Discover how real estate professionals can use AI tools like Perplexity.ai to interpret automated valuation models (AVMs) more accurately and communicate property value more effectively with clients.

Hey everyone — Rick Fuller here with Icenhower Coaching and Training. Let’s talk about AVMs, or automated valuation models — and how you can use AI tools to not only understand them but speak more intelligently from them.

VIDEO: AVMs & AI: What Real Estate Agents Must Know About Home Valuations

AVMs Are Everywhere — And They’re Not New

Zillow released the Zestimate way back in 2006. Since then, nearly every major real estate platform — from Realtor.com to Redfin to Movoto — has introduced its own AVM. And you should, too. If you’re not offering a branded home valuation tool, you’re missing a huge opportunity to stay relevant and keep leads in your own ecosystem.

But here’s the problem: AVMs aren’t always accurate. You and I both know that.

I recently spoke with one of our agents who went on a listing appointment only to find the homeowner had built a spreadsheet of every AVM they could find — then averaged them together to estimate their home’s worth. But they got it wrong — by a lot.

Why? Because AVMs don’t know what we know.

  • They don’t recognize which side of the tracks the home is on

  • They can’t see upgrades, views, or additions

  • They don’t understand the why behind market dynamics

That’s where you, the real estate professional, come in.

Don’t Just Compete With AVMs — Use Them to Your Advantage

You shouldn’t walk into a listing appointment blind to what AVMs are saying. You should walk in armed with:

  • What Zillow, Redfin, Realtor.com, and Movoto show

  • Where they might be missing the mark

  • How your professional experience gives you an edge

You don’t speak to the AVM — you speak from it.

“This is what your Zestimate says. But here’s what that AVM doesn’t know: your home backs up to a greenbelt, has fully paid solar, and was recently remodeled — that changes everything.”

  • Agent AI Advantage

    $750
    ICT Online Course

    Agent AI Advantage

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    Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.

    What you'll gain:

    • Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate

    • Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media

    • Effective strategies for networking, negotiating, and publishing ebooks using AI

    Add to Cart Agent AI Advantage

    Hands-on mastery

    ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate

    Agent AI Advantage

    Next-level content creation

    Blog posts, ads, videos, listing descriptions, and social media

    Agent AI Advantage

    Effective strategies

    For networking, negotiating, and publishing ebooks using AI

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.  

    Agent AI Advantage

    Click to watch more about this real estate training course

    Program curriculum

    Enrollment includes access to the following course materials for 6 months.

    Welcome to Agent AI Advantage
    • Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
    • Schedule a Coaching Call
    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
    Module 1: Mastering AI Basics: Introduction, Prompts, & Customizations
    • VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
    • WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
    • 5 ChatGPT Prompts Every Agent Must Use
    • Plain text: 5 ChatGPT Prompts Every Agent Must Use
    Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
    • WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • SOI by Brian Icenhower
    • Behavior by Brian Icenhower
    Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
    • WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • SEO Blogging with AI and ChatGPT
    • Create Videos with AI for Realtors
    • Adding Value with ChatGPT for Realtors
    Module 4: Strategic Networking: Leveraging ChatGPT for Building Connections
    • VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
    • WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
    Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    • VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
    • WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    • VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
    • WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    • VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
    • WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
    • WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Rick’s Market Update
    Agent AI Advantage

    About this course

    • $750.00
    • 33 lessons; 3 hours of video content
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Agent AI Advantage

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Agent AI Advantage

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Agent AI Advantage

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Rick ​Fuller.

    Learn how to use AI to your advantage as a real estate professional.

    I am so excited about this course, Agent AI Advantage.

    This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.

    I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more.  The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.

    The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
    Agent AI Advantage

    Learn how to use AI to your advantage as a real estate professional.

    This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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How AI Supplements AVMs with Real-Time Insight

The best way to strengthen your ability to interpret AVMs? Use AI tools that can gather real-time market data.

I’m not talking about ChatGPT here — I’m talking about Perplexity.ai.

Perplexity thinks like an engineer. It’s highly analytical. It can:

  • Pull local sales data

  • Summarize trends in inventory, days on market, and list-to-sale ratios

  • Break it down into clear, client-facing language

While ChatGPT is conversational and general, Perplexity is specific and data-driven. It gives you the market intelligence that AVMs miss.

If you’re not offering a branded home valuation tool, you’re missing a huge opportunity to stay relevant and keep leads in your own ecosystem.

Rick Fuller

The Winning Combo: AVMs + Perplexity + You

When you combine:

  • The consumer’s reliance on AVMs

  • Your own local expertise

  • And Perplexity’s live, research-backed insight

…you’re equipped to deliver the most credible, balanced, and persuasive pricing strategy to your sellers.

✅ We even created a full module inside the Agent AI Advantage course to walk you through how to use Perplexity.ai — plus a free downloadable prompt guide so you don’t have to figure it out on your own.

Sign up for The Intelligent Agent newseltter and receive this free download straight to your inbox by clicking here.