Turn FSBOs into listings with proven prospecting strategies.
Step-by-step system for approaching For Sale By Owners with confidence
Scripts and dialogues that overcome resistance and build trust
How to show value and win listings from sellers trying to go solo
Follow-up systems to stay top of mind until sellers are ready
Strategies to convert FSBOs into long-term clients and referrals
Downloadable scripts, call sheets, and follow-up templates
Learn how to provide value and convert DIY sellers into loyal clients.
Confidently handle objections and earn trust with ready-to-use dialogues.
Build relationships that lead to listings, referrals, and repeat clients.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICC online course, you will receive an official designation of “Certified FSBO Consultant” or CFC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Brian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Packed with scripts, tips, and systemized processes developed by working with the nation’s Top Producing agents, this course will help you master FSBO listing conversions.
Generate high-quality leads with Google Local Services Ads and beyond.
Step-by-step training to set up and run Google Local Services Ads (GLSA)
How to maximize visibility and generate exclusive, high-intent leads
Additional online lead sources every REALTOR® should leverage
Budgeting strategies to get the most out of your ad spend
How to track results and measure ROI with online lead systems
Downloadable ad templates, tracking sheets, and setup guides
Learn how to set up and run Google Local Services Ads that bring in ready-to-act leads.
Discover additional platforms and strategies to expand your lead flow.
Use tracking tools and budgeting models to get the best return on every dollar spent.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.
Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else?
You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.
Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!
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Stay informed and confident with the latest real estate market insights for Fall & Winter 2025/2026.
Access the newest market slides, charts, and talking points from Brian Icenhower
Learn how to explain market trends to clients with clarity and confidence
Get ready-to-use scripts and dialogue for listing appointments and buyer consultations
Understand what’s driving shifts in prices, inventory, and sales volume right now
Receive downloadable presentation materials and workbooks for your team or brokerage
Stay ahead of your market by knowing what’s next for agents and leaders in 2026
Use expert analysis to interpret the latest data and guide your clients with confidence.
Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.
Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.
Start now and stay ahead of every shift in the market.
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Turn every door into an opportunity for new business.
Step-by-step system for successful door knocking campaigns
Scripts and dialogues to build confidence and spark conversations
How to identify target neighborhoods and maximize coverage
Techniques to create lasting impressions and follow-up opportunities
Strategies to convert door-to-door contacts into clients and referrals
Downloadable scripts, tracking sheets, and neighborhood farming tools
Learn scripts and systems that make door knocking natural and effective.
Use proven strategies to turn casual conversations into appointments and clients.
Establish yourself as the go-to neighborhood agent through consistent outreach.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
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Master the art of negotiation to close more deals, win more listings, and create win-win outcomes for your clients.
Learn proven negotiation frameworks used by top-producing agents and team leaders
Discover how to communicate value and protect your client’s interests with confidence
Overcome objections and navigate difficult conversations with buyers, sellers, and agents
Understand the psychology of persuasion and how to influence outcomes ethically
Gain scripts, strategies, and real-world examples to apply immediately in your business
Includes role-play exercises, dialogue sheets, and client-facing communication templates
Learn the proven strategies and dialogue that help Realtors secure better results for their clients.
Master communication and persuasion techniques that close more transactions with confidence.
Create win-win outcomes that strengthen trust and generate repeat and referral business.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of "Certified Negotiation Specialist" or CNS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Most agents have no rhyme or reason when it comes to their negotiations. You are not an "average agent", though, and you are here to propel yourself (and your business) forward by learning the proven scripts, strategies, and negotiation tactics that Top Producers use.
Now is the time to step up your game. This is a high-level course, and you won't find this kind of training anywhere else. I'll explain everything from start to finish, and by the end, you'll feel confident and walk away with tactics that you can use in your business every day. Time to win more negotiations!
Enroll in Negotiation Skills Training for Realtors to master the psychology, scripts, and systems that lead to better outcomes at the table. Learn how to handle objections, close deals, and protect your clients’ best interests in every transaction.
Start sharpening your negotiation skills today.
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Master the basics of Canva to create high-quality, on-brand marketing materials that make your real estate business stand out.
Step-by-step training to design professional graphics, flyers, and social media posts
Learn how to customize templates for listing presentations, open house materials, and ads
Discover time-saving shortcuts and design best practices used by top marketing directors
Build brand consistency across your team’s digital and print materials
Gain hands-on experience designing within Canva’s intuitive platform
Includes downloadable templates, brand kits, and design checklists
Learn to design captivating flyers, social media posts, and more to attract potential buyers
Elevate your brand with professional graphics that convey trust and credibility
Ditch expensive design services and create your visuals in-house with ease
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Welcome to Learn Canva!
Setting Up Your Canva Account
Workbook: Introduction to Canva
Instructor’s Manual: Introduction to Canva
Presentation Outline: Introduction to Canva
Navigating the Canva Interface
Working With Templates & Styles
Managing Brand Assets
Workbook: Mastering Canva Basics
Instructor’s Manual: Mastering Canva Basics
Presentation Outline: Mastering Canva Basics
Presentation: Mastering Canva Basics
Slides: Mastering Canva Basics
Overview of Social Media Platforms for Real Estate
Creating Instagram Content
Designing for Facebook & LinkedIn
Social Media Strategy: Take Our Course
Workbook: Designing Engaging Social Media Content
Instructor’s Manual: Designing Engaging Social Media Content
Presentation Outline: Designing Engaging Social Media Content
Presentation: Designing Engaging Social Media Content
Creating Effective Print Marketing Collateral
Setting Up Additional Print Marketing Templates
Exporting Print Marketing Collateral
Creating Effective Digital Marketing Collateral
Enhancing Designs with QR Codes & Interactive Elements
Workbook: Creating Marketing Collateral
Instructor’s Manual: Creating Marketing Collateral
Presentation Outline: Creating Marketing Collateral
Presentation: Creating Marketing Collateral
Create Flipbooks with Canva
Easy Design Sharing in Canva
Simplifying Social Media Sharing with Canva
Workbook: Advanced Canva Features & Next Steps
Instructor’s Manual: Advanced Canva Features & Next Steps
Presentation Outline: Advanced Canva Features & Next Steps
Presentation: Advanced Canva Features & Next Steps
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRachel V.
Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.
I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.
Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.
Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!
In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.
This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!
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Win more listings with a proven Guaranteed Offer Program.
Step-by-step training to create and present a compelling guaranteed offer system
How to attract sellers who want certainty and speed in the selling process
Scripts and dialogues to explain your program with confidence
Strategies to generate leads and stand out from competitors
Systems to manage risk and protect profitability when offering guarantees
Downloadable scripts, marketing materials, and program templates
Use a Guaranteed Offer Program to stand out in competitive markets.
Learn how to generate leads from sellers who value speed and certainty.
Implement systems that manage risk while delivering on your promise.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick Fuller.
As the Broker/Owner of the Rick Fuller Team, Rick has led his team to produce over $100 Million in Annual Sales. In addition, Rick’s team boasts over 500 FIVE STAR reviews from satisfied customers. They have successfully established multiple locations throughout the San Francisco Bay Area and Sacramento County, and has earned Zillow’s distinction as #1 Real Estate Team in the San Francisco Bay Area and Sacramento County for most recent sales. We are honored to have Rick as one our top ICC coaches.
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Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
We get specific and walk you through the entire process. You'll learn:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
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Turn buyer leads into loyal clients with a proven conversion system.
Step-by-step process to convert online and SOI buyer leads
Scripts and dialogues for initial contact, follow-up, and appointments
How to build trust quickly and position yourself as the go-to agent
Follow-up systems that keep you top of mind until buyers are ready
Techniques to handle objections and secure buyer agreements
Downloadable scripts, follow-up plans, and tracking templates
Learn the exact steps to take buyer leads from first contact to signed client.
Confidently communicate with buyers using ready-to-use dialogues and follow-up plans.
Apply systems that boost your conversion, shorten timelines, and grow your pipeline.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
See all courses
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