Learn how to write effective YouTube descriptions for real estate agents that boost views, improve SEO, and generate more qualified leads.
Let me be blunt: if your YouTube video descriptions sound like a robot wrote them, you’re leaving views, engagement, and leads on the table.
And it’s not your fault. Most real estate agents are told to focus on the visuals—great thumbnails, strong intros, and polished editing. But what often gets overlooked is the description. And the description is where YouTube’s algorithm—and your ideal client—decides if your video is worth watching.
So how do you write a description that actually works? Let’s break it down.
VIDEO: How Real Estate Agents Can Write Better YouTube Descriptions for More Views & Leads
Your YouTube Description = Your Elevator Pitch
Think of your video description like your 30-second elevator pitch. The first two lines? Absolutely critical. That’s what shows up before someone clicks “See more.” It’s your chance to hook them fast.
Instead of starting with your name or business tagline, lead with a headline-style hook:
“Tour this $900K Modern Farmhouse in Austin—Find Out Why It’s One of the Best Deals on the Market”
This isn’t clickbait—it’s clarity. It tells the viewer what to expect and why they should care.
Just Be Human
After you hook them in those first two lines, relax. Be conversational. You’re not writing an academic essay or stuffing it with awkward keywords. You’re talking to real people—buyers, sellers, and potential clients.
Tell them what’s in the video in plain English:
Are you showcasing a property?
Giving a market update?
Sharing staging tips or buyer advice?
Make it clear. And use natural language that includes helpful, searchable keywords like the location of the property, price, school district, or home style. These keywords help YouTube (and Google) understand your content and show it to the right audience.
Make the Next Step Obvious
If you’ve done your job right, the viewer is interested. Now make it easy for them to take action:
Drop in your contact info
Add links to related videos or your website
Include a CTA like:
“Subscribe for weekly market updates”
“Text me if you’re buying in the area”
“Visit my website for more listings”
And don’t forget: YouTube rewards engagement. Encouraging likes, comments, and shares also boosts your visibility.
Don’t Overthink It
Seriously. The best YouTube descriptions are simple, clear, and helpful. Imagine you’re explaining the video to a friend or client. That’s the tone you want.
Here’s a quick checklist for every video description you write:
✅ Strong hook in the first 2 lines
✅ Clear explanation of what’s in the video
✅ Use of natural keywords (location, price, topic)
✅ Links + contact info
✅ Clear call to action
The description is where YouTube’s algorithm—and your ideal client—decides if your video is worth watching.
ICT Coach Nick Baldwin
Want to Dominate Your Market Online?
If you’re serious about growing your real estate business through video and digital content, you need a system—and coaching that gets results.
That’s exactly what we offer in the Digital Domination specialized role coaching program.
Whether you’re brand new to YouTube or already producing content, this program will help you:
Build a strong brand across YouTube, Instagram, Facebook & more
Write compelling titles, thumbnails, and descriptions that rank
Create a weekly content strategy that drives warm leads to your inbox
Stop wasting time with videos that don’t perform. Learn how to attract your ideal clients online—and convert views into deals.
