Discover why Facebook ads are still the cheapest and most powerful way to generate real estate leads in 2025. Learn how targeted ads help agents reach thousands of potential clients for just cents per click.
When it comes to marketing in real estate, one truth hasn’t changed: your clients are spending massive amounts of time online. In fact, did you know the average person spends 33 minutes a day on Facebook? That adds up to 16 hours every single month. For real estate agents, this isn’t just trivia—it’s a massive opportunity.
The reality is simple: your potential clients are scrolling right now. They’re engaging with posts, liking photos, and clicking ads. The question is: are they seeing you, or are they seeing your competition?
As a real estate coach who specializes in helping agents grow with social media, I can tell you with certainty that Facebook ads for real estate are still one of the cheapest, fastest, and most effective ways to generate leads in 2025.
In this article, I’ll break down why Facebook ads should be part of your core strategy, how they stack up against other marketing methods, and practical ways you can get started today.
VIDEO: Facebook Ads for Realtors: The Cheapest, Fastest Way to Generate Leads in 2025
Why Facebook Ads Still Work for Real Estate Agents
Many agents ask me: “Nick, do Facebook ads still work in 2025?” My answer is always a resounding yes—but with the caveat that you need to use them strategically.
Here’s why they remain so powerful:
Unmatched Audience Size
Facebook still has over 3 billion active users worldwide.
In the U.S. alone, more than 70% of adults are active every single month.
That’s a massive pool of buyers and sellers scrolling daily.
Advanced Targeting Options
Unlike a billboard or postcard that gets seen by anyone and everyone, Facebook ads let you target with precision. You can filter by:📍 Location – down to the neighborhood or zip code.
👥 Demographics – age, family size, income levels.
💍 Life events – such as recently engaged, just married, having a baby, or moving soon.
🎯 Interests – from home renovation and DIY to mortgage calculators and design shows.
This means your ad spend is going toward people who are most likely to need your services, not wasted on the masses.
Cost-Effectiveness
Here’s the stat that blows agents away: Facebook ads typically cost $0.20 to $2 per click. Compare that with Google ads, which often run $5 to $10 per click or more. That’s 5–10 times the cost.When you’re trying to stretch your marketing budget, the math makes Facebook the clear winner.
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Digital Domination Social Media Coaching Program
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 8-week-long specialized role coaching program
- Dates TBA upon registration
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Nick Baldwin.Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market. With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table. Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions. The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed. Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads. Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are. For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content. For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively. Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately. Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Facebook Ads vs. Traditional Real Estate Marketing
Real estate has always been an industry that leans on visibility. Yard signs, postcards, and open houses have their place—but they’re limited.
Yard Signs: Great for local awareness, but they only reach people who physically drive by.
Postcards: Tangible, but easy to toss in the trash. Plus, they cost much more to print and mail.
Word of Mouth: Always valuable, but unpredictable and unscalable.
Now contrast that with Facebook ads:
Instant reach to hundreds or even thousands of people in your area.
Precise targeting ensures you aren’t wasting money.
Digital tracking shows you exactly what’s working.
The truth is, Facebook ads can give you the same community exposure as traditional methods—but faster, cheaper, and more measurable.
The Lead Generation Advantage
The number one reason to invest in Facebook ads for real estate is simple: lead generation.
Imagine this scenario:
You launch a listing ad showcasing a new property in your market.
You target homeowners in the area who have shown interest in “moving soon.”
For just a few dollars a day, your ad appears in their feed multiple times.
Instead of passively waiting for someone to stumble across your website or yard sign, you’re actively putting your brand in front of the right people. Over time, this repetition builds trust, familiarity, and name recognition—essential for converting online leads into clients.
The data doesn’t lie. Facebook ads for real estate are the cheapest, fastest, and most effective way to generate leads today. Your potential clients are scrolling right now. The only question is: are they seeing you—or your competition?
ICT Coach Nick Baldwin
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Common Misconceptions About Facebook Ads
Despite all the benefits, I hear a lot of agents say things like:
“Facebook ads are dead.”
“They don’t work anymore.”
“I tried once, and it didn’t get me results.”
Here’s the truth: Facebook ads still work, but only when you use them correctly. Most agents fail because they:
Don’t define their audience properly.
Run generic ads with little value.
Don’t track or optimize results.
Like anything in real estate, success comes from consistency and strategy. If you treat Facebook ads like a one-and-done postcard, you won’t see results. But if you run them consistently, test your creative, and use targeting wisely, the payoff is huge.
How Realtors Can Use Facebook Ads in 2025
Let’s talk about some practical ways you can use Facebook ads this year:
Listing Ads
Showcase your newest properties. Use high-quality photos or video tours, and target local buyers.Brand Awareness Campaigns
Run ads featuring you, your story, or client testimonials to keep your face in front of your community.Lead Capture Campaigns
Offer a free guide, market report, or home valuation tool in exchange for an email address. This is where you start building your pipeline.Event Promotions
Hosting an open house? Run a short ad campaign targeting nearby zip codes.Retargeting Ads
Ever notice how you look at a product online, and then you see it everywhere? You can do the same with real estate. Retarget people who visited your site or engaged with your content.
Why 2025 Is the Year to Double Down
The digital ad space changes quickly, but Facebook continues to dominate. With newer platforms like TikTok grabbing attention, some agents are tempted to jump ship. But here’s the thing:
TikTok is trendy, but its audience skews younger and less established.
Instagram has great engagement, but Facebook still drives the most traffic for real estate ads.
Google Ads work, but they’re costly.
That’s why 2025 is the year to double down on Facebook ads for real estate. As long as people are scrolling—and they are, 16 hours a month—you need to be visible where the eyeballs are.
Final Thought
At the end of the day, marketing is about one thing: being seen by the right people at the right time. And in 2025, no platform gives real estate agents a better return on investment than Facebook ads.
So the next time you think about putting out a yard sign or sending another stack of postcards, ask yourself: how many people will actually see it? Now compare that to running an ad that shows up directly in the feeds of hundreds or thousands of people who are likely to move.
The data doesn’t lie. Facebook ads for real estate are the cheapest, fastest, and most effective way to generate leads today. Your potential clients are scrolling right now. The only question is: are they seeing you—or your competition?
