Learn how to write high-converting real estate listing descriptions using AI tools like Google Gemini. Discover tips for translating listings into multiple languages and maximizing your online visibility.
Hey everyone — Rick Fuller here with Icenhower Coaching and Training. Today, we’re talking about something every real estate agent needs to master: writing strong, compelling listing descriptions. Too often, I see listings with just two or three lines of text. That’s not doing your client — or their property — any justice.
Whether the home is a modest starter or a luxury estate, it deserves to be professionally described — with:
Clear grammar and punctuation
Purposeful adjectives (not just “beautiful” or “gorgeous”)
Descriptive, compelling, and accurate language
The good news? AI can help you write better listings, faster.
VIDEO: Create Better Real Estate Listing Descriptions with Google Gemini & AI
Why Google Gemini Is the Best AI Tool for Listing Descriptions
Sure, ChatGPT is a popular tool. But in my experience, Google Gemini is a better fit for real estate agents when it comes to writing listings. Why?
It’s powered by Google.
Gemini is deeply integrated with the same systems that drive search, language, and even translation — making it incredibly accurate and SEO-aware.
It translates listings into multiple languages.
Once you generate a listing in English, you can quickly translate it into Spanish, Chinese, Italian, Portuguese — whatever languages are common in your local market.
It helps you reach more people.
Clients feel more confident when reading in their native language. This builds trust and connection — and gives your listing an edge.
How to Use Google Gemini to Write a Listing Description
Here’s how I recommend using Google Gemini in your listing process:
Use our free prompt guide (sign up for our AI newsletter to gain access!)
Paste the prompt into Gemini, and add specific details about the property
If you don’t love the first version — regenerate it!
Once you’re happy, ask Gemini to translate it into the language(s) you need
Take the listing text and turn it into:
A Facebook post
A tweet or Instagram caption
A blog post linking back to your website
Pro tip: Use a lead capture form (like forced registration) on the property page so after a few clicks, the visitor has to enter their contact info. That’s how you turn listing views into real leads.
Too often, I see listings with just two or three lines of text. That’s not doing your client — or their property — any justice.
Rick Fuller
AI Won’t Replace You — It Will Enhance You
AI is not here to replace real estate agents. It’s here to support you — to act like an assistant (or two or three). The key is using the right AI tool for the right task.
For listing descriptions, that tool is Google Gemini.
✅ Download our free Google Gemini prompt guide to get started today. Sign up for The Intelligent Agent & AI Newsletter to receive this resource, sent straight to your inbox.
🎓 Get full training inside the Agent AI Advantage course.
