$299
Lead your brokerage with confidence, clarity, and proven systems.
Training on leadership strategies for brokers and owners
How to recruit, retain, and develop top-producing agents
Systems to create accountability and drive team performance
Financial models to increase profitability at the brokerage level
Culture-building techniques that inspire and engage agents
Downloadable tools, dashboards, and recruiting resources
Learn how to set vision, create culture, and guide your brokerage to long-term growth.
Implement systems that hold agents accountable and drive consistent results.
Attract high-performing agents and keep them engaged with proven leadership strategies.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Welcome to Broker Leadership!
Video: Viral Goals are SMART
Workbook: Module 2 – Viral Goals are SMART
SMART Goals Graphic
Module 2 Action Steps
Video: Viral Goals Spread to the Team
Workbook: Module 3 – Viral Goals Spread to the Team
Small Team Organizational Structure (fillable)
Midsize Team Organizational Structure – Traditional (fillable)
Midsize Team Organizational Structure – Hybrid (fillable)
Large Team Organizational Structure – Traditional (fillable)
Large Team Organizational Structure – Hybrid (fillable)
Module 3 Action Steps
Video: Agent Onboarding Calendar
Workbook: Module 4 – Agent Onboarding Calendar
Team Onboarding Calendar Weeks 1-8
Module 4 Action Steps
Workbook: Module 5 – Recruiting Needs Analysis Appointment
Video: Recruiting Needs Analysis Appointment
Needs Analysis Steps Graphic
Module 5 Action Steps
Video: First Quarter Checklist
Workbook: Module 7 – First Quarter Checklist
First Quarter Checklist for Teams
Module 7 Action Steps
Video: Office Training Calendar
Workbook: Module 8 – Office Training Calendar
Real Estate Office Brokerage Training Calendar
Module 8 Action Steps
Video: Focus on Activities to Grow
Workbook: Module 9 – Focus on Activities to Grow
Module 9 Action Steps
Video: Cultivate Personal Responsibility
Workbook: Module 10 – Cultivate Personal Responsibility
Workbook: Module 11 – Public Accountability
Video: Public Accountability
Module 11 Action Steps
Video: The Essential Tool for Coaching Productivity
Workbook: Module 12 – The Essential Tool for Coaching Agent Productivity
ICC Business Tracker
Module 12 Action Steps
Video: How to Motivate Agents
Workbook: Module 13 – How to Motivate Agents
Module 13 Action Steps
Video: Create a ‘Production-Centric’ Environment
Workbook: Module 14 – Create a Production-Centric Environment
Realtor Group Call Session – The Complete Guide
Module 14 Action Steps
Video: Tracking Activities
Workbook: Module 15 – Tracking Activities
Leadership Dashboard
Module 15 Action Steps
Video: The Recruiting & Retention Mindset
Workbook: Module 17 – The Recruiting & Retention Mindset
Module 17 Action Steps
Workbook: Module 18 – Create a Growth-Oriented Business
Video: Create a Growth-Oriented Business
Team Onboarding Calendar Weeks 1-8
Module 18 Action Steps
Video: The Broker-Manager Business Plan
Workbook: Module 19 – The Broker-Manager Business Plan
1-3-5 Single Page Business Plan Broker Owner – sample
1-3-5 Single Page Business Plan Broker Owner – fillable
Module 19 Action Steps
Video: The Future of Teams & Brokerages
Workbook: Module 20 – The Future of Teams & Brokerages
Module 20 Action Steps
Video: Start Your Own Licensing School
Workbook: Module 21 – Start Your Own Licensing School
In this ICT online course, you will receive an official designation of "Certified Brokerage Manager" or CBM upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian ​Icenhower.
I designed Broker Leadership to help broker owners and team leaders on a growth path that helps their entire organization succeed.
I'm so excited to introduce this course to you. It's a high-powered course, whether you're running a real estate brokerage or real estate team ... any real estate organization or company, really. Typically, you have a leadership team (or you'd like to have one) and you have agents within your organization as well.
You will learn about business planning and goal setting for your own leadership team, and also strategies and tactics for helping your agents with business planning and goal setting.
Onboarding systems, orientation systems for new agents and staff members, and training systems for your team are all a huge part of this Broker Leadership course.
You'll also learn recruiting and growth stratgies. We have systems and tools for you to use to ensure your company grows the way you want it to with the type of agents in place so that you're succeeding on a high level.
Together, we will create a production-centric culture in your office, without all the drama and negative mindsets that so often infiltrate organizations in our industry.
In this course you'll have access to ICC's award-winning coaching and training systems, structures and tools to help you implement them, as well as workbooks and  tools for in-person training at your office.
Learn how to scale your organization and diversify your business so you can always increase your income along with addingmore personal time for you and your leadership team.Â
This is one of our most robust, lengthy courses to date, by far the most detailed and thorough course for real estate leaders that has ever been created.
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Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
Effective strategies for networking, negotiating, and publishing ebooks using AI
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Blog posts, ads, videos, listing descriptions, and social media
For networking, negotiating, and publishing ebooks using AI
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
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Master the art of negotiation to close more deals, win more listings, and create win-win outcomes for your clients.
Learn proven negotiation frameworks used by top-producing agents and team leaders
Discover how to communicate value and protect your client’s interests with confidence
Overcome objections and navigate difficult conversations with buyers, sellers, and agents
Understand the psychology of persuasion and how to influence outcomes ethically
Gain scripts, strategies, and real-world examples to apply immediately in your business
Includes role-play exercises, dialogue sheets, and client-facing communication templates
Learn the proven strategies and dialogue that help Realtors secure better results for their clients.
Master communication and persuasion techniques that close more transactions with confidence.
Create win-win outcomes that strengthen trust and generate repeat and referral business.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of "Certified Negotiation Specialist" or CNS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian ​Icenhower.
Most agents have no rhyme or reason when it comes to their negotiations. You are not an "average agent", though, and you are here to propel yourself (and your business) forward by learning the proven scripts, strategies, and negotiation tactics that Top Producers use.
Now is the time to step up your game. This is a high-level course, and you won't find this kind of training anywhere else. I'll explain everything from start to finish, and by the end, you'll feel confident and walk away with tactics that you can use in your business every day. Time to win more negotiations!
Enroll in Negotiation Skills Training for Realtors to master the psychology, scripts, and systems that lead to better outcomes at the table. Learn how to handle objections, close deals, and protect your clients’ best interests in every transaction.
Start sharpening your negotiation skills today.
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Generate high-quality leads with Google Local Services Ads and beyond.
Step-by-step training to set up and run Google Local Services Ads (GLSA)
How to maximize visibility and generate exclusive, high-intent leads
Additional online lead sources every REALTOR® should leverage
Budgeting strategies to get the most out of your ad spend
How to track results and measure ROI with online lead systems
Downloadable ad templates, tracking sheets, and setup guides
Learn how to set up and run Google Local Services Ads that bring in ready-to-act leads.
Discover additional platforms and strategies to expand your lead flow.
Use tracking tools and budgeting models to get the best return on every dollar spent.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian ​Icenhower.
What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.
Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else?Â
You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.
Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!
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Turn every listing into a lead-generation machine.
Learn the step-by-step system of circle prospecting around active, pending, and sold listings
Scripts and dialogues that spark conversations and win appointments
How to identify hot neighborhoods and maximize call efficiency
Proven strategies to build name recognition and long-term SOI growth
Tracking tools to measure results and improve conversion
Downloadable call scripts, tracking sheets, and prospecting templates
Use active, pending, and sold listings to start conversations and uncover new opportunities.
Confidently handle prospecting calls with ready-to-use dialogues.
Create lasting neighborhood presence that feeds your pipeline for years to come.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian ​Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Circle prospecting is one way to generate new leads, and in this course you’ll learn how to become a circle prospecting master.
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Stay informed and confident with the latest real estate market insights for Fall & Winter 2025/2026.
Access the newest market slides, charts, and talking points from Brian Icenhower
Learn how to explain market trends to clients with clarity and confidence
Get ready-to-use scripts and dialogue for listing appointments and buyer consultations
Understand what’s driving shifts in prices, inventory, and sales volume right now
Receive downloadable presentation materials and workbooks for your team or brokerage
Stay ahead of your market by knowing what’s next for agents and leaders in 2026
Use expert analysis to interpret the latest data and guide your clients with confidence.
Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.
Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.
Start now and stay ahead of every shift in the market.
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Learn how to lead your real estate team or brokerage with confidence, clarity, and vision.
Discover proven leadership models used by top-performing real estate organizations
Learn how to inspire, motivate, and retain high-producing agents and staff
Develop effective communication and accountability strategies for your team
Understand how to set clear expectations and create a performance-driven culture
Gain tools to coach through conflict, manage change, and increase team morale
Includes leadership assessments, meeting templates, and actionable implementation tools
Develop a clear direction that aligns your people, systems, and goals.
Motivate your agents and staff with proven leadership and accountability models.
Create an environment where productivity, retention, and growth thrive.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Welcome to Leadership Strategies with Rick Fuller
Sign up for the Executive Leadership Round Table Group Coaching Program
Join us at the ICC Regional Summit
Schedule a Coaching Call
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
VIDEO: Leadership Training for Real Estate Team Wanting to Grow
WORKBOOK: Leadership Training for Real Estate Teams Wanting to Grow
VIDEO: Leading With Opportunities, Not Obstacles
WORKBOOK: Leading With Opportunities, Not Obstacles
VIDEO: Real Estate Agent Attraction Recruiting Strategies
WORKBOOK: Real Estate Agent Attraction Recruiting Strategies
VIDEO: Real Estate Leadership Coaching Strategies
WORKBOOK: Real Estate Leadership Coaching Strategies
VIDEO: Viral Team Goals and Activity Based Indicators
WORKBOOK: Viral Team Goals and Activity Based Indicators
VIDEO: Public Accountability and Personal Responsibility
WORKBOOK: Public Accountability and Personal Responsibility
VIDEO: The Power of Dashboards
WORKBOOK: The Power Of Dashboards
VIDEO: Replacing Yourself as a Real Estate Leader
WORKBOOK: Replacing Yourself as a Real Estate Leader
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick ​Fuller.
I am so excited about this course, Leadership Strategies.Â
This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people.
You cannot outgrow your personal development.Â
Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.
Enroll in Leadership Strategies to master the frameworks, communication skills, and accountability tools that drive growth and performance. Learn how to lead confidently, coach effectively, and build a culture that lasts.
Start your leadership transformation today.
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Transform your real estate business by thinking and operating like an entrepreneur.
Learn how to shift from sales-driven thinking to profit-driven decision-making
Discover new revenue streams and scalable business models used by top-performing agents and teams
Identify and eliminate wasteful expenses to boost your bottom line
Leverage people, systems, and technology to increase efficiency and create sustainable growth
Understand key financial metrics to track profitability and make data-informed business choices
Gain practical tools and templates to build a more profitable, self-sustaining real estate enterprise
Adopt an entrepreneurial mindset to make smarter, profit-focused decisions.
Streamline expenses and identify new income opportunities to grow your bottom line.
Leverage systems, people, and data to increase profitability without burnout.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Welcome to Increasing Profitability with Entrepreneurship with Rick Fuller
Sign up for the Executive Leadership Round Table Group Coaching Program
Join us at the ICC Regional Summit
Schedule a Coaching Call
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick ​Fuller.
Here's my prediction: one day, you and I will sell real estate for the benefit of being able to provide ancillary services, like mortgage, insurance, title, construction related services, and others.
This is about you and I not thinking about the real estate transaction. It's about you and I thinking about the transition from one home to the next, and all the services that go along with that. This is about you and I providing greater service to our clients. This is about you and I providing greater opportunities for the people that are around us. And, this is about you increasing your profitability as you grow.
You're going to learn a lot of information in this course. This is not content you're going to find in quick clips on YouTube, or listening to sound bites on social media. This is an in-depth discussion about how you can have the kind of partnerships with other vendors that is synergistic, so that you can achieve growth together.
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