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Watch as Brian Icenhower & Scott Wright of Real Trends discuss how real estate brokerages get acquired & how broker-owners
Video marketing is something real estate agents come up with excuses to not implement in their marketing strategy. Common reasons are, โitโs too expensive,โ โI donโt have time,โ or, โIโm not good on camera.โ The truth is adding video into your marketing doesnโt have to be expensive or time-prohibitive. ICC Coach Brad Baldwin breaks down how any real estate professional can easily start video marketing today.
Video marketing is an essential component of any real estate agentโs marketing toolbox. The proof is in the numbers:
People are consuming video in mass quantities. Video marketing is how real estate agents build an audience and reach new people.
Itโs a misconception that you need fancy cameras, lighting, and microphones to make a video. The truth is a smartphone is good enough to get anyone started with video marketing.
Do you need to be a polished presenter to shoot a video? No! Not all videos need to be staged with rehearsed content. Some of the best viral videos on the market are casual videos shot on the fly.
What about content? Youโd be surprised what works! As a real estate agent, you are the neighborhood expert. Shoot a quick 30-second video about a local landmark. Is your open house jamming? Take a video showing the excitement and high interest happening at the event.
Sure, you can plan and shoot more formal videos. It doesnโt take long to write a video script. Since most people prefer to watch videos between 1-3 minutes, creating a script outline takes just a few minutes. Your total time invested in planning, scripting, and shooting could be as little as 15 minutes.
Remember to think about video promotion. ICC partners BombBomb and Viral Marketing take real estate videos and help promote them to attract viewer attention.
When it comes to video marketing, the most important thing is to do something. Get started, make it part of your routine, and go from there. Youโll be surprised at the many ways video fits into your marketing strategy.
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