Discover why Facebook ads are still the cheapest and most powerful way to generate real estate leads in 2025. Learn how targeted ads help agents reach thousands of potential clients for just cents per click.
When it comes to marketing in real estate, one truth hasn’t changed: your clients are spending massive amounts of time online. In fact, did you know the average person spends 33 minutes a day on Facebook? That adds up to 16 hours every single month. For real estate agents, this isn’t just trivia—it’s a massive opportunity.
The reality is simple: your potential clients are scrolling right now. They’re engaging with posts, liking photos, and clicking ads. The question is: are they seeing you, or are they seeing your competition?
As a real estate coach who specializes in helping agents grow with social media, I can tell you with certainty that Facebook ads for real estate are still one of the cheapest, fastest, and most effective ways to generate leads in 2025.
In this article, I’ll break down why Facebook ads should be part of your core strategy, how they stack up against other marketing methods, and practical ways you can get started today.
VIDEO: Facebook Ads for Realtors: The Cheapest, Fastest Way to Generate Leads in 2025
Why Facebook Ads Still Work for Real Estate Agents
Many agents ask me: “Nick, do Facebook ads still work in 2025?” My answer is always a resounding yes—but with the caveat that you need to use them strategically.
Here’s why they remain so powerful:
Unmatched Audience Size
Facebook still has over 3 billion active users worldwide.
In the U.S. alone, more than 70% of adults are active every single month.
That’s a massive pool of buyers and sellers scrolling daily.
Advanced Targeting Options
Unlike a billboard or postcard that gets seen by anyone and everyone, Facebook ads let you target with precision. You can filter by:📍 Location – down to the neighborhood or zip code.
👥 Demographics – age, family size, income levels.
💍 Life events – such as recently engaged, just married, having a baby, or moving soon.
🎯 Interests – from home renovation and DIY to mortgage calculators and design shows.
This means your ad spend is going toward people who are most likely to need your services, not wasted on the masses.
Cost-Effectiveness
Here’s the stat that blows agents away: Facebook ads typically cost $0.20 to $2 per click. Compare that with Google ads, which often run $5 to $10 per click or more. That’s 5–10 times the cost.When you’re trying to stretch your marketing budget, the math makes Facebook the clear winner.
Facebook Ads vs. Traditional Real Estate Marketing
Real estate has always been an industry that leans on visibility. Yard signs, postcards, and open houses have their place—but they’re limited.
Yard Signs: Great for local awareness, but they only reach people who physically drive by.
Postcards: Tangible, but easy to toss in the trash. Plus, they cost much more to print and mail.
Word of Mouth: Always valuable, but unpredictable and unscalable.
Now contrast that with Facebook ads:
Instant reach to hundreds or even thousands of people in your area.
Precise targeting ensures you aren’t wasting money.
Digital tracking shows you exactly what’s working.
The truth is, Facebook ads can give you the same community exposure as traditional methods—but faster, cheaper, and more measurable.
The Lead Generation Advantage
The number one reason to invest in Facebook ads for real estate is simple: lead generation.
Imagine this scenario:
You launch a listing ad showcasing a new property in your market.
You target homeowners in the area who have shown interest in “moving soon.”
For just a few dollars a day, your ad appears in their feed multiple times.
Instead of passively waiting for someone to stumble across your website or yard sign, you’re actively putting your brand in front of the right people. Over time, this repetition builds trust, familiarity, and name recognition—essential for converting online leads into clients.
The data doesn’t lie. Facebook ads for real estate are the cheapest, fastest, and most effective way to generate leads today. Your potential clients are scrolling right now. The only question is: are they seeing you—or your competition?
ICT Coach Nick Baldwin
Common Misconceptions About Facebook Ads
Despite all the benefits, I hear a lot of agents say things like:
“Facebook ads are dead.”
“They don’t work anymore.”
“I tried once, and it didn’t get me results.”
Here’s the truth: Facebook ads still work, but only when you use them correctly. Most agents fail because they:
Don’t define their audience properly.
Run generic ads with little value.
Don’t track or optimize results.
Like anything in real estate, success comes from consistency and strategy. If you treat Facebook ads like a one-and-done postcard, you won’t see results. But if you run them consistently, test your creative, and use targeting wisely, the payoff is huge.
How Realtors Can Use Facebook Ads in 2025
Let’s talk about some practical ways you can use Facebook ads this year:
Listing Ads
Showcase your newest properties. Use high-quality photos or video tours, and target local buyers.Brand Awareness Campaigns
Run ads featuring you, your story, or client testimonials to keep your face in front of your community.Lead Capture Campaigns
Offer a free guide, market report, or home valuation tool in exchange for an email address. This is where you start building your pipeline.Event Promotions
Hosting an open house? Run a short ad campaign targeting nearby zip codes.Retargeting Ads
Ever notice how you look at a product online, and then you see it everywhere? You can do the same with real estate. Retarget people who visited your site or engaged with your content.
Why 2025 Is the Year to Double Down
The digital ad space changes quickly, but Facebook continues to dominate. With newer platforms like TikTok grabbing attention, some agents are tempted to jump ship. But here’s the thing:
TikTok is trendy, but its audience skews younger and less established.
Instagram has great engagement, but Facebook still drives the most traffic for real estate ads.
Google Ads work, but they’re costly.
That’s why 2025 is the year to double down on Facebook ads for real estate. As long as people are scrolling—and they are, 16 hours a month—you need to be visible where the eyeballs are.
Final Thought
At the end of the day, marketing is about one thing: being seen by the right people at the right time. And in 2025, no platform gives real estate agents a better return on investment than Facebook ads.
So the next time you think about putting out a yard sign or sending another stack of postcards, ask yourself: how many people will actually see it? Now compare that to running an ad that shows up directly in the feeds of hundreds or thousands of people who are likely to move.
The data doesn’t lie. Facebook ads for real estate are the cheapest, fastest, and most effective way to generate leads today. Your potential clients are scrolling right now. The only question is: are they seeing you—or your competition?
