Your CRM already holds your next 6 months of real estate income. Learn how AI turns CRM data into prioritized calls, better conversations, and predictable revenue.
Most agents don’t ignore their CRM because they’re lazy.
They ignore it because it feels heavy. And I get it … AI is moving quickly. There is always something new to learn, and those who don’t keep up with these developments may feel a bit lost or overwhelmed.
It doesn’t have to be overwhelming. That’s the whole point of our The Intelligent Agent & AI series. It’s to help keep you in the loop with what’s new in the AI world and how it is affecting real estate professionals.
Artificial Intelligence + Your CRM = Quick, Customizable Follow Up
A traditional CRM demands decisions before it gives clarity. Who’s worth calling? Who isn’t? What’s relevant anymore? Every login feels like work before results. Over time, agents subconsciously associate the CRM with friction instead of opportunity.
AI flips that dynamic.
Instead of asking you to sort, tag, filter, and guess, AI starts by observing. It reads conversations the way a human would—looking for intent, hesitation, urgency, and timing. It identifies patterns across hundreds or thousands of contacts without emotional bias.
That’s the shift most agents underestimate.
When the CRM starts telling you where opportunity lives, behavior changes. Follow-up feels purposeful. Calls feel justified. Momentum replaces avoidance. This is why AI adoption inside real estate CRMs isn’t a tech trend—it’s a psychological unlock. You are doing more than just following a fad. You are embracing technology and pushing your growth forward, separating yourself from your competition.
VIDEO: Your CRM Holds the Next 6 Months of Your Real Estate Income — Here’s How AI Unlocks It
Turning AI Insight Into Daily Execution (Where Most Agents Fail)
Insight without execution doesn’t pay.
Once AI surfaces priority contacts, the mistake many agents make is trying to “optimize everything.” They overthink the data instead of acting on it. The real advantage comes from narrowing focus, not expanding effort.
AI works best when you treat it like a daily filter, not a strategic report.
Each day should start with one simple question:
Who is most likely to move forward if I speak with them today?
AI answers that faster and more accurately than any manual process ever could. From there, execution becomes clean. Fewer calls. Better conversations. Clearer outcomes. This is how AI real estate CRM systems actually increase income—not by doing more, but by eliminating waste.
Why This Matters More in Today’s Market
In uncertain or shifting markets, timing matters more than volume.
Rates move. Consumer confidence shifts. Life events accelerate decisions unexpectedly. Agents who rely on static follow-up systems miss those moments. AI-driven CRM analysis adapts in real time because it’s reading behavior, not assumptions.
That adaptability is the real edge. You’ll see many Realtors who are change-averse getting stuck, and staying stuck. “I’m just not that into technology” and other excuses provide them with comfort, but it won’t pay the bills, that’s for sure.
When agents understand what’s changing—and who those changes matter to—they stop reacting and start leading conversations. That’s where authority comes from, especially in markets where clients are cautious and overloaded with information.
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Agent AI Advantage
ICT Online CourseAgent AI Advantage
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
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Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
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Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
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Effective strategies for networking, negotiating, and publishing ebooks using AI
Hands-on mastery
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Welcome to Agent AI Advantage- Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
- WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
- 5 ChatGPT Prompts Every Agent Must Use
- Plain text: 5 ChatGPT Prompts Every Agent Must Use
- VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
- WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
- SOI by Brian Icenhower
- Behavior by Brian Icenhower
- VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
- WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- SEO Blogging with AI and ChatGPT
- Create Videos with AI for Realtors
- Adding Value with ChatGPT for Realtors
- VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
- WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
- VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
- WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
- VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
- WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
- VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
- WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
- VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
- WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Rick’s Market Update
About this course
- $750.00
- 33 lessons; 3 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Rick Fuller.Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
This Is the New Baseline: AI + CRM = streamline your lead flow
This isn’t about being early to AI. That window has already closed. This is about using the tools now available to you to make the most of your CRM.
AI inside your CRM is quickly becoming the baseline for serious operators. Not because it’s impressive—but because it’s efficient, focused, and honest. It shows you what’s already there instead of convincing you to chase what isn’t.
Your next six months of income isn’t missing. It isn’t waiting on better ads or another system. It’s already in your database, waiting to be seen clearly. Do your homework and learn about how AI can help you maximize what you already have started.
The agents who adopt a growth mindset now won’t just keep up—they’ll compound faster than everyone else.
If you need help taking the first step with AI, please reach out to an ICT coach by clicking the link below. Jump on a free coaching call with us, and we’ll help you learn how to get AI on your side.
