Learn the simple 3-step social media video formula—Hook, Value, CTA—that agents can use to create consistent, high-converting content in under 60 seconds.
As a real estate agent, it’s easy to feel overwhelmed when creating social media content. Between keeping up with market updates, managing clients, and staying consistent with posts, video often feels like “one more thing” on your plate. But what if I told you that creating a powerful, effective, 60-second video is simpler than you think?
I’ve coached countless agents on how to leverage social media to attract leads and grow their business. And one of the most common mistakes I see? Overcomplication. The truth is, you only need a simple 3-step framework to create videos that engage your audience and convert them into clients.
That framework is: Hook – Value – CTA.
VIDEO: The 3-Step Formula for Creating Social Media Videos That Convert
1. Start With a Hook (First 5 Seconds)
Social media platforms like Instagram, Facebook, TikTok, and YouTube Shorts decide whether to push your video further based on the first five seconds. This is why your opening line is critical.
Examples of hooks you can use:
“Don’t buy a house until you hear this…”
“Here’s the #1 mistake sellers make…”
“The market is changing, and here’s what you need to know…”
These short, curiosity-driven statements stop the scroll and earn attention.
2. Deliver One Clear Piece of Value (30–40 Seconds)
Once you’ve hooked your audience, it’s time to deliver a single, digestible piece of value. Don’t overwhelm your viewers with multiple tips. One strong takeaway is more memorable and actionable.
For example:
A quick tip on making your offer stand out in a competitive market.
How to save money on a mortgage with a simple lender strategy.
A staging hack that helps homes sell faster.
This middle section builds trust and positions you as a local market expert.
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Digital Domination Social Media Coaching Program
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 8-week-long specialized role coaching program
- Dates TBA upon registration
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Nick Baldwin.Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market. With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table. Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions. The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed. Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads. Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are. For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content. For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively. Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately. Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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3. Close With a Call to Action (Last 15 Seconds)
Every video should invite viewers to take the next step. A strong CTA (call to action) drives engagement and generates leads.
Examples:
“If you’re thinking about buying soon, send me a message and I’ll walk you through the process.”
“Want my free seller’s checklist? Comment below and I’ll send it over.”
“Follow me for more local real estate tips.”
Without a CTA, your video risks being “edutainment” rather than a client-generating tool.
Why This Formula Works
Consistency in content creation doesn’t come from endless ideas—it comes from systems. The Hook–Value–CTA formula gives you a repeatable blueprint. Whether you post three times a week or daily, this framework ensures every video has purpose, structure, and impact.
When agents adopt this system, they never run out of content. Instead of guessing what to post, they follow the proven formula that keeps their pipeline full.
Social media isn’t about doing more—it’s about doing it smarter. By aligning each format with its purpose, you’ll amplify your reach.
ICT Coach Nick Baldwin
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Social Media & Digital Marketing: Online Masterclass for Agents
ONLINE COURSESMaster proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Social Media Associate" or CSMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Brian Icenhower. Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different. Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Become a social media & digital marketing master.
Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Final Thoughts: Social Media Video Formula
Social media success doesn’t require flashy editing or viral dances. It requires clarity, consistency, and a repeatable process. So, next time you sit down to record, remember: Hook – Value – CTA. That’s it.
Use this formula every time, and you’ll build credibility, attract new leads, and ultimately, convert more clients.
