The big question in the real estate industry is how do we turn people from, “Yes, I might want to do something about my property,” into a signed contract in hand? It's really not about the persuasive strategies you use, but how you lead them cho...

Video marketing is something real estate agents come up with excuses to not implement in their marketing strategy. Common reasons are, “it’s too expensive,” “I don’t have time,” or, “I’m not good on camera.” The truth is adding vid...

Real estate is a people-centric industry. Today’s top agents understand the connecting power of social media to build trust, rapport, and familiarity. Furthermore, the best agents also understand that social media is not unidirectional marketin...

Like most savvy real estate agents, you’re using social for marketing your business, but are you creating social media posts that actually convert? Social media is an amazing branding tool and a great way to stay top of mind with your Sphere o...

DISC behavioral styles can give real estate agents an unfair advantage in communication with prospects and clients. In fact, DISC behavioral styles have many applications in real estate. For example, these styles might determine which person yo...

Successful real estate agents possess traits and habits that make them more effective than most agents.  For most people, even top performers, these characteristics do not come naturally.  Successful real estate agents know that these traits are ac...

Use the REALTOR Scripts in the infographic below to professionally respond to harmful statements instead of reacting with emotion.  Often due to the nature of the industry, real estate agents frequently find themselves dealing with people under sign...

This REALTOR Daily Schedule InfoGraphic shows how real estate agents should plan weekdays by blocking time for business generation activities while also protecting personal and family time.  A majority of agents are unable to devote time to lead...