Learn the essential systems and habits every new real estate agent needs to succeed.
Build Momentum
Follow a step-by-step roadmap to generate leads, convert clients, and close deals.
Accelerate Your Growth
Use proven models, tools, and scripts to establish a thriving real estate business fast.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:
You're new to real estate and aren't sure where to start
You're overwhelmed and don't know what activities to prioritize
You're a dual career agent and need help balancing
You're looking for actionable advice based on proven success strategies
You're looking for mastermind sessions
You want support from the leading experts in the real estate industry with decades of experience
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success.
If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.
Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success.
We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.
Launch your real estate career with proven systems that work.
Enroll in New Agent Blueprint to learn the daily routines, scripts, and lead generation strategies top agents use to succeed from day one. Build confidence, structure, and momentum in your first year and beyond. Start your journey to becoming a top producer today.
Learn how to set vision, create culture, and guide your brokerage to long-term growth.
Build a Productive Environment
Implement systems that hold agents accountable and drive consistent results.
Recruit & Retain Top Talent
Attract high-performing agents and keep them engaged with proven leadership strategies.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
In this ICT online course, you will receive an official designation of "Certified Brokerage Manager" or CBM upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I designed Broker Leadership to help broker owners and team leaders on a growth path that helps their entire organization succeed.
I'm so excited to introduce this course to you. It's a high-powered course, whether you're running a real estate brokerage or real estate team ... any real estate organization or company, really. Typically, you have a leadership team (or you'd like to have one) and you have agents within your organization as well.
You will learn about business planning and goal setting for your own leadership team, and also strategies and tactics for helping your agents with business planning and goal setting.
Onboarding systems, orientation systems for new agents and staff members, and training systems for your team are all a huge part of this Broker Leadership course.
You'll also learn recruiting and growth stratgies. We have systems and tools for you to use to ensure your company grows the way you want it to with the type of agents in place so that you're succeeding on a high level.
Together, we will create a production-centric culture in your office, without all the drama and negative mindsets that so often infiltrate organizations in our industry.
In this course you'll have access to ICC's award-winning coaching and training systems, structures and tools to help you implement them, as well as workbooks and tools for in-person training at your office.
Learn how to scale your organization and diversify your business so you can always increase your income along with addingmore personal time for you and your leadership team.
This is one of our most robust, lengthy courses to date, by far the most detailed and thorough course for real estate leaders that has ever been created.
Start leading like the top brokers do.
Get the tools and strategies to recruit, retain, and lead your agents with confidence — start the course today.
Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
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Follow a proven system to attract and hire the right agents for your team or brokerage.
Avoid Costly Mis-Hires
Use tools, scripts, and assessments to identify the best candidates.
Set New Hires Up for Success
Implement onboarding systems that ensure long-term productivity and retention.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Here is what you can expect to gain from taking this online course.
SCRIPTS Applicant Denied Email, Facebook Job Ad, Calling Affiliates, Calling SOI Contacts, Thank You For Your Interest Email, and more.
FORMS AND LISTS to streamline processes. DISC Email Instructions Template, Phone Screening Worksheet, DISC Behavioral Assessment, In-Person Interview Form, Reference Check Worksheet, Offer Letter Templates, New Employee Information Card, and more.
GRAPHICS to illustrate key concepts. The First Quarter Checkmark, The Hiring Process Overview, Leverage Training Curve, DISC Profiles, and more.
JOB DESCRIPTIONS so you don't have to reinvent the wheel. Job Descriptions for Administrative Assistant, Buyer's Agent, Showing Agent, Online Job Posts, and more.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Hiring Specialist" or CHS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Nine simple but vital steps, this course walks you through the optimal hiring process so that you can get the right person hired the first time around.
The whole hiring process is designed for busy professionals who don’t have a lot of time to invest in hiring but still need to make a smart and selective hire.
Whether you’re hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible.
Make a smart & selective hire.
Your business depends on it.
This Hiring Process for Real Estate Agents course provides all of the necessary materials to compile a complete "Hiring Operations Manual" for your real estate business. Complete with job descriptions, online job posts templates, interview worksheets, reference check forms, compensation structures, offer letters and so much more, this process will ensure that you attract a large number of quality applicants to ultimately hire the most talented people for your team.
Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Market your open houses like a pro with proven promotional strategies that drive foot traffic.
Convert Attendees to Clients
Use powerful scripts and follow-up systems to turn visitors into active buyers and sellers.
Leverage Every Opportunity
Generate leads from the neighborhood, online exposure, and your open house database.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?
Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?
Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.
In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?
Turn every open house into a lead-generation machine.
Enroll in Open Houses (ICT) to learn the systems, scripts, and marketing strategies top agents use to host high-impact open houses that create real business opportunities. Build relationships, grow your database, and close more deals. Start mastering the open house system today.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn how to set up and run Google Local Services Ads that bring in ready-to-act leads.
Diversify Online Lead Sources
Discover additional platforms and strategies to expand your lead flow.
Maximize ROI
Use tracking tools and budgeting models to get the best return on every dollar spent.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Here is what you can expect to gain from taking this online course.
Learn about Local Services Ads and how to leverage them to dominate the local real estate market
Business profile best practices and how-to to create a profile that will showcase the value you provide
How to get reviews and use them to grow your business
Action Steps at the end of each module to help you apply what you just learned
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.
Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else?
You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.
What are you waiting for?
Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Use expert analysis to interpret the latest data and guide your clients with confidence.
Lead with Insight
Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.
Train Your Team
Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes 6 months of access to the following course materials
Click to watch more about this real estate training course
Reviews
"I use ICT systems, Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I created Industry Update to help you educate yourself and your clients on the current real estate market stats.
The point of this course is not to give you a bunch of predictions that either put you at ease or scare you about the real estate market. That’s not the goal.
The point is to give you accurate information. To arm you with material with which to educate your client. More importantly, we are providing you with visual information, and the talking points around those visual assets so that you can clearly articulate what is happening in the market to your clients.
People who want to buy a home, sell a home, or invest … they have a lot of questions based on what they’re hearing in the world today. Now more than ever they need a real estate professional to sift through all the madness and tell them what is really happening so they can make the best informed decisions with regards to the purchase and sale of real estate now and in the future.
It’s super, super important that we use this data in a way that helps us convey a message. We aren’t arguing with our clients. We are simply the conduit of information, and we educate them. Now, more than ever, they will listen to us. Especially when you have these visuals and you can show, not just tell.
Understand today’s market. Lead with tomorrow’s data.
Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.
Start now and stay ahead of every shift in the market.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn the proven strategies and dialogue that help Realtors secure better results for their clients.
Win More Deals
Master communication and persuasion techniques that close more transactions with confidence.
Build Lasting Relationships
Create win-win outcomes that strengthen trust and generate repeat and referral business.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Here is what you can expect to gain from taking this online course.
Learn the top 10 negotiation tactics, when to use them, and how to apply them immediately to win more negotiations.
Understand why it is important to use an established model for negotiations vs. "winging it."
Learn how to use the DISC behavioral profile model to aid in better negotiations through the understanding of various behavioral tendencies.
Get insight into how to modify your personal DISC behavioral profile in order to better communicate with your clients, vendors, and other Realtors.
Once you learn how to use established negotiation strategies, models, and tactics, learn how to SHOW YOUR WORK in order to ensure that your clients see the value you are bringing through your expertise.
Learn the "Meet in the Middle" and "The Icenhower Model" negotiation strategies, step by step, and download the helpful graphics so you can practice these negotiation methods every day.
Use this huge value add to earn more referral business from clients who are blown away by your hard work to win negotiations.
Become empowered and confident in your negotiations and ultimately win more of them!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Negotiation Specialist" or CNS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I created Negotiation Skills Training for Realtors because there is simply no other training out their like this specifically for real estate agents.
Most agents have no rhyme or reason when it comes to their negotiations. You are not an "average agent", though, and you are here to propel yourself (and your business) forward by learning the proven scripts, strategies, and negotiation tactics that Top Producers use.
Now is the time to step up your game. This is a high-level course, and you won't find this kind of training anywhere else. I'll explain everything from start to finish, and by the end, you'll feel confident and walk away with tactics that you can use in your business every day. Time to win more negotiations!
Become the confident negotiator your clients deserve.
Enroll in Negotiation Skills Training for Realtors to master the psychology, scripts, and systems that lead to better outcomes at the table. Learn how to handle objections, close deals, and protect your clients’ best interests in every transaction. Start sharpening your negotiation skills today.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
Learn how to provide value and convert DIY sellers into loyal clients.
Use Proven Scripts
Confidently handle objections and earn trust with ready-to-use dialogues.
Turn FSBOs into Long-Term Business
Build relationships that lead to listings, referrals, and repeat clients.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Course materials
Workbook: Prospecting FSBOs
Video: Prospecting FSBOs
Resource: FSBO Contact Sheet (Fillable)
Script: 3 FSBO Questions
Script: FSBO Phone Questions
Script: FSBO Prospecting
Script: Increased Net Profit
Script: The Rolex Analogy
FSBO Seller Guide Template
FSBO Infographic - For Sale By Owner Social Media Graphic
FSBO Infographic - For Sale By Owner Social Media Graphic - JPG version
In this ICC online course, you will receive an official designation of "Certified FSBO Consultant" or CFC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Turn FSBOs into For Sale By YOU.
Packed with scripts, tips, and systemized processes developed by working with the nation’s Top Producing agents, this course will help you master FSBO listing conversions.
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses
