Learn how to write effective YouTube descriptions for real estate agents that boost views, improve SEO, and generate more qualified leads.
Let me be blunt: if your YouTube video descriptions sound like a robot wrote them, you’re leaving views, engagement, and leads on the table.
And it’s not your fault. Most real estate agents are told to focus on the visuals—great thumbnails, strong intros, and polished editing. But what often gets overlooked is the description. And the description is where YouTube’s algorithm—and your ideal client—decides if your video is worth watching.
So how do you write a description that actually works? Let’s break it down.
VIDEO: How Real Estate Agents Can Write Better YouTube Descriptions for More Views & Leads
Your YouTube Description = Your Elevator Pitch
Think of your video description like your 30-second elevator pitch. The first two lines? Absolutely critical. That’s what shows up before someone clicks “See more.” It’s your chance to hook them fast.
Instead of starting with your name or business tagline, lead with a headline-style hook:
“Tour this $900K Modern Farmhouse in Austin—Find Out Why It’s One of the Best Deals on the Market”
This isn’t clickbait—it’s clarity. It tells the viewer what to expect and why they should care.
Just Be Human
After you hook them in those first two lines, relax. Be conversational. You’re not writing an academic essay or stuffing it with awkward keywords. You’re talking to real people—buyers, sellers, and potential clients.
Tell them what’s in the video in plain English:
Are you showcasing a property?
Giving a market update?
Sharing staging tips or buyer advice?
Make it clear. And use natural language that includes helpful, searchable keywords like the location of the property, price, school district, or home style. These keywords help YouTube (and Google) understand your content and show it to the right audience.
Make the Next Step Obvious
If you’ve done your job right, the viewer is interested. Now make it easy for them to take action:
Drop in your contact info
Add links to related videos or your website
Include a CTA like:
“Subscribe for weekly market updates”
“Text me if you’re buying in the area”
“Visit my website for more listings”
And don’t forget: YouTube rewards engagement. Encouraging likes, comments, and shares also boosts your visibility.
Don’t Overthink It
Seriously. The best YouTube descriptions are simple, clear, and helpful. Imagine you’re explaining the video to a friend or client. That’s the tone you want.
Here’s a quick checklist for every video description you write:
✅ Strong hook in the first 2 lines
✅ Clear explanation of what’s in the video
✅ Use of natural keywords (location, price, topic)
✅ Links + contact info
✅ Clear call to action
The description is where YouTube’s algorithm—and your ideal client—decides if your video is worth watching.
ICT Coach Nick Baldwin
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Social Media & Digital Marketing: Online Masterclass for Agents
ICT Online CourseSocial Media & Digital Marketing
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Grow Your Online Brand
Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.
Create Content That Converts
Use proven posting strategies to turn engagement into real business opportunities.
Master Digital Marketing
Learn how to run ads, track results, and expand your reach with confidence.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Transform your social media into a lead-generation machine.
Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Want to Dominate Your Market Online?
If you’re serious about growing your real estate business through video and digital content, you need a system—and coaching that gets results.
That’s exactly what we offer in the Digital Domination specialized role coaching program.
Whether you’re brand new to YouTube or already producing content, this program will help you:
Build a strong brand across YouTube, Instagram, Facebook & more
Write compelling titles, thumbnails, and descriptions that rank
Create a weekly content strategy that drives warm leads to your inbox
Stop wasting time with videos that don’t perform. Learn how to attract your ideal clients online—and convert views into deals.
