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  Business Planning

  $299

  ICT Online Course

  Business Planning

  

  Turn your goals into a clear roadmap for real estate success.

  • Step-by-step guidance to create a customized business plan

  • Proven models for setting goals, tracking metrics, and driving growth

  • How to align daily activities with long-term objectives

  • Strategies to budget for lead generation, staffing, and operations

  • Tools to evaluate performance and adjust your plan throughout the year

  • Downloadable business plan templates, trackers, and worksheets

  Add to Cart

  Measure What Matters

  Use proven models to track metrics, budgets, and ROI for smarter decision-making.

  

  Design a Clear Plan

  Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.

  

  Stay on Track Year-Round

  Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Business Planning 2023 Webinar Replay Intro to Business Planning

  • Introduction and Course overview
  • ICC-Business-Planning-Guide

  Module 1: The Dashboard

  • The Dashboard
  • ICC Team Dashboard Template
  • ICC Production Tracker
  • ICC Business Tracker

  Module 2: The Organizational Structure

  • Video: The Organizational Structure Chart
  • Expansion Team Organizational Structure
  • Large Team Organizational Structure – Hybrid
  • Large Team Organizational Structure – Traditional
  • Midsize Team Organizational Structure – Hybrid
  • Midsize Team Organizational Structure – Traditional
  • Small Team Organizational Structure

  Module 3: The Budget

  • Video: Production Growth Budget Schedule
  • Real Estate Budget Schedule (example)
  • Real Estate Budget Schedule (fillable)
  • Sample Profit & Loss Statement

  Module 4: The Single Page 1-3-5 Business Plan

  • Video: 1-3-5 Single Page Business Plan
  • ICC-Business-Planning-Guide
  • 1-3-5 Word Doc Editable
  • Solo Agent Single Page 1-3-5 Business Plan – Sample
  • Solo Agent Single Page 1-3-5 Business Plan – Fillable
  • Team Single Page 1-3-5 Business Plan – Sample
  • Team Single Page 1-3-5 Business Plan – Fillable
  • Broker/Owner Single Page 1-3-5 Business Plan – Sample
  • Broker/Owner Single Page 1-3-5 Business Plan – Fillable

  Module 5: Going Virtual

  • Virtual Listing Presentation Templates
  • Virtual Real Estate Listings – How REALTORS Conduct Virtual Consultations
  • Promoting Virtual Broker Open Houses Using Social Media
  • Example of Successful Real Estate Marketing Video: The Future of Real Estate is Now
  • Example of a Real Estate Buyer Presentation: The Virtual Consultation Process
  • Virtual Showing Request Form

  Module 6: The Schedule & Conclusion

  • Video: The Schedule and Conclusion
  • Daily Schedule for Realtors
  • Personalized Schedule Fillable
  • Quarterly & Mid-Year Review Form

  BONUS Module: The 10-10-5 System and more help

  • Bonus Module Workbook: The 10-10-5 System
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images

  

  About this course

  • $299
  • 41 lessons
  • 2.5 hours of video content

  Add to Cart

  What Makes Our Business Plan Different?

  We get specific and walk you through the entire process. You'll learn:

  • How to build a single page business plan
  • How to define your “Number One Goal”
  • What 3 Strategies you need to Focus on to get to the One Goal
  • How to prioritize and implement
  • Steps for success for Solo Agents as well as Teams and Brokerages

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

  Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry. Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list. Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources. Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.

  

  Real estate business planning made easy.

  This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Broker Leadership

  $349

  ICT Online Course

  Broker Leadership

  

  Lead your brokerage with confidence, clarity, and proven systems.

  • Training on leadership strategies for brokers and owners

  • How to recruit, retain, and develop top-producing agents

  • Systems to create accountability and drive team performance

  • Financial models to increase profitability at the brokerage level

  • Culture-building techniques that inspire and engage agents

  • Downloadable tools, dashboards, and recruiting resources

  Add to Cart

  Develop Leadership Skills

  Learn how to set vision, create culture, and guide your brokerage to long-term growth.

  

  Build a Productive Environment

  Implement systems that hold agents accountable and drive consistent results.

  

  Recruit & Retain Top Talent

  Attract high-performing agents and keep them engaged with proven leadership strategies.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Get Started Here : Introduction

  • Join the Real Estate Agent Round Table Facebook Group
  • Welcome to Broker Leadership!

  Module 1: The 5 Components of a High-Producing Team

  • Module 2 Workbook: Understanding Job Roles
  • Video: Job Roles for Admin Staff
  • The Solution Triangle

  Module 2: Viral Goals are SMART

  • Video: Viral Goals are SMART
  • Workbook: Module 2 – Viral Goals are SMART
  • SMART Goals Graphic
  • Module 2 Action Steps

  Module 3: Viral Goals Spread to the Team

  • Video: Viral Goals Spread to the Team
  • Workbook: Module 3 – Viral Goals Spread to the Team
  • Small Team Organizational Structure (fillable)
  • Midsize Team Organizational Structure – Traditional (fillable)
  • Midsize Team Organizational Structure – Hybrid (fillable)
  • Large Team Organizational Structure – Traditional (fillable)
  • Large Team Organizational Structure – Hybrid (fillable)
  • Module 3 Action Steps

  Module 4: Agent Onboarding Calendar

  • Video: Agent Onboarding Calendar
  • Workbook: Module 4 – Agent Onboarding Calendar
  • Team Onboarding Calendar Weeks 1-8
  • Module 4 Action Steps

  Module 5: Recruiting Needs Analysis Appointment

  • Workbook: Module 5 – Recruiting Needs Analysis Appointment
  • Video: Recruiting Needs Analysis Appointment
  • Needs Analysis Steps Graphic
  • Module 5 Action Steps

  Module 6: Training a Recruiter

  • Video: Training a Recruiter
  • Workbook: Module 6 – Training a Recruiter

  Module 7: First Quarter Checklist

  • Video: First Quarter Checklist
  • Workbook: Module 7 – First Quarter Checklist
  • First Quarter Checklist for Teams
  • Module 7 Action Steps

  Module 8: Office Training Calendar

  • Video: Office Training Calendar
  • Workbook: Module 8 – Office Training Calendar
  • Real Estate Office Brokerage Training Calendar
  • Module 8 Action Steps

  Module 9: Focus on Activities to Grow

  • Video: Focus on Activities to Grow
  • Workbook: Module 9 – Focus on Activities to Grow
  • Module 9 Action Steps

  Module 10: Cultivate Personal Responsibility

  • Video: Cultivate Personal Responsibility
  • Workbook: Module 10 – Cultivate Personal Responsibility

  Module 11: Public Accountability

  • Workbook: Module 11 – Public Accountability
  • Video: Public Accountability
  • Module 11 Action Steps

  Module 12: The Essential Tool for Coaching Productivity

  • Video: The Essential Tool for Coaching Productivity
  • Workbook: Module 12 – The Essential Tool for Coaching Agent Productivity
  • ICC Business Tracker
  • Module 12 Action Steps

  Module 13: How to Motivate Agents

  • Video: How to Motivate Agents
  • Workbook: Module 13 – How to Motivate Agents
  • Module 13 Action Steps

  Module 14: Create a Production-Centric Environment

  • Video: Create a ‘Production-Centric’ Environment
  • Workbook: Module 14 – Create a Production-Centric Environment
  • Realtor Group Call Session – The Complete Guide
  • Module 14 Action Steps

  Module 15: Tracking Activities

  • Video: Tracking Activities
  • Workbook: Module 15 – Tracking Activities
  • Leadership Dashboard
  • Module 15 Action Steps

  Module 17: The Recruiting & Retention Mindset

  • Video: The Recruiting & Retention Mindset
  • Workbook: Module 17 – The Recruiting & Retention Mindset
  • Module 17 Action Steps

  Module 18: Create a Growth-Oriented Business

  • Workbook: Module 18 – Create a Growth-Oriented Business
  • Video: Create a Growth-Oriented Business
  • Team Onboarding Calendar Weeks 1-8
  • Module 18 Action Steps

  Module 19: The Broker-Manager Business Plan

  • Video: The Broker-Manager Business Plan
  • Workbook: Module 19 – The Broker-Manager Business Plan
  • 1-3-5 Single Page Business Plan Broker Owner – sample
  • 1-3-5 Single Page Business Plan Broker Owner – fillable
  • Module 19 Action Steps

  Module 20: The Future of Teams & Brokerages

  • Video: The Future of Teams & Brokerages
  • Workbook: Module 20 – The Future of Teams & Brokerages
  • Module 20 Action Steps

  Module 21: Start Your Own Licensing School

  • Video: Start Your Own Licensing School
  • Workbook: Module 21 – Start Your Own Licensing School

  

  About this course

  • $349
  • 77 lessons
  • 6.5 hours of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Brokerage Manager" or CBM upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower. I designed Broker Leadership to help broker owners and team leaders on a growth path that helps their entire organization succeed. I'm so excited to introduce this course to you. It's a high-powered course, whether you're running a real estate brokerage or real estate team ... any real estate organization or company, really. Typically, you have a leadership team (or you'd like to have one) and you have agents within your organization as well. You will learn about business planning and goal setting for your own leadership team, and also strategies and tactics for helping your agents with business planning and goal setting. Onboarding systems, orientation systems for new agents and staff members, and training systems for your team are all a huge part of this Broker Leadership course. You'll also learn recruiting and growth stratgies. We have systems and tools for you to use to ensure your company grows the way you want it to with the type of agents in place so that you're succeeding on a high level. Together, we will create a production-centric culture in your office, without all the drama and negative mindsets that so often infiltrate organizations in our industry. In this course you'll have access to ICC's award-winning coaching and training systems, structures and tools to help you implement them, as well as workbooks and  tools for in-person training at your office. Learn how to scale your organization and diversify your business so you can always increase your income along with addingmore personal time for you and your leadership team. This is one of our most robust, lengthy courses to date, by far the most detailed and thorough course for real estate leaders that has ever been created.

  Start leading like the top brokers do.

  Get the tools and strategies to recruit, retain, and lead your agents with confidence — start the course today. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Online Lead Conversion: Converting Real Estate Internet Leads (Icenhower Institute)

  $249

  ICT Online Course

  Online Lead Conversion

  

  Turn online leads into loyal clients with proven systems, scripts, and follow-up strategies that drive results.

  • Learn how to respond quickly and effectively to internet leads from all major platforms

  • Master phone, text, and email scripts designed to increase engagement and appointment rates

  • Build automated follow-up plans that nurture leads over time

  • Discover how to qualify, prioritize, and convert leads through consistent communication

  • Gain insight into response time metrics, lead routing, and accountability systems

  • Includes downloadable scripts, follow-up templates, and lead tracking tools

  Add to Cart

  Convert Faster

  Use proven systems and scripts to turn more online leads into real appointments.

  

  Stay Consistent

  Implement automated follow-up plans that keep you top of mind with prospects.

  

  Increase ROI

  Maximize your lead generation investment with higher conversion rates and better tracking.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Sourcing Online Leads & Setting Expectations

  • Sourcing Online Leads & Setting Expectations eBook
  • Video: Online Lead Sources
  • Module 1 Quiz

  Module 2: Making Initial Contact With Online Leads

  • Making Initial Contact With Online Leads eBook
  • Video: Making Initial Contact With Online Leads
  • Video: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle

  Module 3: Online Lead Follow-Up Plans

  • Online Lead Follow-Up Plans eBook
  • Video: Online Lead Follow-Up Plans
  • “I’ll Do You One Better” Script

  Module 4: Online Lead Nurturing Scripts

  • Online Lead Nurturing Scripts eBook
  • Video: Online Lead Nurturing Scripts

  Module 5: Tracking Online Lead Key Performance Indicators

  • Tracking Online Lead Key Performance Indicators eBook
  • Video: Tracking Online Lead Key Performance Indicators

  Module 6: Online Buyer Lead Conversion — Converting to Appointment

  • Online Buyer Lead Conversion — Converting to Appointment eBook
  • Video: Online Buyer Lead Conversion — Converting to Appointment

  Module 7: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

  • Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment eBook
  • Video: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

  Module 8: Online Seller Lead Conversion — Converting to Listing Appointments

  • Online Seller Lead Conversion — Converting to Listing Appointments eBook
  • Video: Online Seller Lead Conversion — Converting to Listing Appointments

  Module 9: Online Seller Lead Conversion: Conducting the Listing Presentation

  • Online Seller Lead Conversion — Conducting the Listing Presentation eBook
  • Video: Online Seller Lead Conversion: Conducting the Listing Presentation

  Module 10: Your Prospecting Arena

  • Your Prospecting Arena eBook
  • Video: Your Prospecting Arena

  

  About this course

  • $249
  • 28 lessons
  • 5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • TRACKERS to monitor KPIs and tips on optimal lead follow-up. The FIVE Components of Organizational Growth, SMART Goals, The 4 Key Accountability Questions, The ICC Team Dashboard, and more
  • SCRIPTS, scripts, and more scripts! After Setting Up Automated Listing Alert Email Notification Script, MLS Listing Alert Follow-Up/Nurture Email Scripts, Nurturing Text Scripts & Response Rates, LPMAMA Qualifying Questions, Internet Lead Phone and Email Scripts, and more
  • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business. Ascertaining Degree Of Urgency, The Four Follow-Up Campaign Categories, ABCD Follow Up Plans, Nurture and Cultivation Steps, and more
  • ONLINE BUYER AND SELLER LEAD CONVERSION - Conducting the Buyer Consultation process, converting to Listing Appointments, and more
  • YOUR PROSPECTING ARENA - Map Your Prospecting Mindset, Office Setup Tips, Positive and Negative Reinforcement Tactics, Eliminate and Prevent Distractions, and more
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

  In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

  Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

  Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

  https://www.youtube.com/watch?v=GuKN69orFwk

  Turn your internet leads into real estate clients.

  Enroll in Online Lead Conversion: Converting Real Estate Internet Leads to master response strategies, follow-up systems, and scripts that help agents close more deals from online platforms. Build confidence, consistency, and measurable results.
  Start converting more leads today.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  New Agent Blueprint (Icenhower Institute)

  $299

  ICT Online Course

  New Agent Blueprint

  

  Lay the foundation for a successful real estate career with proven systems, scripts, and models from top-producing agents.

  • Step-by-step training for building your database, lead generation systems, and referral network

  • Learn how to master time management, follow-up systems, and lead conversion

  • Discover how to run open houses, host client events, and grow your SOI

  • Build confidence with proven buyer and listing presentation frameworks

  • Gain access to downloadable workbooks, scripts, checklists, and tracking tools

  • Ideal for new agents and team leaders onboarding new recruits into production quickly

  Add to Cart

  Start Strong

  Learn the essential systems and habits every new real estate agent needs to succeed.

  

  Build Momentum

  Follow a step-by-step roadmap to generate leads, convert clients, and close deals.

  

  Accelerate Your Growth

  Use proven models, tools, and scripts to establish a thriving real estate business fast.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Updating Your Database & Asking for Referrals

  • VIDEO: How To Create A Real Estate Sphere Of Influence List
  • Workbook: Updating Your Database & Asking for Referrals
  • Daily Contact Form (fillable)
  • SOI Member Contact Form (fillable)
  • SOI Update Database Script
  • SOI Update Database Script & Ask for a Referral
  • VIDEO: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle

  Module 2: Your SOI Contact Plan

  • VIDEO: Your SOI Contact Plan
  • Workbook: Your SOI Contact Plan
  • My SOI Contact Plan
  • Sample Contact Plans
  • Sample Plan #1: The Basic
  • Sample Plan #2: Giving to Get
  • Sample Plan #3: Social Butterfly
  • Monthly Mailer Topics

  Module 3: How to Grow Your SOI

  • VIDEO: How to Grow Your SOI
  • Workbook: How to Grow Your SOI
  • Script: Update Database & Ask for Referral
  • Script: Asking for Referrals

  Module 4: Your SOI Means Business

  • VIDEO: Your SOI Means Business
  • Workbook: Your SOI Means Business
  • Who Do Know from These Industries?
  • Who Do I Know From These Industries Worksheet
  • Who Do I Know From These Industries Spreadsheet
  • Real Estate Vendor List Template
  • Newsletter Templates by Month
  • SOI Update Database Script
  • Social Media SOI Direct Message Script
  • Script: Referral Business Partnership I
  • Script: Referral Business Partnership II
  • Script: Follow Up After Referring a Client to a Vendor
  • Script: To Contact SOI to Grow Vendor List

  Module 5: Time to Get Social

  • VIDEO: Time to Get Social
  • Workbook: Time to Get Social
  • Personal Facebook Direct Message Script
  • Social Media Calendar STAY Strategy for Content
  • How to Create a Friends List on Facebook

  Module 6: Setting Up Your Facebook Business Page

  • VIDEO: Facebook Business Page
  • Workbook: Social Media Profile
  • BONUS HELP: Creating a Facebook Page for Your Business
  • BONUS HELP: Adding Essential Information to Your Facebook Page
  • Facebook Description Examples
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
  • BONUS HELP: Stock Photo Download
  • Facebook Cover Templates
  • Keyword Research Toolkit
  • Keyword Examples
  • Successful Facebook Ad Examples

  Module 7: Open Houses

  • VIDEO: Open Houses
  • Workbook: Open Houses
  • Resource: Open House Prospecting Activities
  • Resource: Open House Feedback Form (Printable)
  • Resource: Positive Need Affirmation Sandwich (Fillable)
  • Graphic: Open House Timeline
  • Open House System Checklist (fillable)
  • Open House System Checklist (editable)

  Module 8: Listing E-Alert Updates

  • VIDEO: Listing E-Alert Updates
  • Workbook: Listing E-Alert Updates
  • Script: Neighborhood Listing E-Alert Email Drip
  • Script: Geographic Farming Listing E-Alert Email Drip
  • Script: Seller Lead Listing E-Alert Email Drip
  • Script: Buyer Lead Listing E-Alert Email Drip
  • Listing E-Alert Campaign Promotional Ad (fillable)

  Module 9: Time Management & Tracking

  • VIDEO: Time Management & Tracking
  • Workbook: Time Management & Tracking
  • The Top-Producing Realtor’s Daily Schedule
  • Sample Weekly Calendar
  • The Erase and Replace Rule
  • Graphic: The Eisenhower Decision Matrix
  • Daily SOI Contact Form (fillable)
  • Lead Tracking (fillable)
  • SOI Member Contact Form (fillable)

  Module 10: Setting Up Your Online Lead Ecosystem

  • VIDEO: Google Local Service Ads
  • Workbook: Google Local Services Ads
  • Quick Tip: 3 things that make you appear more frequently for Local Services Ads
  • Online Lead Source Funnel
  • Quick Tip: If you are struggling to get locations verified
  • Asking for a Review
  • Asking for a Google Review Template
  • Leave Us a Review Social Media Template
  • Google Review Request Email Template
  • Example Video: Reviews Request
  • Online Lead Referral Sources

  Module 11: Making Initial Contact with Online Leads

  • VIDEO: 2 Week Assault Plan Explained
  • Workbook: Online Leads & Prospecting
  • Mastering Lead Follow Up – Infographic
  • The Sales Process – Infographic
  • Should I Keep Trying – Infographic
  • They Didn’t Answer – Infographic
  • Converting a Prospect to a Client – Infographic
  • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
  • 2-Week Assault Plan Phone Call Scripts
  • 2-Week Assault Plan Text Scripts
  • 2-Week Assault Plan Email Template Scripts
  • 2-Week Assault Plan Video Email Scripts
  • 2-Week Assault Plan Facebook and Social Media Scripts

  Module 12: Online Lead Follow Up Plans

  • VIDEO: Online Lead Follow Up Plans
  • “I’ll Do You One Better”

  Module 13: Buyer Presentation

  • VIDEO: Buyer Presentation
  • Workbook: Buyer Presentation
  • Buyer Questionnaire & Lead Sheet
  • Pre-Buyer Consult Video #1 Script
  • Buyer Consultation Video Script
  • Scripts for Presenting the Exclusive Buyer Agency Agreement
  • Handling Objections to Signing the Buyer Agency Agreement

  Module 14: Listing Presentation

  • VIDEO: Listing Presentation
  • Workbook: Listing Presentation
  • Seller Lead Sheet
  • Price Reduction Graphic
  • Listing Consultation
  • Pre-Listing Consultation Video Scripts
  • Pre-Listing Video #1 Script
  • Pre-Listing Video #2 Script
  • Pre-Listing Video #3 Script
  • Pre-Listing Video #4 Script
  • Pre-Listing Video #5 Script
  • Virtual Listing Presentation – Luxury Theme
  • Virtual Listing Presentation – Classic Theme
  • Listing and Closing Checklists

  

  About this course

  • $299
  • 126 lessons
  • 11 hours of video content

  Add to Cart

  Is New Agent Blueprint right for you?

  New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:

  • You're new to real estate and aren't sure where to start
  • You're overwhelmed and don't know what activities to prioritize
  • You're a dual career agent and need help balancing
  • You're looking for actionable advice based on proven success strategies
  • You're looking for mastermind sessions
  • You want support from the leading experts in the real estate industry with decades of experience

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

  If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

  Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

  We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

  

  Launch your real estate career with proven systems that work.

  Enroll in New Agent Blueprint to learn the daily routines, scripts, and lead generation strategies top agents use to succeed from day one. Build confidence, structure, and momentum in your first year and beyond.
  Start your journey to becoming a top producer today.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Industry Update: Fall & Winter 2025/2026 Real Estate Market Slides & Talking Points

  $135

  ICT Online Course

  Industry Update: Fall & Winter 2025/2026

  Real Estate Market Slides & Talking Points

  

  Stay informed and confident with the latest real estate market insights for Fall & Winter 2025/2026.

  • Access the newest market slides, charts, and talking points from Brian Icenhower

  • Learn how to explain market trends to clients with clarity and confidence

  • Get ready-to-use scripts and dialogue for listing appointments and buyer consultations

  • Understand what’s driving shifts in prices, inventory, and sales volume right now

  • Receive downloadable presentation materials and workbooks for your team or brokerage

  • Stay ahead of your market by knowing what’s next for agents and leaders in 2026

  Add to Cart

  Stay Market-Ready

  Use expert analysis to interpret the latest data and guide your clients with confidence.

  

  Lead with Insight

  Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.

  

  Train Your Team

  Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes 6 months of access to the following course materials

  Welcome to Industry Update

  • VIDEO: Industry Update: Real Estate Market Slides & Talking Points with Brian Icenhower
  • Industry Update Talking Points Workbook

  Industry Update Presentation Slides

  • Industry Update Presentation
  • Industry Update: Real Estate Market Slides – downloadable
  • Industry Update – All Slides as Image Files – downloadable

  

  About this course

  • $135.00
  • 6 months of access

  Add to Cart

  Industry Update

  Click to watch more about this real estate training course

  Reviews

  "I use ICT systems, Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

  Jake Rockwell

  Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

  Dennis Adelpour

  Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

  Tammi Humphrey

  #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

  I created Industry Update to help you educate yourself and your clients on the current real estate market stats.

  The point of this course is not to give you a bunch of predictions that either put you at ease or scare you about the real estate market. That’s not the goal. The point is to give you accurate information. To arm you with material with which to educate your client. More importantly, we are providing you with visual information, and the talking points around those visual assets so that you can clearly articulate what is happening in the market to your clients. People who want to buy a home, sell a home, or invest … they have a lot of questions based on what they’re hearing in the world today. Now more than ever they need a real estate professional to sift through all the madness and tell them what is really happening so they can make the best informed decisions with regards to the purchase and sale of real estate now and in the future. It’s super, super important that we use this data in a way that helps us convey a message. We aren’t arguing with our clients. We are simply the conduit of information, and we educate them. Now, more than ever, they will listen to us. Especially when you have these visuals and you can show, not just tell.

  Understand today’s market. Lead with tomorrow’s data.

  Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.

  Start now and stay ahead of every shift in the market.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View