$299
Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
We get specific and walk you through the entire process. You'll learn:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.
Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.
Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.
Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.
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Learn how to strategically grow your real estate business through mergers, acquisitions, and partnerships.
Understand the key financial and operational factors that make a merger or acquisition successful
Learn how to identify, evaluate, and negotiate opportunities for business expansion
Gain insight into due diligence, valuation, and deal structure strategies
Discover how to integrate new teams, agents, and systems seamlessly post-acquisition
Explore legal, cultural, and leadership considerations for scaling responsibly
Includes checklists, financial models, and integration templates for real-world application
Learn how to identify and evaluate opportunities that align with your growth goals.
Master the financial and operational aspects of mergers and acquisitions.
Build systems that ensure smooth transitions and sustained profitability after the deal.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
VIDEO: Recruiting
AUDIO: Recruiting
Workbook: Recruiting
Instructor’s Manual: Recruiting
Presentation Outline: Recruiting
Presentation PDF: Recruiting
Presentation Slides: Recruiting
Discovery Questionaire
VIDEO: Due Diligence
AUDIO: Due Diligence
Workbook: Due Diligence
Instructor’s Manual: Due Diligence
Presentation Outline: Due Diligence
Presentation PDF: Due Diligence
Presentation Slides: Due Diligence
Company Comparison Matrix
Owner Information Request
NDA Sample Agreement
VIDEO: The Pro Forma
AUDIO: The Pro Forma
Workbook: The Pro Forma
Instructor’s Manual: The Pro Forma
Presentation Outline: The Pro Forma
Presentation PDF: The Pro Forma
Presentation Slides: The Pro Forma
Earnout Formulas
Example Pro Forma
VIDEO: Valuation
AUDIO: Valuation
Workbook: Valuation
Instructor’s Manual: Valuation
Presentation Outline: Valuation
Presentation PDF: Valuation
Presentation Slides: Valuation
EBITDA Approach Example
EBITDA Approach Worksheet
VIDEO: The LOI – Putting the Deal Together
AUDIO: The LOI – Putting the Deal Together
Workbook: The LOI – Putting the Deal Together
Instructor’s Manual: The LOI – Putting the Deal Together
Presentation Outline: The LOI – Putting the Deal Together
Presentation PDF: The LOI – Putting the Deal Together
Presentation Slides: The LOI – Putting the Deal Together
Sample Letter of Intent
VIDEO: Planning the Purchase & Transition
AUDIO: Planning the Purchase & Transition
Instructor’s Manual: Planning the Purchase & Transition
Workbook: Planning the Purchase & Transition
Presentation Outline: Planning the Purchase & Transition
Presentation PDF: Planning the Purchase & Transition
Presentation Slides: Planning the Purchase & Transition
Sample Pre-Closing Checklist
Sample Purchase Agreement
VIDEO: Closing the Transaction & Beyond
AUDIO: Closing the Transaction & Beyond
Workbook: Closing the Transaction & Beyond
Instructor’s Manual: Closing the Transaction & Beyond
Presentation Outline: Closing the Transaction & Beyond
Presentation PDF: Closing the Transaction & Beyond
Presentation Slides: Closing the Transaction & Beyond
Sample Launch Day Agenda
Launch Day Checklist
Sample Press Release
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
In this course, we’re going to break down the process of acquiring or merging with real estate businesses. It might seem daunting at first, but by the end, you’ll see just how achievable it is—even for those who never thought they could do it.
Let’s start with one simple truth: mergers and acquisitions are easier than you think. Most people assume M&A is reserved for massive corporations or elite businesspeople with deep pockets. That’s simply not true.
If there’s one thing I want you to take away from this course, it’s this: with the right approach, you can successfully grow your real estate business through M&A without a massive cash outlay.
Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.
Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.
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Turn online leads into loyal clients with proven systems, scripts, and follow-up strategies that drive results.
Learn how to respond quickly and effectively to internet leads from all major platforms
Master phone, text, and email scripts designed to increase engagement and appointment rates
Build automated follow-up plans that nurture leads over time
Discover how to qualify, prioritize, and convert leads through consistent communication
Gain insight into response time metrics, lead routing, and accountability systems
Includes downloadable scripts, follow-up templates, and lead tracking tools
Use proven systems and scripts to turn more online leads into real appointments.
Implement automated follow-up plans that keep you top of mind with prospects.
Maximize your lead generation investment with higher conversion rates and better tracking.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.
In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.
Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.
Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.
https://www.youtube.com/watch?v=GuKN69orFwk
Enroll in Online Lead Conversion: Converting Real Estate Internet Leads to master response strategies, follow-up systems, and scripts that help agents close more deals from online platforms. Build confidence, consistency, and measurable results.
Start converting more leads today.
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Stay informed and confident with the latest real estate market insights for Fall & Winter 2025/2026.
Access the newest market slides, charts, and talking points from Brian Icenhower
Learn how to explain market trends to clients with clarity and confidence
Get ready-to-use scripts and dialogue for listing appointments and buyer consultations
Understand what’s driving shifts in prices, inventory, and sales volume right now
Receive downloadable presentation materials and workbooks for your team or brokerage
Stay ahead of your market by knowing what’s next for agents and leaders in 2026
Use expert analysis to interpret the latest data and guide your clients with confidence.
Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.
Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.
Start now and stay ahead of every shift in the market.
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Learn the complete system to flip houses profitably and consistently.
Step-by-step process from finding deals to selling the finished property
How to analyze properties, estimate repairs, and calculate ROI
Proven systems for managing contractors and renovation timelines
Financing strategies to fund flips with minimal risk
Marketing techniques to sell flips quickly and maximize profits
Downloadable property analysis forms, budgets, and project checklists
Learn how to spot profitable properties and avoid costly mistakes.
Use systems to manage contractors, budgets, and timelines efficiently.
Apply proven financing and marketing strategies to flip houses with consistency.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.
This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started.
We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
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Turn FSBOs into listings with proven prospecting strategies.
Step-by-step system for approaching For Sale By Owners with confidence
Scripts and dialogues that overcome resistance and build trust
How to show value and win listings from sellers trying to go solo
Follow-up systems to stay top of mind until sellers are ready
Strategies to convert FSBOs into long-term clients and referrals
Downloadable scripts, call sheets, and follow-up templates
Learn how to provide value and convert DIY sellers into loyal clients.
Confidently handle objections and earn trust with ready-to-use dialogues.
Build relationships that lead to listings, referrals, and repeat clients.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICC online course, you will receive an official designation of "Certified FSBO Consultant" or CFC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Packed with scripts, tips, and systemized processes developed by working with the nation’s Top Producing agents, this course will help you master FSBO listing conversions.
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Transform your open houses into powerful lead-generation events that fill your pipeline with qualified buyers and sellers.
Learn how to plan, promote, and host open houses that attract serious prospects
Discover follow-up systems to convert visitors into clients after the event
Get scripts and dialogues to engage guests and capture contact information
Build marketing materials and social media campaigns that maximize traffic
Implement systems for sign-in tracking, neighbor outreach, and post-event communication
Includes downloadable checklists, templates, and open house marketing tools
Market your open houses like a pro with proven promotional strategies that drive foot traffic.
Use powerful scripts and follow-up systems to turn visitors into active buyers and sellers.
Generate leads from the neighborhood, online exposure, and your open house database.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?
Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.
In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?
Enroll in Open Houses (ICT) to learn the systems, scripts, and marketing strategies top agents use to host high-impact open houses that create real business opportunities. Build relationships, grow your database, and close more deals.
Start mastering the open house system today.
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Turn expired listings into fresh opportunities and new clients.
Step-by-step system to prospect expired and withdrawn listings
Scripts and dialogues that win appointments with frustrated sellers
How to handle objections and rebuild seller confidence
Strategies to differentiate yourself from past agents and stand out
Follow-up systems that keep you top of mind until sellers are ready
Downloadable scripts, tracking sheets, and prospecting templates
Learn proven techniques to re-engage sellers who are ready for a new approach.
Gain confidence with scripts that overcome objections and build trust.
Use systems and strategies that set you apart and win more listings.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICT online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.
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