings Needed Circle Prospecting Email Template

    $0

    This Listings Needed Circle Prospecting Email Template is a powerful prospecting tool for you to use in this current low-inventory market to get more listings.

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  • Monthly Newsletter Templates

    $9.99

    Keeping in touch with your database is key staying top-of-mind and generating referrals and listings.

    These monthly newsletters are a great way to stay in touch with your database while offering value, highlighting vendor partners, and showcasing your local and real estate knowledge.

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  • Protected: Negotiation Skills Training for Realtors

    $249

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Understanding the Needs Analysis
    • VIDEO: Understanding the Needs Analysis
    • AUDIO: Understanding the Needs Analysis
    • Workbook: Understanding the Needs Analysis
    • The Feelings Wheel
    • Real Estate Trainer Podcast: Episode 196 – Real Estate Recruiting Scripts: Conducting the Appointment
    • Action Steps for Module 1
    Module 2: Negotiating with a Needs Analysis
    • VIDEO: Negotiating With a Needs Analysis
    • AUDIO: Negotiating With a Needs Analysis
    • Workbook: Negotiating With a Needs Analysis
    • Buyer Lead Sheet (fillable)
    • Seller Lead Sheet (fillable)
    • Action Steps for Module 2
    Module 3: Mirroring Opponents
    • VIDEO: Mirroring Opponents
    • AUDIO: Mirroring Opponents
    • Workbook: Mirroring Opponents
    • Real Estate Trainer Podcast: Episode 184 – NLP Real Estate Scripts for Realtors
    • Action Step for Module 3
    Module 4: Matching Opponents
    • VIDEO: Matching Opponents
    • AUDIO: Matching Opponents
    • Workbook: Matching Opponents
    • Mirror & Matching – Real Estate Negotiation Strategies
    • Action Steps for Module 4
    Module 5: Understanding Behavioral Profiles
    • VIDEO: Understanding Behavioral Profiles
    • AUDIO: Understanding Behavioral Profiles
    • Workbook: Understanding Behavioral Profiles
    • DISC Style Identification
    • Understanding DISC Profiles
    • DISC Lead Gen Tendencies & DISC Profiles Graphics
    • DISC Behavioral Assessment
    • Take the DISC Behavioral Assessment
    • Action Steps for Module 5
    Module 6: Identifying & Matching Behavioral Profiles
    • VIDEO: Identifying & Matching Behavioral Profiles
    • AUDIO: Identifying & Matching Behavioral Profiles
    • Workbook: Identifying & Matching Behavioral Profiles
    • Real Estate Trainer Podcast: Episode 76 – Recruiting for Real Estate Agents & DISC Behavior Profiles
    • Action Steps for Module 6
    Module 7: Changing Your Opponent's Position
    • VIDEO: Changing Your Opponent’s Position
    • AUDIO: Changing Your Opponent’s Position
    • Workbook: Changing Your Opponent’s Position
    • Action Steps for Module 7
    Module 8: Negotiation Tactics to Secure Agreement
    • VIDEO: Negotiation Tactics to Secure Agreement
    • AUDIO: Negotiation Tactics to Secure Agreement
    • Workbook: Negotiation Tactics to Secure Agreement
    • 10 Real Estate Negotiation Tactics
    • Action Steps for Module 8
    Module 9: The Negotiation Blueprint
    • VIDEO: The Negotiation Blueprint
    • AUDIO: The Negotiation Blueprint
    • Workbook: The Negotiation Blueprint
    • Meet in the Middle Negotiation Model Graphic
    • The Icenhower Method Negotiation Model Graphic
    • Action Steps for Module 9
    Module 10: Real Estate Negotiation Scripts & Strategies
    • VIDEO: Real Estate Negotiation Scripts & Strategies
    • AUDIO: Real Estate Negotiation Scripts & Strategies
    • Workbook: Real Estate Negotiation Scripts & Strategies
    • Price Reduction Graphic
    • Impact of Price on Visibility – Social Media Infographic
    • Action Steps for Module 10

    About this course

    • $249.00
    • 60 lessons
    • 4.5 hours of video content
    Add to Cart Checout Course

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Learn the top 10 negotiation tactics, when to use them, and how to apply them immediately to win more negotiations.
    • Understand why it is important to use an established model for negotiations vs. "winging it."
    • Learn how to use the DISC behavioral profile model to aid in better negotiations through the understanding of various behavioral tendencies.
    • Get insight into how to modify your personal DISC behavioral profile in order to better communicate with your clients, vendors, and other Realtors.
    • Once you learn how to use established negotiation strategies, models, and tactics, learn how to SHOW YOUR WORK in order to ensure that your clients see the value you are bringing through your expertise.
    • Learn the "Meet in the Middle" and "The Icenhower Model" negotiation strategies, step by step, and download the helpful graphics so you can practice these negotiation methods every day.
    • Use this huge value add to earn more referral business from clients who are blown away by your hard work to win negotiations.
    • Become empowered and confident in your negotiations and ultimately win more of them!
    Negotiation Skills Training for Realtors CNS designation

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Negotiation Specialist" or CNS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    ISA Manager Training

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    ISA Manager Training

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    ISA Manager Training

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    I created Negotiation Skills Training for Realtors because there is simply no other training out their like this specifically for real estate agents.

    Most agents have no rhyme or reason when it comes to their negotiations. You are not an "average agent", though, and you are here to propel yourself (and your business) forward by learning the proven scripts, strategies, and negotiation tactics that Top Producers use.

    Now is the time to step up your game. This is a high-level course, and you won't find this kind of training anywhere else. I'll explain everything from start to finish, and by the end, you'll feel confident and walk away with tactics that you can use in your business every day. Time to win more negotiations!

    No more "winging it".

    Do you have a negotiation strategy?

    If your answer is "no," or you aren't sure, then you're in the right place. Up your game and win more negotiations by learning the scripts, strategies, and negotiation tactics that have been proven to work.

    Add to Cart Checout Course

    Negotiation Skills Training for Realtors

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Protected: New Agent Blueprint

    $199

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Updating Your Database & Asking for Referrals
    • VIDEO: How To Create A Real Estate Sphere Of Influence List
    • Workbook: Updating Your Database & Asking for Referrals
    • Daily Contact Form (fillable)
    • SOI Member Contact Form (fillable)
    • SOI Update Database Script
    • SOI Update Database Script & Ask for a Referral
    • VIDEO: How to Set Up Your CRM
    • SOI Call & Text Contact Cycle
    Module 2: Your SOI Contact Plan
    • VIDEO: Your SOI Contact Plan
    • Workbook: Your SOI Contact Plan
    • My SOI Contact Plan
    • Sample Contact Plans
    • Sample Plan #1: The Basic
    • Sample Plan #2: Giving to Get
    • Sample Plan #3: Social Butterfly
    • Monthly Mailer Topics
    Module 3: How to Grow Your SOI
    • VIDEO: How to Grow Your SOI
    • Workbook: How to Grow Your SOI
    • Script: Update Database & Ask for Referral
    • Script: Asking for Referrals
    Module 4: Your SOI Means Business
    • VIDEO: Your SOI Means Business
    • Workbook: Your SOI Means Business
    • Who Do Know from These Industries?
    • Who Do I Know From These Industries Worksheet
    • Who Do I Know From These Industries Spreadsheet
    • Real Estate Vendor List Template
    • Newsletter Templates by Month
    • SOI Update Database Script
    • Social Media SOI Direct Message Script
    • Script: Referral Business Partnership I
    • Script: Referral Business Partnership II
    • Script: Follow Up After Referring a Client to a Vendor
    • Script: To Contact SOI to Grow Vendor List
    Module 5: Time to Get Social
    • VIDEO: Time to Get Social
    • Workbook: Time to Get Social
    • Personal Facebook Direct Message Script
    • Social Media Calendar STAY Strategy for Content
    • How to Create a Friends List on Facebook
    Module 6: Setting Up Your Facebook Business Page
    • VIDEO: Facebook Business Page
    • Workbook: Social Media Profile
    • BONUS HELP: Creating a Facebook Page for Your Business
    • BONUS HELP: Adding Essential Information to Your Facebook Page
    • Facebook Description Examples
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images
    • BONUS HELP: Stock Photo Download
    • Facebook Cover Templates
    • Keyword Research Toolkit
    • Keyword Examples
    • Successful Facebook Ad Examples
    Module 7: Open Houses
    • VIDEO: Open Houses
    • Workbook: Open Houses
    • Resource: Open House Prospecting Activities
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)
    Module 8: Listing E-Alert Updates
    • VIDEO: Listing E-Alert Updates
    • Workbook: Listing E-Alert Updates
    • Script: Neighborhood Listing E-Alert Email Drip
    • Script: Geographic Farming Listing E-Alert Email Drip
    • Script: Seller Lead Listing E-Alert Email Drip
    • Script: Buyer Lead Listing E-Alert Email Drip
    • Listing E-Alert Campaign Promotional Ad (fillable)
    Module 9: Time Management & Tracking
    • VIDEO: Time Management & Tracking
    • Workbook: Time Management & Tracking
    • The Top-Producing Realtor’s Daily Schedule
    • Sample Weekly Calendar
    • The Erase and Replace Rule
    • Graphic: The Eisenhower Decision Matrix
    • Daily SOI Contact Form (fillable)
    • Lead Tracking (fillable)
    • SOI Member Contact Form (fillable)
    Module 10: Setting Up Your Online Lead Ecosystem
    • VIDEO: Google Local Service Ads
    • Workbook: Google Local Services Ads
    • Quick Tip: 3 things that make you appear more frequently for Local Services Ads
    • Online Lead Source Funnel
    • Quick Tip: If you are struggling to get locations verified
    • Asking for a Review
    • Asking for a Google Review Template
    • Leave Us a Review Social Media Template
    • Google Review Request Email Template
    • Example Video: Reviews Request
    • Online Lead Referral Sources
    Module 11: Making Initial Contact with Online Leads
    • VIDEO: 2 Week Assault Plan Explained
    • Workbook: Online Leads & Prospecting
    • Mastering Lead Follow Up – Infographic
    • The Sales Process – Infographic
    • Should I Keep Trying – Infographic
    • They Didn’t Answer – Infographic
    • Converting a Prospect to a Client – Infographic
    • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
    • 2-Week Assault Plan Phone Call Scripts
    • 2-Week Assault Plan Text Scripts
    • 2-Week Assault Plan Email Template Scripts
    • 2-Week Assault Plan Video Email Scripts
    • 2-Week Assault Plan Facebook and Social Media Scripts
    Module 12: Online Lead Follow Up Plans
    • VIDEO: Online Lead Follow Up Plans
    • “I’ll Do You One Better”
    Module 13: Buyer Presentation
    • VIDEO: Buyer Presentation
    • Workbook: Buyer Presentation
    • Buyer Questionnaire & Lead Sheet
    • Pre-Buyer Consult Video #1 Script
    • Buyer Consultation Video Script
    • Scripts for Presenting the Exclusive Buyer Agency Agreement
    • Handling Objections to Signing the Buyer Agency Agreement
    Module 14: Listing Presentation
    • VIDEO: Listing Presentation
    • Workbook: Listing Presentation
    • Seller Lead Sheet
    • Price Reduction Graphic
    • Listing Consultation
    • Pre-Listing Consultation Video Scripts
    • Pre-Listing Video #1 Script
    • Pre-Listing Video #2 Script
    • Pre-Listing Video #3 Script
    • Pre-Listing Video #4 Script
    • Pre-Listing Video #5 Script
    • Virtual Listing Presentation – Luxury Theme
    • Virtual Listing Presentation – Classic Theme
    • Listing and Closing Checklists
    new agent blueprint online course

    About this course

    • $199.00
    • 126 lessons
    • 11 hours of video content
    Add to Cart Checout Course

    Is New Agent Blueprint right for you?

    New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:

    • You're new to real estate and aren't sure where to start
    • You're overwhelmed and don't know what activities to prioritize
    • You're a dual career agent and need help balancing
    • You're looking for actionable advice based on proven success strategies
    • You're looking for mastermind sessions
    • You want support from the leading experts in the real estate industry with decades of experience

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Negotiation Skills Training for Realtors

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Negotiation Skills Training for Realtors

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Negotiation Skills Training for Realtors

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

    If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

    Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

    We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

    Growth starts here.

    Like all ICC coaching programs, New Agent Blueprint incorporates the strategies and tactics used by successful real estate agents and top performers from across North America.

    This online training program offers a proven path to success and includes step-by-step instructions.

    Add to Cart Checout Course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare

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