Stop chasing agents and start attracting them. See how you can use AMP-powered training sessions to create a magnetic pull that makes agents want to join your brokerage — no pressure, no cold calls.
If you’re tired of chasing agents, there’s a better way. At Icenhower Coaching & Training, we’ve helped thousands of real estate leaders turn recruiting into a magnet — a natural pull that attracts agents to them. The secret? In-person training events powered by AMP.
Instead of making recruiting calls, create a culture that agents want to be part of. It starts with one thing: a training-rich, production-centric environment that gets noticed.
VIDEO: Recruit Top Agents with This Real Estate Training Strategy
From Push to Pull: The Power of Visibility
When your brokerage is buzzing with energy — when agents are succeeding, elevating, and posting about their growth — people notice. Other agents take note. They stop by. They see what’s happening on social media. And in a challenging market, when most are feeling discouraged, they see your team thriving.
That’s when the shift happens. Recruiting becomes less about pressure and more about proof.
Why Training Attracts Top Talent
Agents want to grow. That’s true whether they’re new licensees or seasoned professionals who feel stuck at the same level. If you can show them a path to higher production, they will come to you. Even if it means breaking ties with a friend who’s their current broker or team leader.
That’s why in-person training is one of your best recruiting tools. It creates a visible, accessible pathway to success. And that’s exactly what ambitious agents are looking for.
How AMP Makes It Easy
Using the Agent Management Portal (AMP), you can:
Choose from 150+ courses (Negotiation, SOI, Financials, FSBO, and more)
Print professional-quality workbooks and training decks
Host sessions on-site or at your local REALTOR® association
Let your leaders or top agents teach (AMP provides everything they need)
You don’t have to reinvent the wheel. AMP gives you the tools to be the expert in your market.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Real Recruiting Strategies That Work
There are three powerful ways to use AMP training events for recruiting:
1. Play the Video + Host a Discussion
Let Brian Icenhower do the heavy lifting. Play the module video, then facilitate a group conversation. Provide printed workbooks and invite questions.
2. Use the Workbooks + Teach It Yourself
Watch the course in advance, mark up the workbook, and teach it in your own voice. This positions you as the local expert — which builds trust and positions you as the leader to follow.
3. Train at Your Local Association
Host a “neutral” workshop at your board or association office. No pressure. No sales pitch. Just incredible value. When agents see how you lead, they won’t forget it.
Make It Open. Make It Free. Make It Magnetic.
Invite agents from other offices to attend. Keep it informal, no-pressure, and purely educational. When they see what your team is learning — and how professionally it’s being delivered — they start to wonder:
“Why doesn’t my broker do this?”
That’s the moment recruiting magic happens.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
The Agent Management Portal is the ultimate recruiting software system. Think of it as a Roku or Fire Stick for your real estate business—a hub that ties together all your training, tools, and resources.
Brian Icenhower
Certify. Elevate. Attract.
AMP courses also come with certifications and designations that agents can use in their marketing. That adds tremendous value, especially for new agents trying to earn trust quickly.
Designations include:
Certified Administrative Associate (CAA)
Marketing Expert
Negotiation Expert
DISC Behavioral Specialist
FSBO/Expired Specialist
Inside Sales Pro
…and many more.
When agents leave your training with a professional title they can add to their bio, business cards, or email signature, they become advocates for your brokerage. It’s another layer of value that keeps them engaged and excited.
Final Thoughts
Recruiting doesn’t have to be cold calls and lunch meetings. It can be strategic, scalable, and relationship-driven.
When you use AMP to power high-value, in-person training events, you:
Add value to your current agents
Attract high-quality prospects
Build a stronger brand in your community
Want to see how AMP makes it easy? Let us show you what’s possible.
