Discover how AI-powered lead generation and chatbots can revolutionize your real estate business. Learn to automate lead capture, nurture prospects, and book more appointments effortlessly.
In today’s fast-paced real estate market, one thing is crystal clear: speed to lead wins deals. If you don’t respond to a new lead quickly, they’ll move on to the next agent — often within minutes. Traditionally, many of us have tried solving this with in-house ISAs or virtual assistants (VAs).
While these are helpful tools, they come with very real limitations — and that’s where AI-powered lead generation for real estate is stepping in to change the game.
Let’s break it down.
VIDEO: AI-Powered Lead Generation: Why It Matters Now More Than Ever
The Problem with Traditional Lead Conversion Methods
In-House ISAs: These team members are great — but they’re human. They can only answer so many calls or emails at once, and they need time off.
Virtual Assistants (VAs): Many agents turn to VAs for lead follow-up, but they often run into cultural or language barriers, or they lack deep understanding of the local community.
Both methods help — but neither solve the bigger problem of instant, scalable, 24/7 communication.
Enter AI Chatbots
AI-powered chatbots can engage your leads 365 days a year, 24 hours a day, in multiple languages (Spanish, English, French, and more). And they don’t sleep, take breaks, or get overwhelmed. They provide:
Immediate responses to leads via text, email, and even voice
Personalized interactions that feel human, not robotic
Customizable tone and messaging that matches your brand
Scalability — whether you have 10 leads or 10,000
These chatbots don’t take a lead from contact to close — but they do the essential work of warming up the conversation so that when you step in, that lead is already engaged.
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Agent AI Advantage
ICT Online CourseAgent AI Advantage
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
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Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
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Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
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Effective strategies for networking, negotiating, and publishing ebooks using AI
Hands-on mastery
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Welcome to Agent AI Advantage- Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
- WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
- 5 ChatGPT Prompts Every Agent Must Use
- Plain text: 5 ChatGPT Prompts Every Agent Must Use
- VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
- WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
- SOI by Brian Icenhower
- Behavior by Brian Icenhower
- VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
- WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- SEO Blogging with AI and ChatGPT
- Create Videos with AI for Realtors
- Adding Value with ChatGPT for Realtors
- VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
- WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
- VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
- WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
- VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
- WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
- VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
- WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
- VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
- WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Rick’s Market Update
About this course
- $750.00
- 33 lessons; 3 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Rick Fuller.Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
AI Chatbots in Action: Use Cases for Real Estate Teams
A late-night lead sends a message at 2:00 AM — the chatbot replies instantly with property info and offers to schedule a tour.
A Spanish-speaking client inquires on your website — the chatbot responds conversationally in their language.
A prospect asks about pre-qualification — the bot provides a link to your preferred lender and captures contact details.
Every one of these scenarios increases your chance of converting that lead — without lifting a finger in the moment.
The Top Teams Are Already Using This
The industry is shifting. Top-producing teams aren’t waiting. They’re adopting some form of AI chatbot or AI-powered messaging to:
Improve response time
Boost lead conversion rates
Free up their agents to focus on closing deals
Stay competitive as client expectations shift
Developing leaders within your organization is critical for scalability. A thriving real estate business, whether it’s a team, brokerage, or national brand, needs multiple strong leaders to sustain and grow.
Brian Icenhower
Take the Next Step
If you’re not using AI-powered lead generation for real estate yet, now is the time. We’ve created a free downloadable guide to help you get started embedding chatbots into your business.
Want to go deeper? Check out our Agent AI Advantage course, where we walk you through ChatGPT, Google Gemini, Perplexity, and more — all tailored specifically for real estate professionals.
📥 Download Your Free Chatbot Resource Guide: here
🎓 Explore the Agent AI Advantage Course: here
Stay ahead. Stay engaged. Use AI to do more — with less.
