Business Planning for 2026
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The market won’t hand you growth—you have to plan for it. In this fast-paced, highly actionable session, we’ll walk you step-by-step through building a real estate business plan for 2026 you can start executing immediately. You’ll leave with clear production targets, lead gen numbers by source, and an accountability rhythm your team will actually follow.
Leaders: Invite your agents and build your plan together so everyone’s 2026 goals and activities align from day one.
Agents who want a simple, proven plan to hit a specific income goal next year
Team Leaders ready to align agent goals, lead sources, and training around a single scoreboard
Broker Owners who need a repeatable planning process for recruiting, retention, and profitability
Set a Real Profit Target: Back into your 2026 profit goal using realistic volume, price, and margin assumptions.
Know Your Numbers: Translate your current conversion ratios into daily/weekly activity targets by lead source.
Commission Math That Matters: Use your average commission to set revenue targets per listing and buyer side.
Expense Discipline: Map average expenses per transaction so you can model net profit—not just GCI.
Lead Gen Mix for Today’s Market: Which sources scale now—and how to assign ownership and cadence.
Accountability That Sticks: Build a weekly scoreboard, meeting rhythm, and KPI dashboard your team will follow.
Capacity & Hiring Triggers: When to add admin/ISAs/agents based on pipeline and profitability—not feelings.
To build your plan live, please come prepared with:
Your Profit Goal for 2026 (annual net profit target)
Your Current Conversion Ratios (e.g., lead → appt set → appt met → signed → closed, by source if possible)
Your Current Average Commission (per side)
Your Current Average Expenses by Transaction (all-in average)
Don’t have perfect data? Bring your best estimates—we’ll show you how to refine and improve after the webinar.
What You’ll Walk Away With
A one-page 2026 plan you can print, share, and review weekly
Daily/weekly activity targets backed by your real conversion data
A simple accountability rhythm (meeting cadence + scoreboard)
Clarity on profit drivers and where to trim or invest for growth
For Leaders: Bring Your Team
Make this a working session. Register yourself and forward the link to your agents so they can build their numbers live. You’ll leave aligned on goals, lead gen expectations, and training focus for Q1.
Speakers
Brian Icenhower – Founder & CEO, Icenhower Coaching & Training (ICT); author & industry leader
Bradley Baldwin – Senior Coach, ICT; listing & team-building specialist
Special Guests – Top producers and leaders sharing what’s working now
FAQs
Is this really free? Yes. Bring your numbers and be ready to build.
Will there be a replay? Registrants will receive the recording. Attend live for Q&A and help with your math.
What if I don’t know my exact ratios? Use estimates today; we’ll show you how to tighten them up.
Can my whole team join? Absolutely—leaders are encouraged to invite all agents and ops.
Register NOW
Claim Your Spot for Nov 12 @ 1:00 PM EST →
(Leaders: register, then forward this page to your agents.)Secondary CTA (for fence-sitters)
Send Me the Replay & Planning Worksheet → (if you can’t attend live)
Compliance / Prep Reminder (small print)
To complete your plan during the workshop, have these ready: 2026 profit goal, current conversion ratios, average commission, and average expenses by transaction. We’ll provide a simple template and walk you through the math live.
Whether you’re a real estate agent, a real estate team leader, or the owner of a real estate brokerage, we are offering a free coaching call with an Icenhower coach.
Look at this as an opportunity for a free analysis and diagnosis of your business. It’s always a good idea to have somebody else do a little “look under the hood” now and then and run a diagnostic to make sure that your business is operating in a way that’s in alignment with your future goals.
Sign up, below, to register for our free Business Planning webinar. You will receive emails following your registration with information on how to join the webinar, as well as an email of the recording post-webinar. You are also subscribing to our mailing list; you may unsubscribe at any time.
