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ICT Online Course

Broker Operations

Broker Operations course Icon (3)

Build a more profitable, scalable brokerage with the systems top broker owners use to grow.

  • Analyze your brokerage from top to bottom and pinpoint where profit is leaking
  • Build a production-centric culture that attracts and keeps top agents
  • Master brokerage financials, KPI dashboards, and profit benchmarks
  • Grow through mergers and acquisitions without a massive cash outlay
  • Scale lead generation, tech, and operations as your agent count grows
  • Includes workbooks, instructor materials, dashboards, and worksheets for every module
Broker Operations Landing Page

Know Your Numbers

Diagnose your brokerage’s financial and operational health so every decision is backed by data.

Broker Operations Landing Page

Build Your Growth Engine

Install proven systems for recruiting, retention, agent productivity, and lead generation.

Broker Operations Landing Page

Scale With Confidence

Expand through acquisitions, new leadership roles, and ancillary services while protecting your margins.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Agent AI Advantage

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Program curriculum

Enrollment includes access to the following course materials for 6 months.

  • VIDEO: Business Deep Dive & Analysis
  • Workbook: Business Deep Dive & Analysis
  • Instructor’s Manual: Business Deep Dive & Analysis
  • Presentation Outline: Business Deep Dive & Analysis
  • Presentation PDF: Business Deep Dive & Analysis
  • Business Deep Dive Analysis
  • ICT Broker Self-Assessment Scorecard (fillable)
  • SWOT Competitive Analysis (fillable)
  • Recommended Reading: Traction by Gino Wickman
  • VIDEO: Organizational Structure & Culture
  • Workbook: Organizational Structure & Culture
  • Instructor’s Manual: Organizational Structure & Culture
  • Presentation Outline: Organizational Structure & Culture
  • Presentation PDF: Organizational Structure & Culture
  • Culture Tree (fillable)
  • Strategic Planning Worksheet (fillable)
  • Recommended Reading: What the Heck Is EOS? by Gino Wickman & Tom Bouwens
  • VIDEO: Recruiting & Retention Engine
  • Workbook: Recruiting & Retention Engine
  • Instructor’s Manual: Recruiting & Retention Engine
  • Presentation Outline: Recruiting & Retention Engine
  • Presentation PDF: Recruiting & Retention Engine
  • Recruiter Pipeline
  • Broker Manager Dashboard
  • Recommended Reading: The 4 Disciplines of Execution by Sean Covey
  • VIDEO: Agent Productivity Systems
  • Workbook: Agent Productivity Systems
  • Instructor’s Manual: Agent Productivity Systems
  • Presentation Outline: Agent Productivity Systems
  • Presentation PDF: Agent Productivity Systems
  • Business Planning Guide
  • AMP Coaching Prescription Guide
  • ICT Business Tracker
  • Annual Business Review (fillable)
  • Agent Onboarding Calendar: Weeks 1-8
  • Office Training Calendar
  • VIDEO: Financial Mastery
  • Workbook: Financial Mastery
  • Instructor’s Manual: Financial Mastery
  • Presentation Outline: Financial Mastery
  • Presentation PDF: Financial Mastery
  • Brokerage Financials
  • Brokerage Financial Benchmarks
  • Brokerage Chart of Accounts
  • Profit & Loss Sample
  • KPI Dashboard: Weekly
  • Systems & Marketing Dashboard
  • VIDEO: Mergers & Acquisitions Part 1
  • VIDEO: Mergers & Acquisitions Part 2
  • Workbook: Mergers & Acquisitions
  • Presentation Outline: Mergers & Acquisitions
  • Presentation PDF: Mergers & Acquisitions
  • The M&A Process Overview
  • Discovery Questionnaire
  • Sample NDA
  • Owner Information Request
  • Example Pro Forma
  • EBITDA Approach Example
  • EBITDA Approach Worksheet
  • Earnout Formulas
  • Sample Letter of Intent
  • Sample Purchase Agreement
  • Sample Pre-Closing Checklist
  • Sample Launch Day Agenda
  • Launch Day Checklist
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  • VIDEO: Mergers & Acquisitions Part 1
  • VIDEO: Mergers & Acquisitions Part 2
  • Workbook: Mergers & Acquisitions
  • Presentation Outline: Mergers & Acquisitions
  • Presentation PDF: Mergers & Acquisitions
  • The M&A Process Overview
  • Discovery Questionnaire
  • Sample NDA
  • Owner Information Request
  • Example Pro Forma
  • EBITDA Approach Example
  • EBITDA Approach Worksheet
  • Earnout Formulas
  • Sample Letter of Intent
  • Sample Purchase Agreement
  • Sample Pre-Closing Checklist
  • Sample Launch Day Agenda
  • Launch Day Checklist
  • VIDEO: Lead Generation by Scale
  • Workbook: Lead Generation by Scale
  • Instructor’s Manual: Lead Generation by Scale
  • Presentation Outline: Lead Generation by Scale
  • Presentation PDF: Lead Generation by Scale
  • Lead Source Tracker
  • Online Lead Source Funnel
  • Online Lead Referral Services
  • Sample Team Dashboard
  • Realtor Group Call Session: The Complete Guide
  • VIDEO: Tech Stack Optimization
  • Workbook: Tech Stack Optimization
  • Instructor’s Manual: Tech Stack Optimization
  • Presentation Outline: Tech Stack Optimization
  • Presentation PDF: Tech Stack Optimization
  • Technology Inventory List
  • Business Deep Dive Analysis
  • VIDEO: Operational Excellence
  • Workbook: Operational Excellence
  • Instructor’s Manual: Operational Excellence
  • Presentation Outline: Operational Excellence
  • Presentation PDF: Operational Excellence
  • Sample Policies & Procedures Manual
  • VIDEO: Manager & Team Leader Development
  • Workbook: Manager & Team Leader Development
  • Instructor’s Manual: Manager & Team Leader Development
  • Presentation Outline: Manager & Team Leader Development
  • Presentation PDF: Manager & Team Leader Development
  • Sales Manager Job Description
  • Managing Broker Job Description
  • Operations Manager Job Description
  • Office Manager Job Description
  • New Hire First Quarter Checkmark
  • Leverage Training Curve
  • DISC Profiles
  • Broker Manager Dashboard
  • VIDEO: Market Adaptation Strategies
  • Workbook: Market Adaptation Strategies
  • Instructor’s Manual: Market Adaptation Strategies
  • Presentation Outline: Market Adaptation Strategies
  • Presentation PDF: Market Adaptation Strategies
  • VIDEO: Future Growth & Ancillary Services
  • Workbook: Future Growth & Ancillary Services
  • Instructor’s Manual: Future Growth & Ancillary Services
  • Presentation Outline: Future Growth & Ancillary Services
  • Presentation PDF: Future Growth & Ancillary Services
  • Path to Ownership: Brokerage
  • Path to Ownership: Property Management
  • 3 Types of Integrated Services Relationships
  • Cashflow Quadrant
Broker Operations (2)

About this course

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume

$750

Instructors

Brian ​Icenhower & Mike Allen.

We built Broker Operations because most broker owners are running a business nobody ever trained them to run.

Most brokers got here by being great agents. Then one day you're responsible for recruiting, culture, financials, technology, leadership, and a P&L that looks nothing like the one you had in production.

That's a different job. And it deserves its own training.

In this course, I'm joined by ICT coach Mike Allen, who runs his own brokerage today. Between us, you get the frameworks we've used coaching brokerages across the country and the real-world view of someone making these calls every week.

We'll walk you through all 12 modules, from diagnosing your business to recruiting, financials, M&A, lead gen, tech, operations, and leadership development. By the end, you'll know exactly where your brokerage stands and what to do next to grow it.

Brian Icenhower & Mike Allen - Broker Operations Course Instructors for Landing Page
Broker Operations Landing Page

"We keep adding agents, but the profit isn't following."

We hear this from broker owners all the time. More agents means more overhead, more complexity, and more of your time, but not always more money.

It’s time to run your brokerage like the business it is. Get the systems, dashboards, and leadership structure to grow profitably and stop being the bottleneck in your own company.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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