Learn how real estate agents reduce taxes & increase profit margins next year by completing this easy 1-hour task this year!
Most real estate agents don’t fail because they lack hustle.
They fail because they never learn to think like business owners.
As the calendar year winds down, I see the same mistakes repeated over and over by agents, team leaders, and broker-owners across the country. Sales slow in the winter. Cash flow tightens. Fear creeps in. And instead of making smart financial decisions, they go into survival mode.
They stop thinking about the year.
They stop thinking about the business.
They start thinking only about the next check.
That mindset costs you more than you realize — especially when tax season shows up three months later.
VIDEO: How Real Estate Agents Reduce Taxes & Increase Profit Margins Next Year
Why Winter Is the Most Dangerous Financial Season in Real Estate
In most markets, winter brings:
Fewer listings
Fewer closings
More emotional decision-making
What usually happens is this:
You cut expenses.
You jump back into heavy production.
You tell yourself, “I’ll just do it all myself.”
Suddenly, profit looks great again.
And then… April arrives.
That “profit” you created by cutting systems, staff, and support didn’t magically turn into wealth — it turned into a massive tax bill you didn’t plan for.
That’s how agents wake up owing 40% of money they no longer have.
The Employee Mindset vs. the Business Owner Mindset
Most real estate professionals still think like employees:
“How do I get my next paycheck?”
Business owners think differently:
“How do I manage my income, expenses, taxes, and cash flow over an entire year?”
That difference is the gap between constant financial stress and long-term wealth.
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Team Coaching Program
The Team Real Estate Coaching Program is for smaller teams looking for internal structure, leverage and leadership.
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Agent Financials
ICT Online CourseAgent Financials
Master the numbers that drive your real estate business.
-
Learn financial models that top agents use to maximize profit
-
Track expenses, budgets, and ROI with simple systems
-
Understand profit margins, income streams, and growth benchmarks
-
Build financial dashboards to monitor performance at a glance
-
Strategies to scale while protecting profitability
-
Downloadable spreadsheets, templates, and tracking tools
Gain Financial Clarity
Understand your income, expenses, and profit margins so you can make smarter business decisions.
Implement Proven Models
Use simple financial systems and dashboards to track budgets, ROI, and agent performance.
Protect & Grow Profitability
Apply strategies to scale your business while maintaining healthy margins and long-term stability.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent Financials
More about this real estate training course
Course curriculum
Enrollment includes access to the following course materials for 6 months.
Module 1: Managing Agent Financials- VIDEO: Managing Agent Financials
- AUDIO: Managing Agent Financials
- Workbook: Managing Agent Financials
- Agent Financials Banking Accounts
- VIDEO: Mastering the Realtor Budget
- AUDIO: Mastering the Realtor Budget
- Workbook: Mastering the Realtor Budget
- Real Estate Budget Schedule (example)
- Real Estate Budget Schedule (fillable)
- VIDEO: Grasping the Profit & Loss Statement
- AUDIO: Grasping the Profit & Loss Statement
- Workbook: Grasping the Profit & Loss Statement
- Sample Profit & Loss Statement
- VIDEO: Analyzing Business Financials
- AUDIO: Analyzing Business Financials
- Workbook: Analyzing Business Financials
About this course
- $299.00
- 15 lessons
- 1.5 hours of video content
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I created Agent Financials because there is simply no other training out their like this specifically for real estate agents.
Most agents have no idea where they are at financially. You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business. Now is the time to step up your game. This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action. You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.
"My business is growing, but for some reason, I'm broke."
We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers. It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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The #1 Strategy: Prepay Expenses Before the End of the Year
One of the simplest — and most powerful — ways real estate agents reduce taxes is by prepaying next year’s expenses before December 31st.
Here’s why it works:
Expenses reduce taxable income.
Reduced taxable income = lower tax liability.
You still use those services next year — but you paid for them during a high-income year.
Real Example: The CRM Strategy
Let’s say your CRM costs $400 per month.
Instead of paying monthly next year, you prepay the full year:
$400 × 12 = $4,800 expense this year.
That single move:
Cuts your taxable income by $4,800
Improves next year’s monthly cash flow
Increases next year’s profit margin immediately
Now multiply that across every system you use.
Where Agents Miss the Biggest Opportunity: Commission Caps
If your brokerage has a commission cap — pay attention.
Let’s say your cap is $20,000.
Most agents wait to pay it gradually throughout the year.
Smart agents prepay the entire cap in December.
Now:
You create a $20,000+ expense this year
You operate at 100% commission next year
You instantly reduce taxable income by $20,000
At a 40% combined tax rate, that’s roughly:
$8,000–$10,000 saved — legally — with one decision.
“But Aren’t I Just Paying It Now Anyway?”
Yes — and that’s the point.
You’re shifting expenses into a year where you can afford them.
You’re protecting cash flow next year.
And you’re eliminating the risk of:
A slower year
Rising interest rates
Surprise expenses
Smart business owners don’t time business decisions around taxes — they use taxes to support business decisions.
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Quick View
Leadership Strategies
ICT Online CourseLeadership Strategies
Learn how to lead your real estate team or brokerage with confidence, clarity, and vision.
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Discover proven leadership models used by top-performing real estate organizations
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Learn how to inspire, motivate, and retain high-producing agents and staff
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Develop effective communication and accountability strategies for your team
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Understand how to set clear expectations and create a performance-driven culture
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Gain tools to coach through conflict, manage change, and increase team morale
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Includes leadership assessments, meeting templates, and actionable implementation tools
Lead with Vision
Develop a clear direction that aligns your people, systems, and goals.
Inspire Peak Performance
Motivate your agents and staff with proven leadership and accountability models.
Build a Winning Culture
Create an environment where productivity, retention, and growth thrive.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Course curriculum
Enrollment includes access to the following course materials for 6 months
Welcome to Leadership Strategies- Welcome to Leadership Strategies with Rick Fuller
- Sign up for the Executive Leadership Round Table Group Coaching Program
- Join us at the ICC Regional Summit
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: How to Scale Your Team
- WORKBOOK: How to Scale Your Team
- VIDEO: Leadership Training for Real Estate Team Wanting to Grow
- WORKBOOK: Leadership Training for Real Estate Teams Wanting to Grow
- VIDEO: Leading With Opportunities, Not Obstacles
- WORKBOOK: Leading With Opportunities, Not Obstacles
- VIDEO: Real Estate Agent Attraction Recruiting Strategies
- WORKBOOK: Real Estate Agent Attraction Recruiting Strategies
- VIDEO: Real Estate Leadership Coaching Strategies
- WORKBOOK: Real Estate Leadership Coaching Strategies
- VIDEO: Viral Team Goals and Activity Based Indicators
- WORKBOOK: Viral Team Goals and Activity Based Indicators
- VIDEO: Public Accountability and Personal Responsibility
- WORKBOOK: Public Accountability and Personal Responsibility
- VIDEO: The Power of Dashboards
- WORKBOOK: The Power Of Dashboards
- VIDEO: Replacing Yourself as a Real Estate Leader
- WORKBOOK: Replacing Yourself as a Real Estate Leader
About this course
- $249.00
- 23 lessons
- 5.5 hours of video content
Leadership Strategies
Click to watch more about this real estate training course
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Rick Fuller.
Raise your leadership skills and develop your leadership strategies to grow your business.
I am so excited about this course, Leadership Strategies.
This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people. You cannot outgrow your personal development. Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.
Lead your real estate organization with purpose and proven systems.
Enroll in Leadership Strategies to master the frameworks, communication skills, and accountability tools that drive growth and performance. Learn how to lead confidently, coach effectively, and build a culture that lasts.
Start your leadership transformation today.
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
-
-
Quick View
Agent Financials
ICT Online CourseAgent Financials
Master the numbers that drive your real estate business.
-
Learn financial models that top agents use to maximize profit
-
Track expenses, budgets, and ROI with simple systems
-
Understand profit margins, income streams, and growth benchmarks
-
Build financial dashboards to monitor performance at a glance
-
Strategies to scale while protecting profitability
-
Downloadable spreadsheets, templates, and tracking tools
Gain Financial Clarity
Understand your income, expenses, and profit margins so you can make smarter business decisions.
Implement Proven Models
Use simple financial systems and dashboards to track budgets, ROI, and agent performance.
Protect & Grow Profitability
Apply strategies to scale your business while maintaining healthy margins and long-term stability.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent Financials
More about this real estate training course
Course curriculum
Enrollment includes access to the following course materials for 6 months.
Module 1: Managing Agent Financials- VIDEO: Managing Agent Financials
- AUDIO: Managing Agent Financials
- Workbook: Managing Agent Financials
- Agent Financials Banking Accounts
- VIDEO: Mastering the Realtor Budget
- AUDIO: Mastering the Realtor Budget
- Workbook: Mastering the Realtor Budget
- Real Estate Budget Schedule (example)
- Real Estate Budget Schedule (fillable)
- VIDEO: Grasping the Profit & Loss Statement
- AUDIO: Grasping the Profit & Loss Statement
- Workbook: Grasping the Profit & Loss Statement
- Sample Profit & Loss Statement
- VIDEO: Analyzing Business Financials
- AUDIO: Analyzing Business Financials
- Workbook: Analyzing Business Financials
About this course
- $299.00
- 15 lessons
- 1.5 hours of video content
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
I created Agent Financials because there is simply no other training out their like this specifically for real estate agents.
Most agents have no idea where they are at financially. You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business. Now is the time to step up your game. This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action. You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.
"My business is growing, but for some reason, I'm broke."
We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers. It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
-
What Can You Prepay?
Almost everything:
CRMs
Coaching programs
Websites & tech tools
Brokerage caps
Rent & office leases
Marketing subscriptions
Lead services
Training platforms
Professional services
In tight economies, almost no vendor will say no to cash upfront.
The Real Lesson
Most agents manage their business week-to-week.
The most profitable agents manage it year-to-year.
Every October, November, and December, you should be asking:
What expenses can I prepay?
Where can I legally reduce taxable income?
How can I improve next year’s cash flow now?
That’s how real estate agents stop reacting — and start building wealth.
