Recent Posts

Who Belongs in a Realtor’s SOI Referral Database?

A real estate agent's referral database represents an agent's book of business. Your Book of Business is built on your SOI, or your Sphere of Influ...

PROSPECT – The Ultimate Real Estate Prospecting Book

This all-inclusive real estate prospecting book has all of the answers you're looking for:  Do you have a need for leads? Are you struggling to ...

ADMIN – The Real Estate Administrative Assistant Training Book

Real Estate Administrative Assistant & Transaction Coordinator Training System Get the book ADMIN to learn & implement complete real estate a...

Episode 64 – Real Estate Hiring Process – The Foundation of Real Estate Team Growth

On this episode, Brian talks with Doug Strickland where he explains the hiring process & systems that he has implemented to triple ...

Real Estate Hiring Process – The Foundation of Real Estate Team Growth

The Complete Real Estate Hiring Process Use this real estate hiring process to ensure that your team develops with the correct personnel for efficient...

Episode 63 – What Makes a Good Real Estate Coach?

On this episode, Brian sits down and explains the 5 key components of a good real estate coach. Make sure you know all five of these aspects when y...

Real Estate Coach – What Does The Right Coach For You Look Like?

Thinking about hiring a real estate coach? Trying to decide which coach or coaching company to work with can be a daunting task.  Since it's alre...

COACH – A Business Coaching Book for Leaders, Coaches & Managers

COACH: Coaching for Business Performance  The ultimate business coaching book COACH: Coaching for Business Performance, is an operation manual...

How to Hire Real Estate Assistants & Agents – Get the book HIRE now!

HIRE : The Complete Hiring Process for Real Estate Agents Book! [caption id="attachment_7928" align="alignleft" width="200"] REAL ESTATE COACHING[/c...

Real Estate Tracking Spreadsheet for Inventory Pipelines

Use this real estate tracking spreadsheet format to manage your inventory pipeline systems for listings, buyers, upcoming leads and contracts current...

Successful Real Estate Agent Traits – Infographic

Successful real estate agents possess traits and habits that make them more effective than most agents.  For most people, even top performers, these ...

Episode 62 – Real Estate Systems – How this Agent Sold 145 Homes in his First Year

On this episode, real estate coaches Brian and Shane Griffin sit down to talk about the real estate systems and processes that Shane implemented with ...

Real Estate Systems to Sell 145 Homes in the First Year

Real Estate Systems & Processes -  Learn about the real estate systems and processes that Shane Griffin implemented with his small team to sell 1...

Episode 61 – The Best CRM for Real Estate Agents – Yours!

On this episode, Brian addresses some of the key issues that real estate agents face when choosing & using a CRM or Customer Relationship Managem...

The Best CRM for Real Estate Agents is . . . Yours!

The best CRM for real estate agents is a topic that's always up for debate. Deciding on a CRM, or Customer Relationship Management system is one the m...

Real Estate Accountability Partners – Put Skin in the Game

Real estate accountability partners are often difference makers for agents having trouble with consistently performing income producing activities.  ...

Episode 60 – Referral Business – The Foundation of Real Estate Lead Sources

On this episode, Brian explains how referral business from a sphere of influence should be the foundation of a real estate agent's lead sources.  ...

Referral Business – The Foundation of Real Estate Lead Sources

Referral business is frequently the foundation of a top producing real estate agent's business.  Depending on an agent's focus on developing a sp...

The Listing Checklist & Closing Checklist – Systematize Customer Service & Marketing

Implement this listing checklist and closing checklist system to systematize your customer service and marketing activities. Use this process to organ...

Episode 59 – Online Lead Response Time – Why Its So Crucial

On this episode, Brian sits down with Ro Malik, co-founder of Conversion Monster, to discuss the importance of tracking response time for contacting ...

Agent Scripts & Dialogues

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Agent Scripts & Dialogues

Real Estate Phone Scripts for Contacting Internet Leads

Looking for good real estate phone scripts for contacting internet leads?  Often times the successful conversion of an internet lead depends on a rea...

Agent Scripts & Dialogues

Inside Sales Agent Scripts & Techniques

Use these inside sales agent scripts & best practices for inside sales agents on real estate teams to effectively nurture & convert leads into...

Agent Scripts & Dialogues

Scripts Role Play Best Practices

Learn these scripts role play best practices to increase performance and use our sample scripts role play practice schedule for efficient and effectiv...

Agent Scripts & Dialogues

Real Estate Lead Nurturing Methods

Learn these real estate lead nurturing techniques to follow up & build rapport with potential clients before meeting in person.  The key to t...

Agent Scripts & Dialogues

FSBO Script for Objections to Paying a Commission

Use this FSBO script and objection handler for overcoming for sale by owner objections about paying a real estate agent's commission to help FSBO (for...

Agent Scripts & Dialogues

Buyer Lead Sheet and Buyer Scripts to Convert Appointments

Use the following buyer lead sheet and buyer scripts for real estate agents to convert inbound buyer leads from sign calls and internet leads int...

Agent Scripts & Dialogues

The Seller Lead Sheet & How Real Estate Agents Use One

Use this seller lead sheet and learn how real estate agents use it to ask more questions on pre-listing phone calls to set more successful listing con...

Agent Scripts & Dialogues

Real Estate Internet Lead Scripts

Use these real estate internet lead scripts to convert inbound internet leads and buyer sign calls into buyer consultation appointments.  The key to ...

Agent Scripts & Dialogues

REALTOR Script – “I Need to Find a Home Before Listing”

Try this REALTOR Script for Sellers claiming that they need to find a home before listing.  Especially in hot real estate markets when homes sell rap...

Agent Scripts & Dialogues

Open House Guest List Scripts

Use these open house guest list scripts and strategies for real estate agents to get visitors to provide their names and contact information in guest ...

Agent Scripts & Dialogues

Exclusive Buyer Agency Agreement Scripts

Use these scripts and objection handlers for real estate agents to get exclusive buyer agency agreements signed by clients to protect time and commiss...

Agent Scripts & Dialogues

Expired Listing Scripts for Real Estate Agents

Learn these expired listing scripts and methods that top real estate agents use to contact owners of expired listings and convert them into active li...

Agent Scripts & Dialogues

Tie Down Questions & Downswings

Learn how top real estate agents use tie down questions with downswings in voice pitch to be more persuasive and increase sales conversion rates.  Ti...

Agent Scripts & Dialogues

Listing Presentation Scripts

Listing Presentation Script for Real Estate Agents - Learn the listing presentation scripts and dialogues that top agents use in listing consultations...

Agent Scripts & Dialogues

Price Reduction Script: How Far to Reduce?

Use this price reduction script for real estate agents along with our infographic below to show home sellers how much overpriced homes should be reduc...

Agent Scripts & Dialogues

Needs Analysis Script for REALTORS

Learn the needs analysis script & talking points top real estate agents use to unlock client motivation to buy or sell a home.  This step-by-...

Agent Scripts & Dialogues

Real Estate Lead Follow Up Scripts & Methods

Learn these lead follow up scripts and techniques for real estate agents to stay in contact with people looking to buy or sell a home in the near futu...

Agent Scripts & Dialogues

Handling Seller Objections: “Waiting to Sell”

Use these scripts and dialogues for real estate agents to overcome seller objections when clients are waiting to sell or buy a home.  REALTORS® must...

Agent Scripts & Dialogues

Top 10 Buyer Objections & Scripts to Handle Them

Learn the 10 most common home buyer objections and the scripts top real estate agents use to overcome them and convert buyers into clients.  In order...

Agent Scripts & Dialogues

Buyer Conversion Scripts: Turn Showings into Appointments

Learn these buyer conversion scripts that successful real estate agents use to convert showing property into buyer consultation appointments.  Wh...

Business Generation Methods

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Business Generation Methods

Who Belongs in a Realtor’s SOI Referral Database?

A real estate agent's referral database represents an agent's book of business. Your Book of Business is built on your SOI, or your Sphere of Influ...

Business Generation Methods

Referral Business – The Foundation of Real Estate Lead Sources

Referral business is frequently the foundation of a top producing real estate agent's business.  Depending on an agent's focus on developing a sp...

Business Generation Methods

Real Estate Marketing Costs – How to Get Vendors to Help Pay Them

Paying for real estate marketing costs is an increasingly problematic issue for real estate agents. The emergence of online searches has become a sign...

Business Generation Methods

Real Estate Investors – A Plan to Increase Wealth

Use this real estate investors plan for agents to help their investor clients grow their wealth by purchasing multiple investment properties over time...

Business Generation Methods

Sphere of Influence Referral Database Plan for Agents

A sphere of influence referral program is a must for top producing agents looking to sustain ever-changing real estate market cycles with a steady and...

Business Generation Methods

Luxury Real Estate Marketing Techniques

Learn this luxury real estate marketing system to penetrate new communities and increase sales production in higher priced neighborhoods.  L...

Business Generation Methods

SOI Database Farming with Housewarming Parties

Have you ever heard of SOI database farming?  Learn how top agents practice this business generation method by hosting housewarming parties for home ...

Business Generation Methods

Real Estate Sphere of Influence – Business to Business Marketing Program

One of the most effective ways for agents to build a real estate sphere of influence is by developing a business-to-business marketing network who's m...

Business Generation Methods

Calling Your Sphere of Influence to Get Real Estate Listings

Calling your sphere of influence can be a difficult task if you don't have something of value to give to the people in your real estate SOI.  Being a...

Business Generation Methods

Build a Real Estate Agent Referral Network

Learn this system for building and cultivating an agent referral network composed of out-of-town real estate agents in different areas across the coun...

Business Generation Methods

How Agents Generate Real Estate Leads on Facebook

The best way for agents to generate real estate leads on Facebook doesn't cost money and doesn't involve frequent posting about real estate business e...

Business Generation Methods

The Top 10 Real Estate Farming Ideas for Agents

Use these real estate farming ideas agents to target specific neighborhoods and become the agent of choice for each community.  Successful geographic...

Business Generation Methods

Client Appreciation Event Ideas for REALTORS

Try these client appreciation event ideas for REALTORS to generate more referral business and to maximize event exposure to gain the public's attentio...

Business Generation Methods

Prospecting Conversion Rates for Real Estate Agents

Learn the standard prospecting conversion rates for real estate agents making COI, FSBO, Expired & Just Listed/Sold telephone calls.  Determi...

Business Generation Methods

Grow a Real Estate COI Quickly – Strategies & Scripts

Use these methods for agents to rapidly build a real estate COI, or Center of Influence, database that will generate measurable business production re...

Business Generation Methods

REALTOR Database Contact Plans & Scripts

Use these REALTOR database contact plans and scripts that top real estate agents use to systematically stay in contact with friends, family and client...

Business Generation Methods

Realtor Vendor Databases: Scripts & Lists to Build Them

Use these vendor database scripts along with our complete list of vendor categories for to grow a preferred vendor list that enhances customer service...

Business Generation Methods

A Real Estate Business Plan on One Page

Learn this method for creating a simple one-page real estate business plan to organize everything an agent wants to accomplish in a year on a single p...

Business Generation Methods

8 Things Top Real Estate Agents Do That Others Don’t

As interviewed by John Reh of Agent Uprising, Brian Icenhower explains some of the general principles that he coaches and trains to top producing real...

Business Generation Methods

Previewing Property to Get More Listings

For decades, previewing property has been an effective lead generation method that many real estate agents have systematically implemented to get new ...

Online Strategies

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Online Strategies

Real Estate Tracking Spreadsheet for Inventory Pipelines

Use this real estate tracking spreadsheet format to manage your inventory pipeline systems for listings, buyers, upcoming leads and contracts current...

Online Strategies

The Best CRM for Real Estate Agents is . . . Yours!

The best CRM for real estate agents is a topic that's always up for debate. Deciding on a CRM, or Customer Relationship Management system is one the m...

Online Strategies

Online Lead Response Time – Why it’s so Crucial

Lead response time is one of the most important factors to consider when assessing your success rate in converting online leads.  As an industry stan...

Online Strategies

How Agents Generate Real Estate Leads on Facebook

The best way for agents to generate real estate leads on Facebook doesn't cost money and doesn't involve frequent posting about real estate business e...

Online Strategies

Zillow Reviews – How REALTORS Get More Reviews & Leads

Learn how real estate agents are getting Zillow reviews and other online review sources like realtor.com and search engines to generate more reviews a...

Online Strategies

Transfer Facebook Friends To Your Client Database

Use this method to transfer Facebook friends to your client database, along with email addresses, telephone numbers and physical addresses. Often time...

Online Strategies

The Best Real Estate Keywords for Agents

Find the best real estate keywords for agents to use on their websites and blogs to increase search engine optimization (SEO) and website traffic.  S...

Online Strategies

Real Estate Mobile Marketing Strategies

An increasing number of agents are implementing real estate mobile marketing strategies to generate more business and provide better service to their ...

Online Strategies

Internet Lead Follow Up & Conversion for Real Estate Agents

Learn the internet lead follow up methods, response times and number of attempts that real estate agents should make to convert inbound internet leads...

Online Strategies

Real Estate Blog Ideas, Content & Curation

Use these strategies, ideas and topics to create real estate blog content to drive more traffic to your agent website. Whether agents create their own...

Online Strategies

7 Ways to Capture Real Estate Website Leads

All real estate agents wants more website leads, but are their websites and blogs actually set up to capture them?  Agent websites typically provide ...

Online Strategies

How Real Estate Agents Use Pinterest for Business

If you think the social media platform Pinterest is just for sharing recipes and wedding ideas, think again.  Top real estate agents use Pinterest to...

Online Strategies

The Top 10 CRMs for Real Estate Agents

We examine the top online Customer Relationship Management (CRM) systems for real estate agents to both manage and grow their businesses.  Since it i...

Online Strategies

Realtor Branding Online – How to Stand Out

Effective realtor branding online should position a real estate agent apart from the competition.  Determining what makes a real estate agent differe...

Online Strategies

Facebook Strategies for Real Estate

Effective Facebook strategies for real estate professionals are very different from traditional marketing techniques.  Posts that directly market rea...

Online Strategies

How Agents Get Real Estate Leads on Craigslist

Despite numerous changes to its terms of use, a large number of agents have been able to consistently generate real estate leads on Craigslist by usin...

Online Strategies

How Agents Use Real Estate Stealth Websites

An increasing number of real estate agents are utilizing stealth websites to capture the contact information of people starting to gather information...

Online Strategies

Agent Websites that Generate Real Estate Leads

Does your agent website play offense or just defense?  The vast majority of real estate agent websites exist only to evidence an agent's value to pro...

Online Strategies

The Top 7 Ways Agents Use Real Estate Video

In this collection of the top 7 ways high producing agents are using real estate video marketing in their businesses, we examine the types of videos a...

Online Strategies

How Google Authorship Makes Realtors Experts Online

The implementation of Google Authorship can dramatically enhance a real estate professional's search engine optimization (SEO) in terms of influence, ...

Real Estate Teams

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Real Estate Teams

Real Estate Hiring Process – The Foundation of Real Estate Team Growth

The Complete Real Estate Hiring Process Use this real estate hiring process to ensure that your team develops with the correct personnel for efficient...

Real Estate Teams

Real Estate Systems to Sell 145 Homes in the First Year

Real Estate Systems & Processes -  Learn about the real estate systems and processes that Shane Griffin implemented with his small team to sell 1...

Real Estate Teams

The Listing Checklist & Closing Checklist – Systematize Customer Service & Marketing

Implement this listing checklist and closing checklist system to systematize your customer service and marketing activities. Use this process to organ...

Real Estate Teams

Transaction Coordinators for Real Estate Teams

Transaction Coordinators on real estate teams can make or break a team's success.  Since teams are only as strong as their administrative support, it...

Real Estate Teams

Real Estate Inside Sales Agent Systems & Scripts

Use these real estate inside sales agent systems & scripts for contacting, nurturing and converting leads into successful appointments with client...

Real Estate Teams

Real Estate Agent Onboarding – freebie

Learn this real estate agent onboarding process that helps get new sales agents trained and into production quickly on real estate teams.  Many real ...

Real Estate Teams

How to Hire Real Estate Agents – Slowly & Selectively

Learn how to hire real estate agents by using these real estate agent recruiting methods to identify, interview and hire top talent for real estate te...

Real Estate Teams

Real Estate Flipping Team Structure

Learn the organizational structure of a successful real estate flipping team diversified between resale home sales and flipping residential homes.  C...

Real Estate Teams

How a Lead Buyers Agent Runs a Real Estate Team’s Sales Division

Learn how a lead buyers agent can run the sales division of a real estate team composed of other buyers agents & showing assistants.  Understand ...

Real Estate Teams

Real Estate Team Organizational Structure to Sell 1,000+ Homes A Year

  Learn the real estate team organizational structure of the number one team in California.  Kevin Blain's real estate team structure, sy...

Real Estate Teams

ISA Series Part 1 – Hiring & Compensating Inside Sales Agents

[caption id="attachment_6175" align="alignleft" width="255"] Click Image for ISA Job Description[/caption] Learn the process for recruiting, intervie...

Real Estate Teams

ISA Series Part 2 – Inside Sales Agent Training & Management

[caption id="attachment_6175" align="alignleft" width="240"] Click Image for ISA Job Description[/caption] Learn these inside sales agent training an...

Real Estate Teams

Real Estate Expansion Strategy – Team Structure & Recruiting Agents

The key to a successful team's real estate expansion strategy rises and falls with the team's structure and commitment to recruiting agents and staff....

Real Estate Teams

How & When to Hire a Buyer’s Agent

Learn how and when real estate agents should hire a buyer's agent and the common obstacles lead agents must overcome in order to successfully incorpo...

Real Estate Teams

Recruiting Real Estate Agents When You’re Already Too Busy

Recruiting real estate agents takes time, and unfortunately, most agents don't realize the need to hire additional help for their real estate teams un...

Real Estate Teams

Real Estate Team Meeting Agenda Items

Use these real estate team meeting agenda ideas to create a positive culture of growth and skill development within the members of a real estate team....

Real Estate Teams

Real Estate Team Listing Presentation Scripts

Use these real estate team listing presentation scripts and methods to show the value of hiring a real estate team in listing consultation appointment...

Real Estate Teams

A Real Estate Buyer’s Agent Job Description

Learn the buyer's agent job description, compensation plan & organizational structure for the buyer's agent position on real estate teams.  R...

Real Estate Teams

Real Estate Showing Assistant Job Description

Learn the job description, compensation plan & organizational structure of the showing assistant position on real estate teams.  Just like how bu...

Real Estate Teams

Real Estate Transaction Coordinator Job Description

Learn the job description of a real estate transaction coordinator, along with when and how to hire administrative assistants.  Typically a real esta...

Realtor Infographics

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Realtor Infographics

Successful Real Estate Agent Traits – Infographic

Successful real estate agents possess traits and habits that make them more effective than most agents.  For most people, even top performers, these ...

Realtor Infographics

REALTOR Scripts to Respond to Negative Comments – INFOGRAPHIC

Use the REALTOR Scripts in the infographic below to professionally respond to harmful statements instead of reacting with emotion.  Often due to the ...

Realtor Infographics

Top REALTOR Daily Schedule – InfoGraphic

This REALTOR Daily Schedule InfoGraphic shows how real estate agents should plan weekdays by blocking time for business generation activities while al...

Realtor Infographics

10 Characteristics of a Growth Environment

The 10 characteristics of a growth environment are explained in this real estate graphic for both real estate teams and companies.  Does your real es...

Realtor Infographics

Successful Real Estate Agent vs. Unsuccessful Agent

Learn the characteristics of a successful real estate agent compared to the average agent in this real estate infographic.  It is a well accepted fac...

Realtor Infographics

Real Estate Market & Housing Infographics

Use these infographics to inform clients about the current real estate market and housing market trends & statistics to help them make informed de...

Realtor Infographics

How to Increase Real Estate Website Traffic – INFOGRAPHIC

Increase Real Estate Website Traffic - Use the action steps provided in this infographic as a guide to generate real estate website traffic and attrac...

Realtor Infographics

Real Estate Team Leader v. Manager

Real Estate Team Leader v. Manager Infographic - Use the graphic below to show the differences between the mindset of a progressive real estate team l...

Realtor Infographics

Lead Generation Conversion Rates for Real Estate Agents

This lead generation conversion rates infographic shows the typical prospecting ratios from the number of contacts, to the expected number of appointm...

Realtor Infographics

How Home Buyers Choose a Real Estate Agent

These infographics show how home buyers select and choose real estate agents to work with based upon the National Association of REALTORS® Profile of...

Realtor Infographics

Home Price Reductions – InfoGraphic

Use the home price reduction infographic below to help show clients how much of a price reduction is needed based on showing activity & buyer inte...

Realtor Infographics

New Home Construction Starts & Housing Inventory Rising

Use these graphics to show how residential new home construction starts are expected to rise back up to historical averages and increase the supply of...

Realtor Infographics

Embrace a Top Producing Agent Mindset

Use this agent mindset infographic to understand how top producing agents view their businesses differently than most real estate agents.  The key pr...

Realtor Infographics

Internet Lead Follow Up & Conversion for Real Estate Agents

Learn the internet lead follow up methods, response times and number of attempts that real estate agents should make to convert inbound internet leads...

Realtor Infographics

How People Choose A Real Estate Agent

These infographics containing National Association of REALTORS® statistics show the various ways clients find and select a real estate agent to buy o...

Realtor Infographics

FSBO vs REALTOR – INFOGRAPHICS

Use these FSBO vs REALTOR infographics and talking points to show potential clients how real estate agents get listings more exposure, sell homes at m...

Realtor Infographics

Real Estate Video Marketing Methods for Agents

This real estate video marketing infographic reveals the most effective ways REALTORS® use video to attract more clients while growing an online pres...

Realtor Infographics

Home Price Appreciation Rates: “Don’t Be Price Sensitive”

How much do homes go up in value each year?  These home price appreciation infographics show yearly home price appreciation rates in the United State...

Realtor Infographics

Time Management Tips for REALTORS

Use these infographics for real estate agent time management tips to help focus on income producing activities while maintaining a balanced personal l...

Realtor Infographics

Distressed Home Sales Decreasing Rapidly

The number of distressed home sales and underwater properties are steadily decreasing due to low mortgage rates and rising home prices across the Unit...

Products

Free Team Starter Kit

Brian Icenhower

Free Team Starter Kit

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COACH: Coaching for Business Performance

Brian Icenhower

COACH: Coaching for Business Performance

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PROSPECT: The Real Estate Lead Generation Manual

Brian Icenhower

PROSPECT: The Real Estate Lead Generation Manual

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SOI: Building a Real Estate Agent’s Sphere of Influence

Brian Icenhower

SOI: Building a Real Estate Agent’s Sphere of Influence

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ADMIN: Systematize your Real Estate Administrative Process

Brian Icenhower

ADMIN: Systematize your Real Estate Administrative Process

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Editable Listing Presentation Packet

Brian Icenhower

Editable Listing Presentation Packet

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BEHAVIOR: Improve Communications & Sales Performance in Real Estate

Brian Icenhower

BEHAVIOR: Improve Communications & Sales Performance in Real Estate

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HIRE: The Complete Hiring Process for Real Estate Agents

Brian Icenhower

HIRE: The Complete Hiring Process for Real Estate Agents

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RECRUIT: Recruiting Real Estate Agents

Brian Icenhower

RECRUIT: Recruiting Real Estate Agents

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Inbound Lead Conversion System

Brian Icenhower

Inbound Lead Conversion System

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Fillable Buyer and Seller Lead Sheets

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Fillable Buyer and Seller Lead Sheets

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Online Lead Script Booklet

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Online Lead Script Booklet

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Free Listing Materials

Brian Icenhower

Free Listing Materials

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Free One-Page Business Plan

Brian Icenhower

Free One-Page Business Plan

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FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

Brian Icenhower

FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

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GCI Goal Planner

Brian Icenhower

GCI Goal Planner

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Inventory Pipeline Tracker

Brian Icenhower

Inventory Pipeline Tracker

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Listing and Closing Checklists

Brian Icenhower

Listing and Closing Checklists

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Editable Buyer Presentation Packet

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Editable Buyer Presentation Packet

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