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Rockwell Network Training Hub

We will create a customized and branded real estate learning management system and website for your team, brokerage or real estate company!

Real Estate Training Revolutionized

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Brokers & team leaders use ICC Training
icc custom training suite
Rockwell Network Training Hub

Custom Branded Real Estate Training Website

We will create a customized and branded real estate training website for your team, brokerage or real estate company!

Your Custom Training Suite will be branded with your company's logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.

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Happy Clients

$ 475000

Average GCI


Average sales/year

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Increase in GCI
Rockwell Network Training Hub

Your Own  Branded Real Estate Learning Management System

Real Estate Training Included

Custom Real Estate Training Suite Course Curriculum

General Agent Sales & Productivity Training Programs

  • The role of trackers and calendars
  • Scripts and role playing
  • Systems and tech that will help you
  • Recruiting & hiring overview
  • Admin onboarding
  • ISA onboarding & training

Sphere of Influence (SOI) & Referral-Based Business Development

  • How to create an SOI list
  • Your SOI contact plan
  • How to grow your SOI
  • How to use social in your SOI
  • The role of an annual property analysis
  • Events and how they can strengthen your SOI
  • Using alerts and updates
  • Developing referrals from existing clients
  • Time management and tracking

Structured Prospecting-Based Productivity Systems (Expired Listings, FSBO & Circle Prospecting)

  • Propspecting mindset
  • Tracking what works
  • Making presentations 
  • Expired listings
  • Prospecting via open houses
  • Time management
  • Securing FSBO listings
  • Circle prospecting
  • Your prospecting arena
  • The art of closin

Social Media & Online Lead Generation Strategies

  • Facebook - from personal to business
  • Mastering Instagram, Pinterst, LinkedIn & Twitter
  • Website, landing pages and CRMs
  • Real estate blogs
  • Video marketing
  • YouTube for real estate agents
  • Your Google presence, advertising and the role of GLSA
  • Online reviews

Transaction Management Systems & Workflows

  • Checklists for listings, open houses, closings etc. Active Listing Checklist, Sample Buyer Inventory, Daily Contact Form, Lead Tracking Sheet, Listing and Pre-Listing Checklists, Listing to Contract Checklist, Assistant's First Call Checklist, First Day Welcome and Orientation Checklist, First Quarter Checklist, and more.
  • Dashboard to track success and editable forms to document everything. Sample Scoreboards and fillable ICC Team Scoreboard.
  • Resources for new hires, including orientation templates and policy and procedure handbook templates. Sample Weekly Calendar, Sample Year-to-Date Check-Up Form, Sample Pending Inventory Pipeline, Active and Pending Inventory Lists, Seller Lead Sheet, Client Event Contact Plan, Policies and Procedures Handbook, Staff Self-Performance Appraisal, Blank Editable Business Plan, and more.
  • Scripts for the administrative assistant. Contacting Past and Existing Clients Script, and more.

Hiring & Recruiting Processes

  • Your unique value proposition & recruiting targets
    The recruiting scoreboard
  • Recruiting with technology
  • Recruiting sources
  • Setting & conducting recruiting appointments
  • Closing recruits
  • Creating a growth environment for recruiting
  • The Job Description
  • Advertising the Job
  • Reviewing Applications, Getting Behavioral and DISC Assessments
  • Interviews - phone & in-person
  • Reference Checks
  • Compensation Considerations & the Final Offer

Time Management - Scheduling, Prioritizing, Tracking & Accountability

  • Time management for agents intro
  • Goal & Milestone Exercise 
  • Goal & Milestone Tracker
  • Daily SOI Contact Form 
  • 4-Week Schedule 
  • End-of-Week Debrief 
  • Ways to Make Habits Stick
  • Lead-Tracking
  • Personalized Schedule 
  • Prospecting Accountability 
  • Sample Weekly Calendar

Real Estate Team Training – in general or for each specific role/position.

  • Understanding job roles
  • The Administrative Manager
  • The Listing Manager
  • The Transaction Coordinator
  • The Marketing Director
  • Creating the ultimate user experience

Inside Sales Agent (ISA) - hiring, training and managing.

  • Recruiting, Interviewing, & Hiring ISAs
  • First Quarter for ISAs
  • Scripts For The ISA
  • Testing & Benchmarking
  • Tracking Online Lead Key Performance Indicators
  • Scheduling & Time Management
  • Conversation Skill Development - Mirroring & Matching
  • Downswings, Embedded Commands, Tie-Downs & Trial Closes
  • Tracking, Analytics & Organized Sales Process

Buyer’s Agent Training – Buyer lead generation, client conversion, consultations & negotiations.

  • The buyer lead conversion process
  • From contact to appointment
  • Buyer and lender consultations
  • Making things official
  • Presenting the exclusive buyer agency agreement
  • Handling objections to signing the buyer agency agreement
  • MLS Auto-Prospecting

Listing Agent/Specialist Training – Seller lead generation, conversion, consultations & listing management.

  • The seller lead conversion process
  • Overcoming common objections
  • Getting answers
  • The pre-listing packet
  • The Listing Consultation Script
  • Scripts for Listing Consultation Objections about Price
  • Objections about Finding a Home to Buy Before Listing
  • Urgency Objections
  • Overcoming Objections about Paying a Commission
  • Seller Lead Sheet

Leadership & Management Training for brokers, managers and team leaders.

  • Success mindset
  • Negotiation skills training
  • Agent & team financials
  • Recruiting, hiring and onboarding
  • Guaranteed offer program
  • Team structure and compensation

Behavioral Training Systems – Assessments, analysis and applications for working with clients, hiring practices and agents.

  • What is DISC?
  • How to identify DISC profiles
  • Mirroring and matching
  • Using DISC with clients
  • Using DISC with lead generation methods
  • DISC profiles for different real estate team roles
  • Training team members using DISC


Downloadable, Printable Training Materials for In-Person Training

In-Person Training is Back

Increase productivity at your team or office by providing in-person training with our proven materials.

The Custom Training Suite provides a great option for remote learning as well as learning in-person.

Our 50+ ICC courses on diverse topics come complete with training material that you can download and print, making it an ideal solution for in-person training at your organization.



Customized Progress Reporting Dashboard

Manager Dashboards & Reporting

Real estate training you can track

Analyze agent progress with in-depth reporting options.

Track real estate training from every angle with real-time, scheduled, and custom reports, dynamic dashboards, training infographics, and exportable Excel sheets.

Account administrators have access to a robust reporting system that allows easy access to metrics, to ensure easy accountability at your real estate organization. 

Export reports by student, by group, or by course to provide you with real-time data that you can use at your weekly team meeting.

Real estate training without accountability is just entertainment. Make your Custom Training Suite work for you and your agents by keeping them on track. 

Rockwell Network Training Hub

Certifications & Designations

custom training suite course designation

At the end of many of our high-level real estate training courses, agents will have the option to download a Certificate of Completion.

They will also receive a Designation that they can add following their name in their email signature or website.

Several of our most highly sought-after certifications & designations:

  • Broker Leadership – Certified Growth Leader “CGL”
  • Growth Operations Systems – Certified Growth Systems Expert “CGSE”
  • Negotiation Skills – Certified Negotiation Specialist “CNS”
  • SOI – Building a Referral-Based Sphere of Influence – Certified Referral Network Expert “CRNE”
  • Social Media & Digital Marketing – Certified Social Media Associate “CSMA”
  • The Seller Lead Conversion Process – Certified Listing Agent “CLA”
  • Farming Geographic Neighborhoods – Certified Geographic Farming Expert “CGFE”
  • Prospecting & Lead Generation Mastery – Certified Prospecting Expert “CPE”
  • Hiring Real Estate Agents – Certified Hiring Associate “CHA”
  • Coaching Real Estate Agents – Certified Real Estate Coach “CREC”
  • Recruiting Real Estate Agents – Certified Real Estate Recruiter “CRER”

Administrative Access & Control

This Custom Training Suite Belongs to You

With the Custom Training Suite, your own custom real estate training website, you are in the driver’s seat

You will be given an administrative account, allowing you access to course content, as well as agent enrollment and manager dashboards. This gives you the ability to:

  • Enroll and unenroll agents as needed
  • Assign specific courses to your agents
  • Access reporting and download agent progress reports to monitor progress and ensure accountability
  • Create your own custom branded localized training courses for your agents to take alongside ICC’s training courses
  • Download and print course materials to conduct live, in-person training sessions in your office
custom branded training website custom training portal

Create Your Own Localized Custom Real Estate Training Courses

Your Custom Training Courses

Teams and brokerages can use ICC’s comprehensive real estate training courses as well as create their own custom training courses – all on custom-branded websites designed for them.

Custom Training Suite clients also have the ability to create their own courses to cover more localized training topics like:

  • office file compliance
  • local MLS systems
  • contracts and disclosures
  • CRM training
  • office administrative agent orientation and onboarding
Your Custom Branded Training Website

Custom Real Estate Training Suite Pricing

All Custom Training Suite clients pay a $250 one-time set up fee. All pricing reflects a 12 month term.

Rockwell Network Training Hub

Rockwell Network Training Hub Pricing

All Custom Training Suite clients pay a $250 one-time set up fee. All pricing reflects a 12 month term.

1 - 25 Users

$260$200 /Monthly

26 - 75 Users

$390$300 /Monthly

76 - 150 Users

$585$450 /Monthly

Caul Group Training Hub

A word from Tina Caul

Tina Caul

Tina Caul is an inspiring realtor and visionary leader with a remarkable two-decade career. As the head of Caul Group Residential, the unrivaled #1 Resale Real Estate Team in The Triangle, North Carolina, Tina’s influence in the industry is profound.

Her accomplishments are exceptional, including a coveted top 3 position at eXp Realty out of 90,000 Realtors and earning their spot in “The Thousand”, a national ranking program presented by RealTrends + Tom Ferry International and Wall Street Journal. Ranked in the top .5% of realtors nationwide, she consistently sells 130 homes annually, surpassing the national average of 4-6 homes per agent. Under her guidance, Caul Group Residential will sell over 1,000 homes in 2024 alone.

Beyond her sales achievements, Tina shines as a celebrated national speaker and esteemed thought leader. She’s shared stages with luminaries like Tony Robbins, Grant Cardone, and Glenn Sanford, captivating audiences nationwide.

Her magnetic presence has graced prestigious publications such as the New York Times and her compelling TEDx Talk has received widespread acclaim, and she earned a nomination in SUCCESS magazine’s top 25 most influential leaders.

Tina’s impact goes beyond business. As a passionate mentor and coach, she leads the industry’s most inspiring mastermind group, — a community of over 1,200 agents and growing. This collective champions collaboration and financial freedom for real estate professionals, making a lasting difference in their lives.

Tina Caul embodies the spirit of a true trailblazer in all her pursuits, consistently forging new paths. Her commitment to empowering real estate agents serves as an inspiration for the entire industry—one exceptional success story at a time.


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