Develop a clear direction that aligns your people, systems, and goals.
Inspire Peak Performance
Motivate your agents and staff with proven leadership and accountability models.
Build a Winning Culture
Create an environment where productivity, retention, and growth thrive.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Click to watch more about this real estate training course
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Rick Fuller.
Raise your leadership skills and develop your leadership strategies to grow your business.
I am so excited about this course, Leadership Strategies.
This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people.
You cannot outgrow your personal development.
Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.
Lead your real estate organization with purpose and proven systems.
Enroll in Leadership Strategies to master the frameworks, communication skills, and accountability tools that drive growth and performance. Learn how to lead confidently, coach effectively, and build a culture that lasts.
Follow a proven system to attract and hire the right agents for your team or brokerage.
Avoid Costly Mis-Hires
Use tools, scripts, and assessments to identify the best candidates.
Set New Hires Up for Success
Implement onboarding systems that ensure long-term productivity and retention.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Here is what you can expect to gain from taking this online course.
SCRIPTS Applicant Denied Email, Facebook Job Ad, Calling Affiliates, Calling SOI Contacts, Thank You For Your Interest Email, and more.
FORMS AND LISTS to streamline processes. DISC Email Instructions Template, Phone Screening Worksheet, DISC Behavioral Assessment, In-Person Interview Form, Reference Check Worksheet, Offer Letter Templates, New Employee Information Card, and more.
GRAPHICS to illustrate key concepts. The First Quarter Checkmark, The Hiring Process Overview, Leverage Training Curve, DISC Profiles, and more.
JOB DESCRIPTIONS so you don't have to reinvent the wheel. Job Descriptions for Administrative Assistant, Buyer's Agent, Showing Agent, Online Job Posts, and more.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Hiring Specialist" or CHS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Nine simple but vital steps, this course walks you through the optimal hiring process so that you can get the right person hired the first time around.
The whole hiring process is designed for busy professionals who don’t have a lot of time to invest in hiring but still need to make a smart and selective hire.
Whether you’re hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible.
Make a smart & selective hire.
Your business depends on it.
This Hiring Process for Real Estate Agents course provides all of the necessary materials to compile a complete "Hiring Operations Manual" for your real estate business. Complete with job descriptions, online job posts templates, interview worksheets, reference check forms, compensation structures, offer letters and so much more, this process will ensure that you attract a large number of quality applicants to ultimately hire the most talented people for your team.
Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
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Use expert analysis to interpret the latest data and guide your clients with confidence.
Lead with Insight
Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.
Train Your Team
Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes 6 months of access to the following course materials
Click to watch more about this real estate training course
Reviews
"I use ICT systems, Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I created Industry Update to help you educate yourself and your clients on the current real estate market stats.
The point of this course is not to give you a bunch of predictions that either put you at ease or scare you about the real estate market. That’s not the goal.
The point is to give you accurate information. To arm you with material with which to educate your client. More importantly, we are providing you with visual information, and the talking points around those visual assets so that you can clearly articulate what is happening in the market to your clients.
People who want to buy a home, sell a home, or invest … they have a lot of questions based on what they’re hearing in the world today. Now more than ever they need a real estate professional to sift through all the madness and tell them what is really happening so they can make the best informed decisions with regards to the purchase and sale of real estate now and in the future.
It’s super, super important that we use this data in a way that helps us convey a message. We aren’t arguing with our clients. We are simply the conduit of information, and we educate them. Now, more than ever, they will listen to us. Especially when you have these visuals and you can show, not just tell.
Understand today’s market. Lead with tomorrow’s data.
Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.
Start now and stay ahead of every shift in the market.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
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Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Design a Clear Plan
Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Stay on Track Year-Round
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
We get specific and walk you through the entire process. You'll learn:
How to build a single page business plan
How to define your “Number One Goal”
What 3 Strategies you need to Focus on to get to the One Goal
How to prioritize and implement
Steps for success for Solo Agents as well as Teams and Brokerages
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.
Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.
Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.
Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.
Real estate business planning made easy.
This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures.
Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn how to spot profitable properties and avoid costly mistakes.
Streamline Renovations
Use systems to manage contractors, budgets, and timelines efficiently.
Maximize Profits
Apply proven financing and marketing strategies to flip houses with consistency.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Here is what you can expect to gain from taking this online course.
SCRIPTS that help you convert more flipping leads. Flipping Conversion Scripts, and more
FORMS AND LISTS to streamline processes and document your flip. Sample CMA, Inspection Repair Checklist, Construction Workflow Checklist, and more
FINANCIAL MODELS to guide your property investments. Property Investment Summary, and more
QUIZ at the end of each module to promote retention of information and test your knowledge.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.
This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started.
We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
Flipping = wealth building
If you are serious about flipping homes, this course is an absolute must!
Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn how to train, track, and motivate ISAs to perform at the highest level.
Measure What Matters
Use dashboards and metrics to identify top performers and pinpoint areas for growth.
Build a Scalable System
Develop repeatable processes that help your ISA department grow with your business.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Here is what you can expect to gain from taking this online course.
SCRIPTS to help you train your Inside Sales Agent team.
WORKBOOK to guide you as you recruit, hire, and train your Inside Sales Agent team.
BENCHMARKS to use as you structure your training and track your KPIs.
ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business.
TRAINING EXERCISES for your Inside Sales Agent team to help them learn, practice, and grow.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand.
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent Trainer" or CISAT upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Designed for leaders and managers of real estate sales teams
This course provides the systems, forms, scripts, benchmarking tools, and training exercises needed to effectively develop and manage Inside Sales Agents.
These very same ISA hiring, onboarding and training systems have been implemented and tested by many of the top real estate teams in North America.
We know this course will be valuable for your real estate business.
Turn your Inside Sales department into a high-conversion powerhouse.
Enroll in ISA Manager Training to master the systems, accountability models, and coaching methods that drive consistent results. Learn how to lead ISAs who generate predictable appointments and sustainable growth for your team.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn the proven strategies and dialogue that help Realtors secure better results for their clients.
Win More Deals
Master communication and persuasion techniques that close more transactions with confidence.
Build Lasting Relationships
Create win-win outcomes that strengthen trust and generate repeat and referral business.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Here is what you can expect to gain from taking this online course.
Learn the top 10 negotiation tactics, when to use them, and how to apply them immediately to win more negotiations.
Understand why it is important to use an established model for negotiations vs. "winging it."
Learn how to use the DISC behavioral profile model to aid in better negotiations through the understanding of various behavioral tendencies.
Get insight into how to modify your personal DISC behavioral profile in order to better communicate with your clients, vendors, and other Realtors.
Once you learn how to use established negotiation strategies, models, and tactics, learn how to SHOW YOUR WORK in order to ensure that your clients see the value you are bringing through your expertise.
Learn the "Meet in the Middle" and "The Icenhower Model" negotiation strategies, step by step, and download the helpful graphics so you can practice these negotiation methods every day.
Use this huge value add to earn more referral business from clients who are blown away by your hard work to win negotiations.
Become empowered and confident in your negotiations and ultimately win more of them!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Negotiation Specialist" or CNS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I created Negotiation Skills Training for Realtors because there is simply no other training out their like this specifically for real estate agents.
Most agents have no rhyme or reason when it comes to their negotiations. You are not an "average agent", though, and you are here to propel yourself (and your business) forward by learning the proven scripts, strategies, and negotiation tactics that Top Producers use.
Now is the time to step up your game. This is a high-level course, and you won't find this kind of training anywhere else. I'll explain everything from start to finish, and by the end, you'll feel confident and walk away with tactics that you can use in your business every day. Time to win more negotiations!
Become the confident negotiator your clients deserve.
Enroll in Negotiation Skills Training for Realtors to master the psychology, scripts, and systems that lead to better outcomes at the table. Learn how to handle objections, close deals, and protect your clients’ best interests in every transaction. Start sharpening your negotiation skills today.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn step-by-step systems for leading effective coaching sessions that drive results.
Increase Agent Productivity
Apply coaching models that build skills, accountability, and consistent growth.
Build a Coaching Culture
Create an environment where agents are supported, motivated, and retained long term.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
DEVELOP YOUR COACHING SKILLS with techniques for probing, leading self-discovery, the pinpoint question, the finish line question, the support question, and the execution question.
GRAPHICS to illustrate concepts, guide discussions, and drive home key learning takeaways. The Coaching Scope, The 6 Core Self-Discovery Questions, and more.
GOAL SETTING using S.M.A.R.T. (specific, measurable, attainable, relevant, and time-specific) goals.
TROUBLESHOOTING to resolve client issues.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Real Estate Coach" or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Instructor
Brian Icenhower.
What’s the “killer”? It’s coaching clients who don’t follow-through.
They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?
Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.
COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.
Learn a breakthrough approach.
Get your clients to follow-through so they see results and view your real estate coaching as worthwhile.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
Effective strategies for networking, negotiating, and publishing ebooks using AI
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Rick Fuller.
Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional.
I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.
I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
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