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How to run Facebook ads for real estate agents – Learn how top producing real estate agents run ads on Facebook to reach people in a specific area and collect buyer and seller information for retargeting and lead conversion.

Let’s talk about Facebook Ads for real estate agents. Today, we are going to walk you through how to create a simple Facebook Ad for your real estate business. In the video below, Icenhower Coaching and Consulting head coach Brad Baldwin walks us through step by step.

VIDEO: How to Run Facebook Ads for Real Estate Agents

Who are you targeting?

There are two types of Facebook ads for real estate agents. First, you can target a specific zip code or geographic area for buyers and sellers. Second, you can target a farm area with a specific list of people to target. For a video guide from start to finish on how to create a Facebook ad, watch the video in this blog (above). Below, we will outline each step that you can follow as you begin to create your own Facebook ads!

Create your Facebook ad

  1. Go to your Facebook Business Page
  2. Click the blue Promote button in the left menu
  3. Choose “Get More Leads” from the pop-up
  4. Enter your website
  5. Create a form
    1. Customize the text
    2. Choose whether you want to include your email and / or phone number
    3. “Show more options” will allow you to ask the person filling out the form some questions
  6. Add a description
  7. Save form

Now, we have our form all ready. Now, you can customize a few things. You can choose a different photo to appear in your ad, like one of your listings. This is also where you will add the actual text that will appear in your ad! You edit the Headline, too, to be eye-catching. You’ll see an option for “Special Ad”, and here you will choose “Housing.”

Facebook ads for real estate agents

Create your audience and set your ad to start

Now that you’ve created your ad, you need to create your audience. Scroll to the “Audience” section of your ad window. You can drop a pin on the map and that will provide you with a radius, or you can manually enter the location yourself. Now you can refine your audience even more in this section by choosing different “interests” to target.

Finally, you’ll set the number of days you want your ad to run. You set your budget here, too. Hit “Promote” and your ad will be launched!

Next steps for Facebook ads for real estate agents

If you loved this and want to learn more tips and tricks, check out our Facebook Retargeting Ads for Real Estate agents course.

Stay up to date on what's happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market and the Coronavirus crisis.
Stay up to date on what’s happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market.

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