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ICT Online Course

Train the Trainer

Train the Trainer course Icon

Learn the complete system for designing, promoting, and delivering high-impact in-person real estate training.

  • How to understand your audience using learning styles and DISC behavioral profiles
  • The Whole-Part-Whole framework for structuring every training session
  • Proven strategies to promote your class and fill the room every time
  • How to design and run activities that drive real learning — not just lecture
  • The KISSR Method for personalizing content with stories that land
  • Tools to manage your room, your timing, and even difficult participants

 

train the trainer

Know Your Audience Before You Walk In

Learn how to identify learning styles and DISC behavioral profiles so you can connect with every person in the room — before you say a single word.

train the trainer

Structure Every Session for Maximum Impact

Master the Whole-Part-Whole framework — the same teaching method top trainers use to open strong, deliver with clarity, and close with confidence every time.

train the trainer

Fill the Room. Run the Room.

From promoting your class to managing nerves, facilitating activities, and handling disruptive behaviors, this course gives you the complete system for delivering training that agents actually show up for — and remember.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

  • Module 1 Workbook: Training Foundations
  • Video: Training Foundations
  • Learning Style Survey (Downloadable)
  • DISC Behavioral Profiles Overview
  • Module 1 Application Exercises
  • Module 2 Workbook: Promote Your Class
  • Video: Promote Your Class
  • The Six Elements of Every Advertisement
  • Four Corners Marketing Image Template
  • Marketing Channel Guide
  • Module 2 Application Exercises
  • Module 3 Workbook: Master the Content
  • Video: Master the Content
  • The Whole-Part-Whole Framework
  • AMP Agent Curriculum Overview
  • Prep Sequence Checklist
  • Module 3 Application Exercises
  • Module 4 Workbook: Conduct Activities
  • Video: Conduct Activities
  • The Learning Pyramid Reference Guide
  • Activity Type Selector
  • Five-Step Activity Introduction Guide
  • Module 4 Application Exercises
  • Module 5 Workbook: Prepare to Present
  • Video: Prepare to Present
  • The KISSR Method Guide
  • Blank Lesson Plan Template
  • Time Estimation Worksheet
  • Module 5 Application Exercises
  • Module 6 Workbook: It’s Time to Train! Part 1
  • Video: It’s Time to Train! Part 1
  • CARP Room-Reading Framework
  • Nonverbal Behavior Reference Chart
  • Icebreaker & Ground Rules Guide
  • Module 6 Application Exercises
  • Module 7 Workbook: It’s Time to Train! Part 2
  • Video: It’s Time to Train! Part 2
  • Whiteboard & Flip Chart Mastery Guide
  • Questioning Techniques Reference
  • Disruptive Behavior Remedies Chart
  • Training Evaluation Form
  • Module 7 Application Exercises
train the trainer

About this course

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor

Brian ​Icenhower.

If you have ever watched a great trainer work a room, you already know the difference between someone who lectures and someone who truly facilitates learning. The gap between those two isn't talent — it's training.

In this course, I walk you through the exact system I've used and taught for decades: how to understand your audience, structure your sessions, promote your events, run activities that actually change behavior, and handle whatever the room throws at you. Whether you're a team leader, broker owner, or coach who wants to train agents more effectively, this course gives you the tools to walk in prepared and walk out confident.

The content library is already built for you through the Icenhower Institute. This course teaches you how to use it.

train the trainer

Turn your agents into your best students.

Great training doesn’t happen by accident. It happens when the person at the front of the room knows exactly what they’re doing — and has a system to back it up. This course gives you that system, from your first session to your most advanced one.

Team Onboarding

More about this real estate training course

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
Team Onboarding Real Estate Coaching
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