Broker Leadership

Learn how to lead your brokerage or team in a way that propels your entire organization on a path to continuous growth and success.


Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.


Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Join the Real Estate Agent Round Table Facebook Group
  • Welcome to Broker Leadership!

  • Module 2 Workbook: Understanding Job Roles
  • Video: Job Roles for Admin Staff
  • The Solution Triangle
  • Video: Viral Goals are SMART

  • Workbook: Module 2 – Viral Goals are SMART

  • SMART Goals Graphic

  • Module 2 Action Steps

  • Video: Viral Goals Spread to the Team

  • Workbook: Module 3 – Viral Goals Spread to the Team

  • Small Team Organizational Structure (fillable)

  • Midsize Team Organizational Structure – Traditional (fillable)

  • Midsize Team Organizational Structure – Hybrid (fillable)

  • Large Team Organizational Structure – Traditional (fillable)

  • Large Team Organizational Structure – Hybrid (fillable)

  • Module 3 Action Steps

  • Video: Agent Onboarding Calendar

  • Workbook: Module 4 – Agent Onboarding Calendar

  • Team Onboarding Calendar Weeks 1-8

  • Module 4 Action Steps

  • Workbook: Module 5 – Recruiting Needs Analysis Appointment

  • Video: Recruiting Needs Analysis Appointment

  • Needs Analysis Steps Graphic

  • Module 5 Action Steps

  • Video: First Quarter Checklist

  • Workbook: Module 6 – First Quarter Checklist

  • First Quarter Checklist for Teams

  • Module 6 Action Steps

  • Video: Office Training Calendar

  • Workbook: Module 7 – Office Training Calendar

  • Real Estate Office Brokerage Training Calendar

  • Module 7 Action Steps

  • Video: Focus on Activities to Grow

  • Workbook: Module 8 – Focus on Activities to Grow

  • Module 8 Action Steps

  • Video: Cultivate Personal Responsibility

  • Workbook: Module 9 – Cultivate Personal Responsibility

  • Workbook: Module 10 – Public Accountability

  • Video: Public Accountability

  • Module 10 Action Steps

  • Video: The Essential Tool for Coaching Productivity

  • Workbook: Module 11 – The Essential Tool for Coaching Agent Productivity

  • ICC Business Tracker

  • Module 11 Action Steps

  • Video: How to Motivate Agents

  • Workbook: Module 12 – How to Motivate Agents

  • Module 12 Action Steps

  • Video: Create a ‘Production-Centric’ Environment

  • Workbook: Module 13 – Create a Production-Centric Environment

  • Realtor Group Call Session – The Complete Guide

  • Module 13 Action Steps

  • Video: Tracking Activities

  • Workbook: Module 14 – Tracking Activities

  • Leadership Dashboard

  • Module 14 Action Steps

  • Video: The Recruiting & Retention Mindset

  • Workbook: Module 16 – The Recruiting & Retention Mindset

  • Module 16 Action Steps

  • Workbook: Module 17 – Create a Growth-Oriented Business

  • Video: Create a Growth-Oriented Business

  • Team Onboarding Calendar Weeks 1-8

  • Module 17 Action Steps

  • Video: The Broker-Manager Business Plan

  • Workbook: Module 18 – The Broker-Manager Business Plan

  • 1-3-5 Single Page Business Plan Broker Owner – sample

  • 1-3-5 Single Page Business Plan Broker Owner – fillable

  • Module 18 Action Steps


  • Video: The Future of Teams & Brokerages

  • Workbook: Module 19 – The Future of Teams & Brokerages

  • Module 19 Action Steps

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

Admin: Administrative Systems for real estate administrative assistants CAA

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Administrative Associate” or CAA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income. 

This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager. 

Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.

Make administrative tasks easy.

Whether you’re an assistant or a solo agent, systematizing adminstrative processes will increase your efficiency. This course gives you the strategies, tools, and techniques to master administrative processes so your agents are free to focus on generating, nurturing, and converting leads.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
Team Onboarding Real Estate Coaching
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