Learn how to write high-converting real estate listing descriptions using AI tools like Google Gemini. Discover tips for translating listings into multiple languages and maximizing your online visibility.
Hey everyone — Rick Fuller here with Icenhower Coaching and Training. Today, we’re talking about something every real estate agent needs to master: writing strong, compelling listing descriptions. Too often, I see listings with just two or three lines of text. That’s not doing your client — or their property — any justice.
Whether the home is a modest starter or a luxury estate, it deserves to be professionally described — with:
Clear grammar and punctuation
Purposeful adjectives (not just “beautiful” or “gorgeous”)
Descriptive, compelling, and accurate language
The good news? AI can help you write better listings, faster.
VIDEO: Create Better Real Estate Listing Descriptions with Google Gemini & AI
Why Google Gemini Is the Best AI Tool for Listing Descriptions
Sure, ChatGPT is a popular tool. But in my experience, Google Gemini is a better fit for real estate agents when it comes to writing listings. Why?
It’s powered by Google.
Gemini is deeply integrated with the same systems that drive search, language, and even translation — making it incredibly accurate and SEO-aware.
It translates listings into multiple languages.
Once you generate a listing in English, you can quickly translate it into Spanish, Chinese, Italian, Portuguese — whatever languages are common in your local market.
It helps you reach more people.
Clients feel more confident when reading in their native language. This builds trust and connection — and gives your listing an edge.
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Agent AI Advantage
ICT Online CourseAgent AI Advantage
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
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Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
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Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
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Effective strategies for networking, negotiating, and publishing ebooks using AI
Hands-on mastery
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Welcome to Agent AI Advantage- Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
- WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
- 5 ChatGPT Prompts Every Agent Must Use
- Plain text: 5 ChatGPT Prompts Every Agent Must Use
- VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
- WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
- SOI by Brian Icenhower
- Behavior by Brian Icenhower
- VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
- WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- SEO Blogging with AI and ChatGPT
- Create Videos with AI for Realtors
- Adding Value with ChatGPT for Realtors
- VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
- WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
- VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
- WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
- VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
- WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
- VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
- WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
- VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
- WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Rick’s Market Update
About this course
- $750.00
- 33 lessons; 3 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Rick Fuller.Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
How to Use Google Gemini to Write a Listing Description
Here’s how I recommend using Google Gemini in your listing process:
Use our free prompt guide (sign up for our AI newsletter to gain access!)
Paste the prompt into Gemini, and add specific details about the property
If you don’t love the first version — regenerate it!
Once you’re happy, ask Gemini to translate it into the language(s) you need
Take the listing text and turn it into:
A Facebook post
A tweet or Instagram caption
A blog post linking back to your website
Pro tip: Use a lead capture form (like forced registration) on the property page so after a few clicks, the visitor has to enter their contact info. That’s how you turn listing views into real leads.
Too often, I see listings with just two or three lines of text. That’s not doing your client — or their property — any justice.
Rick Fuller
AI Won’t Replace You — It Will Enhance You
AI is not here to replace real estate agents. It’s here to support you — to act like an assistant (or two or three). The key is using the right AI tool for the right task.
For listing descriptions, that tool is Google Gemini.
✅ Download our free Google Gemini prompt guide to get started today. Sign up for The Intelligent Agent & AI Newsletter to receive this resource, sent straight to your inbox.
🎓 Get full training inside the Agent AI Advantage course.
