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  • ADMIN: The Training Process for Real Estate Administrative Assistants

    $199
    ICENHOWER COACHING & CONSULTING

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Introduction
    • Module 1 Workbook: Introduction
    • Video: Communication Foundations
    • Get to know the DISC Profiles
    Module 2: Understanding Job Roles
    • Module 2 Workbook: Understanding Job Roles
    • Video: Job Roles for Admin Staff
    • The Solution Triangle
    Module 3: The Administrative Manager
    • Module 3 Workbook: The Administrative Manager
    • Video: The Administrative Manager: Creating Structure
    • Sample Weekly Calendar
    • Active Listing – blank (fillable)
    • Sample Buyer Inventory
    • Daily Contact Form (fillable)
    • Sample Year-to-Date Check-Up Form 1
    • Sample Year-to-Date Check-Up Form 2
    • Lead Tracking Sheet (fillable)
    • Sample Pending Inventory Pipeline
    • Sample Dashboard 1
    • Sample Dashboard 2
    • Year-to-Date Check-Up Form (fillable)
    • Active & Pending Inventory Lists (fillable)
    • ICC Team Dashboard (fillable)
    Module 4: The Listing Manager
    • Module 4 Workbook: The Listing Manager
    • Video: The Listing Manager: From Listing to Contract
    • Listing and Pre-Listing Checklists
    • Listing to Contract Checklist
    • Pre-Listing Checklist
    • Seller Lead Sheet
    • Assistant’s First Call Checklist
    • Assistant’s First Call Checklist (fillable)
    • Defining Moments in Real Estate Transactions
    Module 5: The Transaction Coordinator
    • Module 5 Workbook: The Transaction Coordinator
    • Video: The Transaction Coordinator: From Contract to Closing
    • Buyer-Seller Checklist
    • Active Listing – blank (fillable)
    • Buyer Closing Checklist
    • Buyer Inventory
    • Buyer Lead Sheet (fillable)
    • Listing Inventory
    • Pending Contracts – blank (fillable)
    • Pending Inventory Pipeline
    • Seller Closing Checklist
    • Buyer and Seller Checklists (fillable)
    Module 6: The Marketing Director
    • Module 6 Workbook: The Marketing Director
    • Video: The Marketing Director: Building your real estate business
    • Buyer Closing Checklist
    • Client Event Contact Plan
    • Listing to Contract Checklist
    • Script: Contacting past and existing clients
    • Pre-Listing Checklist
    • Seller Closing Checklist
    Module 7: Your Sphere of Influence
    • Module 7 Workbook: Your Sphere of Influence
    • Video: Your Sphere of Influence
    • Team Scoreboard
    • Graphic: The SOI Core
    Module 8: Creating the Ultimate User Experience
    • Module 8 Workbook: Creating the Ultimate User Experience
    • Video: Creating the Ultimate User Experience
    • Policies and Procedures Handbook
    • First Day Welcome Orientation Checklist
    • First Quarter Checklist – Admin – alternate
    • Editable First Day Welcome Orientation Checklist
    Module 9: Conclusion
    • Module 9 Workbook: Conclusion
    • Video: Above and Beyond
    • Leader vs Manager
    • Production Growth Budget Schedule
    • Staff Self-Performance Appraisal
    • Sample Team Annual Business Plan
    • Editable Blank Business Plan
    • Editable Blank Action Steps
    Admin: Administrative Systems for real estate administrative assistants

    About this course

    • $199.00
    • 72 lessons
    • 4.5 hours of video content
    Add to Cart Checkout Course

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • CHECKLISTS for listings, open houses, closings etc. Active Listing Checklist, Sample Buyer Inventory, Daily Contact Form, Lead Tracking Sheet, Listing and Pre-Listing Checklists, Listing to Contract Checklist, Assistant's First Call Checklist, First Day Welcome and Orientation Checklist, First Quarter Checklist, and more.
    • SCOREBOARDS to track success and editable forms to document everything. Sample Scoreboards and fillable ICC Team Scoreboard.
    • RESOURCES for new hires, including orientation templates and policy and procedure handbook templates. Sample Weekly Calendar, Sample Year-to-Date Check-Up Form, Sample Pending Inventory Pipeline, Active and Pending Inventory Lists, Seller Lead Sheet, Client Event Contact Plan, Policies and Procedures Handbook, Staff Self-Performance Appraisal, Blank Editable Business Plan, and more.
    • SCRIPTS for the administrative assistant. Contacting Past and Existing Clients Script, and more.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
    Admin: Administrative Systems for real estate administrative assistants CAA

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Administrative Associate" or CAA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income. 

    This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager. 

    Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.

    Make administrative tasks easy.

    Whether you’re an assistant or a solo agent, systematizing adminstrative processes will increase your efficiency. This course gives you the strategies, tools, and techniques to master administrative processes so your agents are free to focus on generating, nurturing, and converting leads. Add to Cart Checkout Course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Broker Leadership

    $249
    ICENHOWER COACHING & CONSULTING

    Learn how to lead your brokerage or team in a way that propels your entire organization on a path to continuous growth and success.

     

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Get Started Here : Introduction
    • Join the Real Estate Agent Round Table Facebook Group
    • Welcome to Broker Leadership!

    Module 1: The 5 Components of a High-Producing Team
    • Module 2 Workbook: Understanding Job Roles
    • Video: Job Roles for Admin Staff
    • The Solution Triangle
    Module 2: Viral Goals are SMART
    • Video: Viral Goals are SMART

    • Workbook: Module 2 – Viral Goals are SMART

    • SMART Goals Graphic

    • Module 2 Action Steps

    Module 3: Viral Goals Spread to the Team
    • Video: Viral Goals Spread to the Team

    • Workbook: Module 3 – Viral Goals Spread to the Team

    • Small Team Organizational Structure (fillable)

    • Midsize Team Organizational Structure – Traditional (fillable)

    • Midsize Team Organizational Structure – Hybrid (fillable)

    • Large Team Organizational Structure – Traditional (fillable)

    • Large Team Organizational Structure – Hybrid (fillable)

    • Module 3 Action Steps

    Module 4: Agent Onboarding Calendar
    • Video: Agent Onboarding Calendar

    • Workbook: Module 4 – Agent Onboarding Calendar

    • Team Onboarding Calendar Weeks 1-8

    • Module 4 Action Steps

    Module 5: Recruiting Needs Analysis Appointment
    • Workbook: Module 5 – Recruiting Needs Analysis Appointment

    • Video: Recruiting Needs Analysis Appointment

    • Needs Analysis Steps Graphic

    • Module 5 Action Steps

    Module 6: First Quarter Checklist
    • Video: First Quarter Checklist

    • Workbook: Module 6 – First Quarter Checklist

    • First Quarter Checklist for Teams

    • Module 6 Action Steps

    Module 7: Office Training Calendar
    • Video: Office Training Calendar

    • Workbook: Module 7 – Office Training Calendar

    • Real Estate Office Brokerage Training Calendar

    • Module 7 Action Steps

    Module 8: Focus on Activities to Grow
    • Video: Focus on Activities to Grow

    • Workbook: Module 8 – Focus on Activities to Grow

    • Module 8 Action Steps

    Module 9: Cultivate Personal Responsibility
    • Video: Cultivate Personal Responsibility

    • Workbook: Module 9 – Cultivate Personal Responsibility

    Module 10: Public Accountability
    • Workbook: Module 10 – Public Accountability

    • Video: Public Accountability

    • Module 10 Action Steps

    Module 11: The Essential Tool for Coaching Productivity
    • Video: The Essential Tool for Coaching Productivity

    • Workbook: Module 11 – The Essential Tool for Coaching Agent Productivity

    • ICC Business Tracker

    • Module 11 Action Steps

    Module 12: How to Motivate Agents
    • Video: How to Motivate Agents

    • Workbook: Module 12 – How to Motivate Agents

    • Module 12 Action Steps

    Module 13: Create a Production-Centric Environment
    • Video: Create a ‘Production-Centric’ Environment

    • Workbook: Module 13 – Create a Production-Centric Environment

    • Realtor Group Call Session – The Complete Guide

    • Module 13 Action Steps

    Module 14: Tracking Activities
    • Video: Tracking Activities

    • Workbook: Module 14 – Tracking Activities

    • Leadership Dashboard

    • Module 14 Action Steps

    Module 16: The Recruiting & Retention Mindset
    • Video: The Recruiting & Retention Mindset

    • Workbook: Module 16 – The Recruiting & Retention Mindset

    • Module 16 Action Steps

    Module 17: Create a Growth-Oriented Business
    • Workbook: Module 17 – Create a Growth-Oriented Business

    • Video: Create a Growth-Oriented Business

    • Team Onboarding Calendar Weeks 1-8

    • Module 17 Action Steps

    Module 18: The Broker-Manager Business Plan
    • Video: The Broker-Manager Business Plan

    • Workbook: Module 18 – The Broker-Manager Business Plan

    • 1-3-5 Single Page Business Plan Broker Owner – sample

    • 1-3-5 Single Page Business Plan Broker Owner – fillable

    • Module 18 Action Steps

       

    Module 19: The Future of Teams & Brokerages
    • Video: The Future of Teams & Brokerages

    • Workbook: Module 19 – The Future of Teams & Brokerages

    • Module 19 Action Steps

    About this course

    • $249.00
    • 77 lessons
    • 6.5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • CHECKLISTS for listings, open houses, closings etc. Active Listing Checklist, Sample Buyer Inventory, Daily Contact Form, Lead Tracking Sheet, Listing and Pre-Listing Checklists, Listing to Contract Checklist, Assistant's First Call Checklist, First Day Welcome and Orientation Checklist, First Quarter Checklist, and more.
    • SCOREBOARDS to track success and editable forms to document everything. Sample Scoreboards and fillable ICC Team Scoreboard.
    • RESOURCES for new hires, including orientation templates and policy and procedure handbook templates. Sample Weekly Calendar, Sample Year-to-Date Check-Up Form, Sample Pending Inventory Pipeline, Active and Pending Inventory Lists, Seller Lead Sheet, Client Event Contact Plan, Policies and Procedures Handbook, Staff Self-Performance Appraisal, Blank Editable Business Plan, and more.
    • SCRIPTS for the administrative assistant. Contacting Past and Existing Clients Script, and more.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
    Admin: Administrative Systems for real estate administrative assistants CAA

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Administrative Associate" or CAA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Negotiation Skills Training for Realtors

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Negotiation Skills Training for Realtors

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Negotiation Skills Training for Realtors

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income. 

    This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager. 

    Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.

    Make administrative tasks easy.

    Whether you’re an assistant or a solo agent, systematizing adminstrative processes will increase your efficiency. This course gives you the strategies, tools, and techniques to master administrative processes so your agents are free to focus on generating, nurturing, and converting leads. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Facebook Retargeting Ads

    $199
    ICENHOWER COACHING & CONSULTING

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: How to Find and Use Your Facebook Pixel
    • Workbook: How to Find and Use Your Facebook Pixel
    • Video: How to Find Your Facebook Pixel and Your Facebook Pixel
    • How to Add a Facebook Pixel to Your Real Estate Website
    • Install Facebook Pixel Helper
    Module 2: Advertising Strategies Based on Your Audience
    • Workbook: Advertising Strategies Based on Your Audience
    • Video: Create a Custom Audience Based on Visitors to Your Real Estate Website
    Module 3: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook
    • Workbook: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook
    • Video: How To Upload a Contact List to Facebook and Create a Custom Audience Based on Your SOI, Web Leads, or Geographic Farm for Retargeting Ads
    • Advanced Audience Targeting and Special Housing Ads Explained for Real Estate Agents
    • Create Your Audience with the Facebook Pixel
    Module 4: Creating Your Optimized Ad on Facebook with Retargeting
    • Workbook: Creating Your Optimized Ad on Facebook with Retargeting
    • Video: Creating Your First Facebook Ad for Real Estate Agents
    • How To Run Facebook Ads For Real Estate Agents
    • Ways to Use Facebook Retargeting Ads for Real Estate
    • Creating an Ad for Collecting Information with a Facebook Lead Gen Form
    • Creating a Video Ad for Real Estate Agents
    • Easy Ways to Get Video Up On Your Page
    • Sample Facebook Retargeting Ad Text
    • Create Your Optimized Facebook Ad with the Pixel
    Module 5: Landing Pages for Your Facebook Pixel
    • Workbook: Landing Pages for Your Facebook Pixel
    • Video: How to Add Your Facebook Pixel to a Real Estate Lead Capture Page or a Landing Page
    • Create a Landing Page with the Facebook Pixel

    About this course

    • $199.00
    • 35 lessons
    • 2 hour of video content
    Add to Cart

    Immediate Takeaways

    Here are a few things you can expect to learn in this Facebook Retargeting Ads online course for real estate agents.

    • How Facebook Retargeting works
    • How to increase conversions, sales and grow your business with the use of Facebook Retargeting
    • How to figure out what ads aren’t working, why, and how to fix them
    • How to convert more lost leads
    • How to manage and optimize your Retargeting campaigns
    • How to create custom Facebook Audiences
    • How to use the Pixel Dashboard on Facebook and how to understand the Facebook Pixel statistics and use the data to help your future marketing campaigns
    • How to maximize your conversions and reach the right people
    • How to craft effective landing pages
    • Where to access royalty free images to use in your marketing campaigns ... and more!

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Guaranteed Offer Program

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Guaranteed Offer Program

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Guaranteed Offer Program

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Welcome to Facebook Retargeting Ads for Real Estate Agents. This course will help guide you step-by-step as you learn how to use Retargeting ads on Facebook to your advantage.

    Have you noticed the way that the internet has been getting “smarter”? Say you were shopping for a new car online. All of the sudden, you see ads for that car EVERYWHERE. This is Retargeting in action. It’s one of the best digital marketing tools available right now, and big corporations like Google, Netflix, and Amazon all use it.

    Guess what? You can, too.

    We are going to teach you how to use Retargeting within your Facebook marketing plan. We’ll help you learn how to optimize your results and make your dollar go further. We will also help you define your target audience, teaching you tips and tricks (as well as things to avoid) along the way.

    You will become savvy at working with your Facebook Pixel, and you will learn how to create attractive and professional landing pages to attract more leads and collect their information. You will be able to craft your target audience so your ad dollars go farther. We will also teach you how to learn more about your customers and what ads they interact with most so you can adapt your marketing tactics.

    Your takeaway at the end of this course? The confidence and know-how to create a good Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI. You’ll be able to make the Retargeting ads work for you as they run 24 hours a day. And, we’ll help you learn how to best optimize your Facebook page so you can grow your SOI and increase the likes on your page.

    Included in each module are assignments, action items, downloadable resources, video tutorials, and a detailed workbook to enhance your learning.

    Master Facebook Retargeting Ads

    Gain the confidence and know-how to create an effective Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Negotiation Skills Training for Realtors

    $249
    ICENHOWER COACHING & CONSULTING

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Understanding the Needs Analysis
    • VIDEO: Understanding the Needs Analysis
    • AUDIO: Understanding the Needs Analysis
    • Workbook: Understanding the Needs Analysis
    • The Feelings Wheel
    • Real Estate Trainer Podcast: Episode 196 – Real Estate Recruiting Scripts: Conducting the Appointment
    • Action Steps for Module 1
    Module 2: Negotiating with a Needs Analysis
    • VIDEO: Negotiating With a Needs Analysis
    • AUDIO: Negotiating With a Needs Analysis
    • Workbook: Negotiating With a Needs Analysis
    • Buyer Lead Sheet (fillable)
    • Seller Lead Sheet (fillable)
    • Action Steps for Module 2
    Module 3: Mirroring Opponents
    • VIDEO: Mirroring Opponents
    • AUDIO: Mirroring Opponents
    • Workbook: Mirroring Opponents
    • Real Estate Trainer Podcast: Episode 184 – NLP Real Estate Scripts for Realtors
    • Action Step for Module 3
    Module 4: Matching Opponents
    • VIDEO: Matching Opponents
    • AUDIO: Matching Opponents
    • Workbook: Matching Opponents
    • Mirror & Matching – Real Estate Negotiation Strategies
    • Action Steps for Module 4
    Module 5: Understanding Behavioral Profiles
    • VIDEO: Understanding Behavioral Profiles
    • AUDIO: Understanding Behavioral Profiles
    • Workbook: Understanding Behavioral Profiles
    • DISC Style Identification
    • Understanding DISC Profiles
    • DISC Lead Gen Tendencies & DISC Profiles Graphics
    • DISC Behavioral Assessment
    • Take the DISC Behavioral Assessment
    • Action Steps for Module 5
    Module 6: Identifying & Matching Behavioral Profiles
    • VIDEO: Identifying & Matching Behavioral Profiles
    • AUDIO: Identifying & Matching Behavioral Profiles
    • Workbook: Identifying & Matching Behavioral Profiles
    • Real Estate Trainer Podcast: Episode 76 – Recruiting for Real Estate Agents & DISC Behavior Profiles
    • Action Steps for Module 6
    Module 7: Changing Your Opponent's Position
    • VIDEO: Changing Your Opponent’s Position
    • AUDIO: Changing Your Opponent’s Position
    • Workbook: Changing Your Opponent’s Position
    • Action Steps for Module 7
    Module 8: Negotiation Tactics to Secure Agreement
    • VIDEO: Negotiation Tactics to Secure Agreement
    • AUDIO: Negotiation Tactics to Secure Agreement
    • Workbook: Negotiation Tactics to Secure Agreement
    • 10 Real Estate Negotiation Tactics
    • Action Steps for Module 8
    Module 9: The Negotiation Blueprint
    • VIDEO: The Negotiation Blueprint
    • AUDIO: The Negotiation Blueprint
    • Workbook: The Negotiation Blueprint
    • Meet in the Middle Negotiation Model Graphic
    • The Icenhower Method Negotiation Model Graphic
    • Action Steps for Module 9
    Module 10: Real Estate Negotiation Scripts & Strategies
    • VIDEO: Real Estate Negotiation Scripts & Strategies
    • AUDIO: Real Estate Negotiation Scripts & Strategies
    • Workbook: Real Estate Negotiation Scripts & Strategies
    • Price Reduction Graphic
    • Impact of Price on Visibility – Social Media Infographic
    • Action Steps for Module 10

    About this course

    • $249.00
    • 60 lessons
    • 4.5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Learn the top 10 negotiation tactics, when to use them, and how to apply them immediately to win more negotiations.
    • Understand why it is important to use an established model for negotiations vs. "winging it."
    • Learn how to use the DISC behavioral profile model to aid in better negotiations through the understanding of various behavioral tendencies.
    • Get insight into how to modify your personal DISC behavioral profile in order to better communicate with your clients, vendors, and other Realtors.
    • Once you learn how to use established negotiation strategies, models, and tactics, learn how to SHOW YOUR WORK in order to ensure that your clients see the value you are bringing through your expertise.
    • Learn the "Meet in the Middle" and "The Icenhower Model" negotiation strategies, step by step, and download the helpful graphics so you can practice these negotiation methods every day.
    • Use this huge value add to earn more referral business from clients who are blown away by your hard work to win negotiations.
    • Become empowered and confident in your negotiations and ultimately win more of them!
    Negotiation Skills Training for Realtors CNS designation

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Negotiation Specialist" or CNS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Success Mindset

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Success Mindset

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Success Mindset

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    I created Negotiation Skills Training for Realtors because there is simply no other training out their like this specifically for real estate agents.

    Most agents have no rhyme or reason when it comes to their negotiations. You are not an "average agent", though, and you are here to propel yourself (and your business) forward by learning the proven scripts, strategies, and negotiation tactics that Top Producers use.

    Now is the time to step up your game. This is a high-level course, and you won't find this kind of training anywhere else. I'll explain everything from start to finish, and by the end, you'll feel confident and walk away with tactics that you can use in your business every day. Time to win more negotiations!

    No more "winging it".

    Do you have a negotiation strategy?

    If your answer is "no," or you aren't sure, then you're in the right place. Up your game and win more negotiations by learning the scripts, strategies, and negotiation tactics that have been proven to work.

    Add to Cart

    Negotiation Skills Training for Realtors

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • New Agent Blueprint

    $199
    ICENHOWER COACHING & CONSULTING

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Updating Your Database & Asking for Referrals
    • VIDEO: How To Create A Real Estate Sphere Of Influence List
    • Workbook: Updating Your Database & Asking for Referrals
    • Daily Contact Form (fillable)
    • SOI Member Contact Form (fillable)
    • SOI Update Database Script
    • SOI Update Database Script & Ask for a Referral
    • VIDEO: How to Set Up Your CRM
    • SOI Call & Text Contact Cycle
    Module 2: Your SOI Contact Plan
    • VIDEO: Your SOI Contact Plan
    • Workbook: Your SOI Contact Plan
    • My SOI Contact Plan
    • Sample Contact Plans
    • Sample Plan #1: The Basic
    • Sample Plan #2: Giving to Get
    • Sample Plan #3: Social Butterfly
    • Monthly Mailer Topics
    Module 3: How to Grow Your SOI
    • VIDEO: How to Grow Your SOI
    • Workbook: How to Grow Your SOI
    • Script: Update Database & Ask for Referral
    • Script: Asking for Referrals
    Module 4: Your SOI Means Business
    • VIDEO: Your SOI Means Business
    • Workbook: Your SOI Means Business
    • Who Do Know from These Industries?
    • Who Do I Know From These Industries Worksheet
    • Who Do I Know From These Industries Spreadsheet
    • Real Estate Vendor List Template
    • Newsletter Templates by Month
    • SOI Update Database Script
    • Social Media SOI Direct Message Script
    • Script: Referral Business Partnership I
    • Script: Referral Business Partnership II
    • Script: Follow Up After Referring a Client to a Vendor
    • Script: To Contact SOI to Grow Vendor List
    Module 5: Time to Get Social
    • VIDEO: Time to Get Social
    • Workbook: Time to Get Social
    • Personal Facebook Direct Message Script
    • Social Media Calendar STAY Strategy for Content
    • How to Create a Friends List on Facebook
    Module 6: Setting Up Your Facebook Business Page
    • VIDEO: Facebook Business Page
    • Workbook: Social Media Profile
    • BONUS HELP: Creating a Facebook Page for Your Business
    • BONUS HELP: Adding Essential Information to Your Facebook Page
    • Facebook Description Examples
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images
    • BONUS HELP: Stock Photo Download
    • Facebook Cover Templates
    • Keyword Research Toolkit
    • Keyword Examples
    • Successful Facebook Ad Examples
    Module 7: Open Houses
    • VIDEO: Open Houses
    • Workbook: Open Houses
    • Resource: Open House Prospecting Activities
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)
    Module 8: Listing E-Alert Updates
    • VIDEO: Listing E-Alert Updates
    • Workbook: Listing E-Alert Updates
    • Script: Neighborhood Listing E-Alert Email Drip
    • Script: Geographic Farming Listing E-Alert Email Drip
    • Script: Seller Lead Listing E-Alert Email Drip
    • Script: Buyer Lead Listing E-Alert Email Drip
    • Listing E-Alert Campaign Promotional Ad (fillable)
    Module 9: Time Management & Tracking
    • VIDEO: Time Management & Tracking
    • Workbook: Time Management & Tracking
    • The Top-Producing Realtor’s Daily Schedule
    • Sample Weekly Calendar
    • The Erase and Replace Rule
    • Graphic: The Eisenhower Decision Matrix
    • Daily SOI Contact Form (fillable)
    • Lead Tracking (fillable)
    • SOI Member Contact Form (fillable)
    Module 10: Setting Up Your Online Lead Ecosystem
    • VIDEO: Google Local Service Ads
    • Workbook: Google Local Services Ads
    • Quick Tip: 3 things that make you appear more frequently for Local Services Ads
    • Online Lead Source Funnel
    • Quick Tip: If you are struggling to get locations verified
    • Asking for a Review
    • Asking for a Google Review Template
    • Leave Us a Review Social Media Template
    • Google Review Request Email Template
    • Example Video: Reviews Request
    • Online Lead Referral Sources
    Module 11: Making Initial Contact with Online Leads
    • VIDEO: 2 Week Assault Plan Explained
    • Workbook: Online Leads & Prospecting
    • Mastering Lead Follow Up – Infographic
    • The Sales Process – Infographic
    • Should I Keep Trying – Infographic
    • They Didn’t Answer – Infographic
    • Converting a Prospect to a Client – Infographic
    • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
    • 2-Week Assault Plan Phone Call Scripts
    • 2-Week Assault Plan Text Scripts
    • 2-Week Assault Plan Email Template Scripts
    • 2-Week Assault Plan Video Email Scripts
    • 2-Week Assault Plan Facebook and Social Media Scripts
    Module 12: Online Lead Follow Up Plans
    • VIDEO: Online Lead Follow Up Plans
    • “I’ll Do You One Better”
    Module 13: Buyer Presentation
    • VIDEO: Buyer Presentation
    • Workbook: Buyer Presentation
    • Buyer Questionnaire & Lead Sheet
    • Pre-Buyer Consult Video #1 Script
    • Buyer Consultation Video Script
    • Scripts for Presenting the Exclusive Buyer Agency Agreement
    • Handling Objections to Signing the Buyer Agency Agreement
    Module 14: Listing Presentation
    • VIDEO: Listing Presentation
    • Workbook: Listing Presentation
    • Seller Lead Sheet
    • Price Reduction Graphic
    • Listing Consultation
    • Pre-Listing Consultation Video Scripts
    • Pre-Listing Video #1 Script
    • Pre-Listing Video #2 Script
    • Pre-Listing Video #3 Script
    • Pre-Listing Video #4 Script
    • Pre-Listing Video #5 Script
    • Virtual Listing Presentation – Luxury Theme
    • Virtual Listing Presentation – Classic Theme
    • Listing and Closing Checklists
    new agent blueprint online course

    About this course

    • $199.00
    • 126 lessons
    • 11 hours of video content
    Add to Cart

    Is New Agent Blueprint right for you?

    New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:

    • You're new to real estate and aren't sure where to start
    • You're overwhelmed and don't know what activities to prioritize
    • You're a dual career agent and need help balancing
    • You're looking for actionable advice based on proven success strategies
    • You're looking for mastermind sessions
    • You want support from the leading experts in the real estate industry with decades of experience

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    ISA Agent Training

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    ISA Agent Training

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    ISA Agent Training

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

    If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

    Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

    We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

    Growth starts here.

    Like all ICC coaching programs, New Agent Blueprint incorporates the strategies and tactics used by successful real estate agents and top performers from across North America.

    This online training program offers a proven path to success and includes step-by-step instructions.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Open Houses

    $39.99
    ICENHOWER COACHING & CONSULTING

    Learn how to turn your next open houses into a new listing generator in this quick course.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Course Materials
    • Workbook: Optimizing Open Houses
    • Video: Optimizing Open Houses
    • Resource: Your Next-Level Contact Plan
    • Script: Buyer MLS Listing Alert
    • Script: Seller Lead Auto Email Drip
    • Resource: Open House Prospecting Activities
    • Script: Open House Neighbor Invitation
    • Script: Open House Pre-Listing Appointment
    • Script: Open House Circle Prospecting
    • Script: Open House Guest List
    • Script: Open House Guest List Editable
    • Script: Follow-Up for Neighbors/Leads
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)

    About this course

    • $39.99
    • 20 lessons
    • .5 hours of video content
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    ADMIN: The Training Process for Real Estate Administrative Assistants

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    ADMIN: The Training Process for Real Estate Administrative Assistants

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    ADMIN: The Training Process for Real Estate Administrative Assistants

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?

    Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?

    Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.

    In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?

    Turn open houses into open prospecting

    Discover the techniques Top Producing agents use to optimize their open houses and generate new listings by prospecting around Open Houses.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
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