Business Planning

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Introduction and Course overview
  • ICC-Business-Planning-Guide
  • The Dashboard
  • ICC Team Dashboard Template
  • ICC Production Tracker
  • ICC Business Tracker
  • Video: The Organizational Structure Chart
  • Expansion Team Organizational Structure
  • Large Team Organizational Structure – Hybrid
  • Large Team Organizational Structure – Traditional
  • Midsize Team Organizational Structure – Hybrid
  • Midsize Team Organizational Structure – Traditional
  • Small Team Organizational Structure
  • Video: Production Growth Budget Schedule
  • Real Estate Budget Schedule (example)
  • Real Estate Budget Schedule (fillable)
  • Sample Profit & Loss Statement
  • Video: 1-3-5 Single Page Business Plan
  • ICC-Business-Planning-Guide
  • 1-3-5 Word Doc Editable
  • Solo Agent Single Page 1-3-5 Business Plan – Sample
  • Solo Agent Single Page 1-3-5 Business Plan – Fillable
  • Team Single Page 1-3-5 Business Plan – Sample
  • Team Single Page 1-3-5 Business Plan – Fillable
  • Broker/Owner Single Page 1-3-5 Business Plan – Sample
  • Broker/Owner Single Page 1-3-5 Business Plan – Fillable
  • Virtual Listing Presentation Templates
  • Virtual Real Estate Listings – How REALTORS Conduct Virtual Consultations
  • Promoting Virtual Broker Open Houses Using Social Media
  • Example of Successful Real Estate Marketing Video: The Future of Real Estate is Now
  • Example of a Real Estate Buyer Presentation: The Virtual Consultation Process
  • Virtual Showing Request Form
  • Video: The Schedule and Conclusion
  • Daily Schedule for Realtors
  • Personalized Schedule Fillable
  • Quarterly & Mid-Year Review Form
  • Bonus Module Workbook: The 10-10-5 System
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
business planning for real estate online course

About this course

What Makes Our Business Plan Different?

We get specific and walk you through the entire process. You’ll learn:

business planning for real estate online course

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Business Management Associate” or CBMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

Brian Icenhower is also the creator of, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.

Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.

Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.

Real estate business planning made easy.

This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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