Top producers ensure that everything they do in their business is measured, analyzed, and improved upon.ย This creates an environment where every action or opportunity the business takes, improves their chances of future successโeven the failures, which are often what fuels their growth the most.ย If you donโt understand whatโs going on in your business, how can you even begin to formulate a plan to improve? Youโll be forever shooting in the dark. In this Sisu Real Estate Review, you will learn about all the features that will help you manage your sales team.
I have detailed below how our partner Sisu can transform your business and provide answers to your “noisy” data. If you want to skip ahead, get a detailed demonstration and setup your free trial with the Sisu team, complete the form below. If you use the ICENHOWER code, Sisu will waive all your setup fees, import fees and integrations fees. If you want to watch a detailed recorded demonstration, check out this site.
The problem the industry faces, then that tracking everything that goes on in your business can be a logistical nightmare.
Weโve seen them, and we know you have, too. Pages upon pages of spreadsheetsโnone of them especially appealing to the eyeโwith formulas pointing in every which direction and each number requiring manual updates.
Itโs about time someone created a solution, right?
Iโve been scouring the industry for a solution to solve this for some time, thinking โthere has to be a better way than spreadsheetsโ. I even considered building the software myself. Then we started talking with Brian Charlesworth and the team over at Sisu and found their proposition very exciting.
Most of the time, the problem with real estate accountability is the processes and systems that support it.
Donโt get us wrong, any level of accountability is better than none (even if itโs a huge headache), but there are certainly easier ways of going about it. If youโre serious about your numbers, you need to be serious about the systems and processes that carry them.
The objective is to have one central location where team leaders and agents can go to check on the numbers that drive their business.
Below are some common roadblocks that teams run into, and how weโre solving them with Sisu.
One of the things that many team leaders donโt realize about their spreadsheets is, while they might work just fine from an admin perspective, the agents hardly ever get value out of your spreadsheets. Most of the time, they donโt even have access. Even if they did, itโs often difficult to understand whatโs going on in a spreadsheetโespecially if youโre not the one who created it
Solution: Build your process from the agentโs perspective. This is the first thing that caught our eye about Sisu. It has a beautiful design and an intuitive interface. Itโs something that your agents will actually want to look at, and a fully-functional mobile app means they wonโt have to be cracking open their laptop to update your spreadsheet late at night.
You do all kinds of goal setting with your agents throughout the year, helping them connect specific numbers and benchmarks with their overall income and lifestyle goals.
Problem is, itโs extremely hard to connect the numbers in your spreadsheet with the goals that your agents have. This means that often thereโs little emotion, purpose, or motivation behind the numbers. If this is the case, itโs no wonder that theyโre hard to track or interact with.
Solution: Give the numbers context, goals, and gamification. With beautiful design, you can create visuals that tie the numbers to their goals and objectives. At a glance, the agent will know if theyโre on track to hit their goal. But thatโs not all.
Sisu offers an entire gamification suite that allows you to assign point values to each number, create challenges, and offer incentives.
Having trouble getting your agents to log their calls each day? Throw up a leaderboard in your office and create a contest around it. Make your contacts work 50 points and dials worth 10. Offer an incentive to the winner. Youโll see an instant culture change around your office.
Your accountability program should be like a bucket that picks up data from a bunch of different points in your process, as well as pulling it from other systems.
When systems and processes are disintegrated, itโs more like a leaky bucket that only captures part of the story, requiring a bunch of manual entry from your team to plug up the holes. Youโre left with a less accurate data set and a team thatโs less enthusiastic about working for you.
Solution: Integrated systems and processes. Sisu has a completely open API and a corporate culture that is very enthusiastic about integrated systems. Theyโll pull data from wherever they can (for example, check out their complete Boomtown! integration) and build the processes around things your agents have to do to get paid.
For example, your agents have to hand the transaction off to a transaction coordinator at some point, and usually, there are certain data points that they need to pass on so that the TC can start building that file. If the agent compiles that information and sends it to your TC in an email, that data never gets captured in any system. This is the leaky bucket problem. Instead, if the agent were to pull up the lead in Sisu, select a form (which will auto-populate with data that itโs pulled from your CRM), fill in the blanks, and sends it to your TC (who is then notified) the process captures as much data as possible and is less work on your agent. No duplicate entry.
Everyone talks about accountability, but very few execute on it at a high level. ICC coaching is excited to use Sisu in the future to give our clientsโ numbers a home that reflects their true importance.
The time savings of capturing data using Sisu and the productivity gains from using it in coaching, contests, and making key business decisions will offer a considerable ROI to those who want to run their business by the numbers.
Schedule a demo of the Sisu solution here and mention Icenhower Coaching to remove all onboarding and implementation fees.
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