Learn how real estate agents can create newsletters fast using AI tools like ChatGPT, Google Gemini, and Perplexity. Get step-by-step newsletter prompts, content ideas, and Rick Fuller’s AI-powered system for staying consistently top-of-mind with your database.
If you’ve ever stared at a blank screen while trying to write your client newsletter, you’re not alone. Real estate agents everywhere struggle with coming up with fresh ideas that keep them relevant, visible, and valuable. That’s why so many newsletters end up sporadic—or never get created at all.
But today, we’re in a new era.
Thanks to artificial intelligence, you can create high-quality newsletters in minutes instead of hours, and you can finally stay top-of-mind with your clients all year long.
Hi, I’m Rick Fuller with Icenhower Coaching & Training, and I want to walk you through the simple system I use—and teach—to help agents generate consistent, high-quality newsletters using AI applications like ChatGPT, Google Gemini, and Perplexity.
This process cuts the time investment by 80% and improves the quality of your content at the same time. Best of all, it helps ensure your message still reflects your voice, your brand, and your expertise.
Let’s break down the three-step method.
VIDEO: AI Newsletter Ideas for Real Estate Agents: How to Write Newsletters Fast with ChatGPT, Gemini & Perplexity
Step 1: Choose the Right Topic for Your Real Estate Newsletter
Every good newsletter begins with a clear theme. The problem? Many agents overthink this part. You don’t need a perfect idea—you just need a relevant one.
Here are the three best topic categories to use all year long:
1. Local Market Updates
Your clients want to know what’s happening in their neighborhood — interest rates, inventory, pricing trends, and buyer/seller behavior.
This is where AI becomes your research assistant. Perplexity, for example, can pull hyper-localized market data within seconds, saving you hours of digging.
2. Home Buyer or Seller Tips
People love actionable advice. That can include:
How to prep a home for the spring market
How interest rate changes impact affordability
Renovations with the highest ROI
First-time-buyer tips
How to move up in a changing market
AI is excellent at converting your ideas into clear, friendly, educational content.
3. Community Updates
Nothing keeps you connected to your sphere like being the local expert.
Examples:
A guide to holiday events in your town
Restaurant openings
School district updates
Local business spotlights
Farmers markets, concerts, parades
AI can help structure this information into a beautifully written, polished newsletter.
Step 2: Use the Right AI Tool for the Job
This is where most agents go wrong—they use ONE tool for everything. Different AIs excel at different tasks.
Here’s how to choose the right one:
✔ Use Perplexity to Pull Market Data
Perplexity’s research engine is stronger than ChatGPT or Gemini for real-time stats.
Prompt example:
“Using the most current data available, summarize the real estate market trends for [YOUR CITY] in a friendly, conversational tone. Include recent pricing trends, days on market, and inventory shifts.”
✔ Use Google Gemini for Multilingual Newsletters
Gemini + Google Translate are your best friends if you serve communities speaking Spanish, Portuguese, Mandarin, Tagalog, or any language.
Prompt example:
“Write a newsletter about homebuyer tips for [YOUR CITY] in Spanish, using a warm, helpful tone.”
✔ Use ChatGPT for Conversational, On-Brand Writing
ChatGPT creates relatable, human-sounding content—especially if you use customization.
Prompt example:
“As a professional real estate writer, write a 500-word newsletter that explains how recent interest rate changes affect buyers in [YOUR CITY]. Use a friendly tone that sounds like Rick Fuller.”
AI does the heavy lifting—you add the finishing touches.
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Agent AI Advantage
ICT Online CourseAgent AI Advantage
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
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Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
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Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
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Effective strategies for networking, negotiating, and publishing ebooks using AI
Hands-on mastery
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Welcome to Agent AI Advantage- Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
- WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
- 5 ChatGPT Prompts Every Agent Must Use
- Plain text: 5 ChatGPT Prompts Every Agent Must Use
- VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
- WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
- SOI by Brian Icenhower
- Behavior by Brian Icenhower
- VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
- WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- SEO Blogging with AI and ChatGPT
- Create Videos with AI for Realtors
- Adding Value with ChatGPT for Realtors
- VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
- WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
- VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
- WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
- VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
- WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
- VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
- WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
- VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
- WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Rick’s Market Update
About this course
- $750.00
- 33 lessons; 3 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Rick Fuller.Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Step 3: Refine the Voice So It Sounds Like YOU
AI doesn’t replace your personality. It simply accelerates the process.
Before you send your newsletter, review and adjust:
Does it sound like your voice?
Does it reflect your experience?
Does it match your brand tone?
Is the advice compliant with local regulations?
Would you feel proud sending it to past clients?
If not—edit it.
Or better yet, teach your AI to mimic your tone through customization.
You can set defaults like:
More analytical
More professional
More casual
More direct
More storytelling
Less “salesy”
AI becomes your writing partner—one that helps you create consistent, value-packed newsletters month after month.
AI Newsletter Ideas You Can Use Right Now
Here are some ready-to-go AI-powered topics agents love using:
“What Rising Interest Rates Mean for Buyers & Sellers This Month”
“5 Renovations With the Highest ROI in Our Market”
“Your Local Guide to Fall Events Around [CITY]”
“Is Now a Good Time to Buy? A Data-Backed Breakdown”
“The Hidden Costs of Waiting to Sell Your Home”
“Smart Home Technology That Today’s Buyers Love”
“Top 3 Myths About Today’s Housing Market—Debunked”
“How to Boost Your Home Value Before Spring Listing Season”
“What Every Seller Should Know About Pricing in a Shifting Market”
“Why Homes Sit Longer on the Market—and What to Do About It”
Any of these can be generated in minutes using ChatGPT, Gemini, or Perplexity.
Want the AI Newsletter Template Rick Mentions?
Scroll down — it’s included at the bottom of this package.
Consistent newsletters build trust.
Trust builds relationships.
Relationships build referrals.
AI simply makes the consistent part easier than it’s ever been.
If you want more AI tools, prompts, and step-by-step training, subscribe to The Intelligent Agent & AI newsletter — our biweekly eblast for helping agents leverage technology to grow faster and stay connected to their communities.
