Learn the best times to post on Instagram, Facebook, TikTok, LinkedIn, and Pinterest in 2025. ICT social media coach Nick Baldwin shares new data-backed tips to boost your post visibility and engagement.
If you’re not seeing engagement on your social media posts, you might be overlooking a surprisingly powerful factor: timing. According to Sprout Social’s recent analysis of over 2.5 billion engagements, when you post can be just as important as what you post.
In 2025, posting at the right time is more important than ever—especially if you’re trying to get your content seen, liked, and shared. Let’s break it down by platform so you can make smarter, data-informed decisions.
VIDEO: Best Times to Post on Social Media in 2025: What the Data Says
The Best Times to Post by Platform
📅 Instagram & TikTok:
Best engagement window: 11:00 AM – 12:00 PM, Monday through Thursday
Why? These platforms thrive when users are taking mid-morning breaks. People are in scroll mode but not quite distracted yet.
📅 Facebook:
Best engagement window: Around midday, especially 10:00 AM – 1:00 PM
People check Facebook on lunch breaks or while multitasking at their desks. This sweet spot is perfect for catching eyes during downtime.
📅 LinkedIn:
Best engagement window: 7:00 AM – 9:00 AM, Monday to Thursday
LinkedIn audiences are typically early risers checking in before work begins. If you’re posting to a professional audience, timing matters even more.
📅 Pinterest:
Best engagement window: Lunchtime hours, typically around 12:00 PM – 1:00 PM
Pinterest traffic peaks when people are dreaming, planning, or seeking inspiration mid-day.
Why Wednesdays Win
Across platforms, mid-morning on Wednesdays often performs best. Why? People are past the Monday chaos, into their weekly groove, and not yet mentally checking out like they tend to do on Fridays.
If you have one big piece of content to share each week—make Wednesday your go-to launch day.
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Digital Domination Social Media Coaching Program
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 8-week-long specialized role coaching program
- Dates TBA upon registration
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Nick Baldwin.Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market. With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table. Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions. The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed. Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads. Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are. For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content. For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively. Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately. Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Tweak by Platform, But Stay Consistent
Here’s what I recommend:
Batch your content ahead of time and use a scheduler (like Later, Metricool, or Buffer) to post during those high-engagement windows.
Test and learn – your audience might have its own patterns. Use insights from each platform to monitor what works best.
Avoid Friday afternoons and weekends unless your content is evergreen and lifestyle-focused.
Pro Tip: Combine Timing with Strong Content
Timing alone won’t save a weak post. But combining strong messaging with optimal timing can supercharge your engagement. Always lead with value and follow up with consistency.
If you’re still not seeing the engagement you want, it may be time to tweak your content strategy, hook lines, or CTA structure. (Spoiler alert: we’ve got courses for that.)
In 2025, posting at the right time is more important than ever—especially if you’re trying to get your content seen, liked, and shared.
ICT Coach Nick Baldwin
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Final Thoughts
You don’t have to guess anymore. The data is here—and it’s clear. If you want more eyes on your content, start by posting when people are actually online and paying attention.
Need more help with your social strategy? That’s what I’m here for.
