Learn the best practices that all Realtors should implement to effectively manage their financial systems.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

• VIDEO: Managing Agent Financials
• AUDIO: Managing Agent Financials
• Workbook: Managing Agent Financials
• Agent Financials Banking Accounts

• VIDEO: Mastering the Realtor Budget
• AUDIO: Mastering the Realtor Budget
• Workbook: Mastering the Realtor Budget
• Real Estate Budget Schedule (example)
• Real Estate Budget Schedule (fillable)

• VIDEO: Grasping the Profit & Loss Statement
• AUDIO: Grasping the Profit & Loss Statement
• Workbook: Grasping the Profit & Loss Statement
• Sample Profit & Loss Statement

• VIDEO: Analyzing Business Financials
• AUDIO: Analyzing Business Financials
• Workbook: Analyzing Business Financials

About this course

• $299.00
• 15 lessons
• 1.5 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• Learn best accounting practices for your real estate business, and what to look for in an accountant.
• Understand the purpose of the Real Estate Budget Schedule and how you can use it to determine the levels of spending necessary to keep your business growing.
• Learn why you need to look at your Profit & Loss Statement quarterly, and how to use it to see exactly where you're at.
• Once you are able to access your P&L Statement, you will learn what each line item means and how to use it to determine where you fall on the Real Estate Budget Schedule
• Get insight into how you can use your P&L Statement and your Real Estate Budget Schedule to now make the changes needed by diagnosing your own issues and prescribing your own next steps.
• Become empowered and take charge of your financials so that you never feel in the dark again when it comes to your income, your spending, and the growth of your real estate business.

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

I created Agent Financials because there is simply no other training out their like this specifically for real estate agents.

Most agents have no idea where they are at financially.

You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business.

Now is the time to step up your game.

This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action.

You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.

"My business is growing, but for some reason, I'm broke."

We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers.

It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success.

Agent Financials

More about this real estate training course

Talk to a coach

Circle prospecting helps you turn one listing into many more. Take this course to master the principles and practice of circle prospecting.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

Course materials

• Workbook: Circle Prospecting Around Listings
• Video: Circle Prospecting Around Listings
• Resource: Daily SOI Contact Form (Fillable)
• Script: Circle Prospecting - Just Listed
• Script: Circle Prospecting - Just Sold
• Script: Circle Prospecting - Hot Real Estate Market
• Script: Circle Prospecting - Open House

About this course

• $149
• 11 lessons
• .5 hours of video content

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

Make circle prospecting work for you.

Talk to a coach

When opportunity comes knocking, you'd better answer the door! This course is a great opportunity to learn successful door knocking techniques that will help you generate new listings. This course includes all the scripts and tactics you need to make the most of every neighborhood visit you make.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Workbook: Door-knocking for success
• Video: Door-Knocking for Success
• Graphic: 4-Step Property Preview Strategy
• Script: Property Preview - Door-Knocking
• Script: Turnover Rate
• Resource: Sample Property Preview Checklist
• Resource: Door-Knocking Note Log (Fillable)
• Lead-Tracking Sheet (Fillable)

About this course

• $149
• 11 lessons
• .5 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• SCRIPTS Helpful scripts to teach you the right things to say when Door Knocking: Property Preview Script, Turnover Rate Script.
• RESOURCES that you can download to help you start using what you've learned in your business today: Sample Property Preview Checklist, Door-Knocking Note Log (fillable form), Lead Tracking Sheet.
• FOUR-STEP PROPERTY PREVIEW STRATEGY outlines the steps for prospecting around areas with clusters of active listsings.
• VIDEO by Brian Icenhower, teaching the content. He details how property previews are a great way to tie lead generation to learning the business and developing the skill sets that will, in turn, make you an even more powerful prospector.
• OPTIONS for how you learn best. We provide you with a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand.

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

Are you ready to become an even more powerful prospector?

In this condensed course, you'll learn exactly why property previews are a great way to tie lead generation to learning the ins and outs of the industry, and you'll be on-track to develop the key skillsets that will bring you high-quality business.

For decades, previewing property has been an effective lead-generation method that real estate agents have systematically implemented to get new listings, while also developing superior market knowledge and expertise. Why? Well, property previews solve many of the issues that new agents face when they first get into the business. While plenty of top-producing agents make this activity a part of their regular routines, previewing property is a particularly good way for new agents who haven't developed a large client database yet to hit the ground running.

There's no better way to dive into the world of real estate than by previewing properties via door knocking -- and this course is packed with the resources you need to get started.

Door Knocking: When opportunity knocks ...

Learn how to turn door knocking into a source for new business in this jam-packed crash course.

Talk to a coach

Create steady and predictable sources of commission income from targeted geographic communities.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Workbook: Introduction to Farming
• Video: How to Select Your Farm

• Workbook: Flyers, Mailers, Seasonals and Updates
• Video: Flyers, Mailers, Seasonals and Updates
• Script: Just Sold
• Script: Just Listed
• Newsletter Templates by Month
• Just Sold Flyer and Postcard Templates
• Just Listed Flyer and Postcard Templates
• Now Offering Virtual Showings Postcard Template
• Direct Mail Marketing Companies
• Check-In: Module 2

• Workbook: Calling the Neighbors & Door-Knocking
• Video: Calling the Neighbors & Door-Knocking
• Script: Follow-Up for Neighbors
• Script: Door-Knocking
• Script: Just Sold
• Script: Just Listed

• Workbook: FSBOs & Expired Listings
• Video: For Sale By Owners & Expired Listings
• Expired Listing Postcard Template
• Script: FSBO Phone Call
• Script: Benefits of Listing with an Agent
• Script: The Watch Analogy
• Script: Expired Listing #1
• Script: Expired Listing #2
• Script: Expired Listing #3

• Workbook: Open Houses & Neighborhood Events
• Video: Open Houses & Neighborhood Events
• Script: Promoting Your Open House
• Script: Scheduling an Open House
• Script: Open House Security
• Script: Open House Buyer Conversion
• Script: When a Neighbor Walks In
• Client Appreciation Events Packet
• Open House System Checklist – fillable
• Open House System Checklist
• Open House Instagram Posts Template
• Open House Flyer Template
• Open House Facebook Posts Template
• Open House Timeline Graphic
• Luxury Open House Ideas

• Workbook: Email databases, campaigns and community websites
• Video: Creating Email Databases, Campaigns & Community Websites
• Email Campaigns
• Community Websites
• Search Updates
• Script: Email Campaigns

• Workbook: Farming with Social Media
• Video: Social Media Farming Methods
• Real Estate Farming Ideas to Farm an Entire City
• Script: Facebook Farming

• Video: Geographic Farming Scripts and Ideas for Real Estate Agents
• Farming Placement Graphic

About this course

• $299
• 58 lessons
• 3.5 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
• TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
• OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of "Certified Geographic Farming Expert" or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.

Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

We know this course will be valuable for your real estate business.

Become the neighborhood real estate expert of choice.

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

Agent Financials

More about this real estate training course

Talk to a coach

Discover how top producing agents use Google Local Service Ads to generate high-quality listing and buyer leads. Also, learn the best practices to maximize your online presence and for converting more leads into clients.

Designed for all learning types

Video Training

Written Modules

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Module 1 Video: Local Services Ads
• Workbook: Module 1: Local Services Ads
• Quick Tip: 3 things that make you appear more frequently for Local Services Ads
• Generating Listing Leads with Local Services Ads
• Online Lead Source Funnel
• Quick Tip: Starting off on the right foot

• Module 2 Video: My Business Profile
• Workbook: Module 2: My Business Profile
• Creating Multiple Google My Business Locations
• How to Create Multiple Google Locations for a Real Estate Agent
• Quick Tip: If you are struggling to get locations verified
• How to Create Multiple Google Locations for a Real Estate Agent

• Module 3 Video: Online Reviews
• Workbook: Module 3: Online Reviews
• Best Practices for Generating Google Reviews
• Asking for a Review
• Asking for a Google Review Template
• Leave Us a Review Social Media Template
• Google Review Request Email Template
• Example Video: Reviews Request
• Google Review Script & Instructions for Staff
• Quick Tip: Reviews for each location
• Online Review Job Post (Word doc with social post text)
• Online Review Job Post (PowerPoint design file template)
• Advanced Techniques for Getting Google Reviews

• Module 4 Video: Maximize Your Online Presence
• Workbook: Module 4: Maximize Your Online Presence
• Google Posts
• How Real Estate Agents Rank Higher on Google

• Module 5 Video: Grow Your Business-to-Business Database with Google
• Workbook: Module 5: Grow Your Business-to-Business Database with Google
• Real Estate Vendor List Template
• Real Estate Vendor Program Scripts

• Module 6 Video: Additional Online Referral Lead Services
• Workbook: Module 6: Additional Online Referral Lead Services
• Online Lead Referral Sources

About this course

• $249.00
• 38 lessons
• 3 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• Learn about Local Services Ads and how to leverage them to dominate the local real estate market
• Business profile best practices and how-to to create a profile that will showcase the value you provide
• How to get reviews and use them to grow your business
• Action Steps at the end of each module to help you apply what you just learned

Reviews

Jake Rockwell

Dennis Adelpour

Tammi Humphrey

What are you waiting for?

Talk to a coach

Learn how to make smart and strategic hiring decisions.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Workbook: Hiring Foundations
• Video: Initial Hiring Considerations & Mindset
• Graphic: The first-quarter check-mark
• Graphic: The hiring process overview

• Workbook: The Job Description
• Video: Creating a Job Description
• Job Description: Administrative Assistant
• Job Description: Buyer’s Agent
• Job Description: Showing Assistant
• Graphic: Leverage Training Curve

• Workbook: The DISC Assessment
• Video: Identifying DISC Behavioral Profiles
• Graphic: DISC Profiles
• Graphic: DISC Behavioral Assessment
• Script: “Applicant Denied” Email
• Module 3: Get to know the DISC profiles

• Workbook: Advertising the Job
• Video: Advertising the Job: Getting into action
• Online Job Post: Administrative Position
• Online Job Post: Sales Position
• Script: Facebook Job Ad
• Script: Calling Affiliates
• Script: Calling SOI Contacts
• Script: “Thank you for your interest” email

• Workbook: Reviewing Applications, Getting Behavioral Assessments
• Video: Reviewing Applications & Getting Behavioral Assessments
• DISC Email Instructions Template

• Workbook: The Phone Screening Interview
• Video: Who to Look For: The phone screening interview
• Phone Screening Worksheet (fillable)
• Follow-Up Phone Screening Worksheet (fillable)
• The DISC Profiles
• The DISC Behavioral Assessment
• Computer Skills Assessment – Indeed.com

• Workbook: The In-Person Interview
• Video: The In-Person Interview
• In-Person Interview Form (fillable)

• Workbook: Reference checks
• Video: Reference Check Worksheet (fillable)

• Workbook: Compensation Considerations & the Final Offer
• Video: Compensation Considerations & the Final Offer
• Offer Letter for Administrative Staff
• Offer Letter for ISA to Sales Agent
• Offer Letter for Sales Agents
• New Employee Information Card (fillable)
• Advanced Hiring Considerations

About this course

• $299
• 52 lessons
• 4 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• SCRIPTS Applicant Denied Email, Facebook Job Ad, Calling Affiliates, Calling SOI Contacts, Thank You For Your Interest Email, and more.
• FORMS AND LISTS to streamline processes. DISC Email Instructions Template, Phone Screening Worksheet, DISC Behavioral Assessment, In-Person Interview Form, Reference Check Worksheet, Offer Letter Templates, New Employee Information Card, and more.
• GRAPHICS to illustrate key concepts. The First Quarter Checkmark, The Hiring Process Overview, Leverage Training Curve, DISC Profiles, and more.
• JOB DESCRIPTIONS so you don't have to reinvent the wheel. Job Descriptions for Administrative Assistant, Buyer's Agent, Showing Agent, Online Job Posts, and more.
• OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of "Certified Hiring Associate" or CHA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

Nine simple but vital steps, this course walks you through the optimal hiring process so that you can get the right person hired the first time around.

The whole hiring process is designed for busy professionals who don’t have a lot of time to invest in hiring but still need to make a smart and selective hire.

Whether you’re hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible.

Make a smart & selective hire.

Talk to a coach

Tested and proven on many of the top prospectors and Inside Sales Agents in North America, this course was created to train ISAs on successful prospecting techniques and designed to get ISAs into action and converting leads quickly.

Designed for all learning types

Video Training

Written Modules

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Video: Online Lead Sources
• Intro & Setting Online Leads and Setting Expectations eBook file

• Video: Making Initial Contact with Online Leads
• Making Initial Contact with Online Leads eBook file
• 2-Week Assault Plan
• VIDEO: How to Set Up Your CRM
• SOI Call & Text Contact Cycle

• Video: Online Lead Follow-Up Plans
• Online Lead Follow-Up Plans eBook file

• Video: Online Lead Nurturing Scripts
• Online Lead Nurturing Scripts eBook file

• Video: Tracking Online Lead Key Performance Indicators
• Tracking Online Lead Key Performance Indicators eBook file
• ICC Team Dashboard Template

• Learning Objectives
• Printable Workbook: Scheduling & Time Management
• Video: Scheduling & Time Management
• Tips to Avoid Procrastination
• Scheduling Calendar
• Daily Schedule for Realtors
• Quiz: Module 6

• Learning Objectives
• Printable Workbook: Conversation Skill Development – Mirroring & Matching
• Video: Conversation Skill Development – Mirroring & Matching
• Learning Styles Language
• What Type of Learner Are You?
• Quiz: Module 7

• Learning Objectives
• Printable Workbook: Downswings, Embedded Commands, Tie-Downs & Trial Closes
• Video: Downswings, Embedded Commands, Tie-Downs & Trial Closes
• Trial Closes & Tie-Downs
• DISC Profiles
• Step + Value + Tie Down
• Step + Value + Tie Down (BLANK)
• Embedded Commands Practice
• Trial Close Practice Tracker
• Quiz: Module 8

• Learning Objectives
• Printable Workbook: Tracking, Analytics & Organized Sales Process
• Video: Tracking, Analytics & Organized Sales Process
• Organized Sales Process: Phases Flowchart
• Quiz: Module 9

• Learning Objectives
• Printable Workbook: Alternative-Choice Close & Objection-Handling
• Alternative-Choice Close & Objection-Handling
• Methods of Closing
• Objection Handlers
• Quiz: Module 10

• Learning Objectives
• Printable Workbook: Creating Urgency
• Video: Creating Urgency – Scripts & Techniques
• Top Ways to Create Urgency
• Organized Sales Process: Phases Flowchart
• Quiz: Module 11

• Learning Objectives
• Printable Workbook: Nurturing & Cultivation
• Video: Nurturing & Cultivation
• Weekly Nurture Checklist
• Are You Nurturing?
• Nurture Contact Formula Flowchart
• Real-Deal Trust Builders
• Organized Sales Process Phases Flowchart
• Quiz: Module 12

• Learning Objectives
• Printable Workbook: Pre-Qualification
• Video: Pre-Qualification: Processes, Scripts & Methods
• Pre-Qualification Do’s and Don’ts
• Phrases to Get Back on Track
• Buyer Questionnaire & Lead Sheet
• Buyer Questionnaire & Lead Sheet (fillable PDF)
• Seller Questionnaire & Lead Sheet
• Seller Questionnaire & Lead Sheet (fillable PDF)
• Quiz: Module 13

• Learning Objectives
• Printable Workbook: Closing & Conversation Models
• Video: Closing & Conversation Models
• Methods of Closing
• 3 Deep Questions
• L.P.M.A.M.A. Qualifying Conversation Model
• Quiz: Module 14

• Learning Objectives
• Printable Workbook: Building Value
• Video: Building Value
• Building Value
• Organized Sales Process Phases Flowchart
• Real-Deal Trust Builders
• 3 Deep Questions
• Quiz: Module 15

About this course

• $199.00
• 94 lessons
• 10 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• TOPICS including time management, tracking KPIs, how to prospect for online leads, conversion skill development, objection handling, how to nurture leads, closing strategies, mirroring and matching, DISC behavioral assessment, and more.
• SCRIPTS to reach all kinds of prospects. Online Lead Nurturing Script book, Script Book for ISAs, and more.
• RESOURCES to help you do your job more efficiently and effectively. Buyer Lead Sheet, Seller Lead Sheet, Trial Close Practice Tracker, Scheduling Calendar, Embedded Commands Practice, DISC Behavioral Assessment, Scripts, and more.
• QUIZ at the end of modules to promote retention of information and test your knowledge.
• OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

Reviews

Jake Rockwell

Dennis Adelpour

Tammi Humphrey

Looking to make the next step in your real estate career? Then you're in the right place!

The Inside Sales Agent (ISA) Training online course is for real estate agents who want to take on the challenge of becoming ISAs, with a systematized process for lead generation, nurturing, and converting that will set you up for success.

With 15 text-and-video modules packed with tips and resources, the course will teach you everything you need to know to get started in inside sales, using coach Brian Icenhower's tried-and-true methods to give you the advantage of over three decades of experience in the business.

What to expect

• prospecting best practices
• making initial contact
• lead follow-up
• nurturing techniques
• time management
• objection handling
• creating urgency
• pre-qualifying leads
• closing methods
• converting to appointments
• the entire organized sales process

Talk to a coach

Learn Canva for Real Estate Agents: A Beginner's Guide

Create Eye-Catching Marketing Materials

Learn to design captivating flyers, social media posts, and more to attract potential buyers

Boost Your Branding Efforts

Elevate your brand with professional graphics that convey trust and credibility

Save Time and Money

Designed for all learning types

Video Training

Written Workbook

Instructor Materials

Mergers & Acquisitions

Click to watch more about this real estate training course

Program curriculum

Enrollment includes access to the following course materials for 6 months.

• Welcome to Learn Canva!
• Setting Up Your Canva Account
• Workbook: Introduction to Canva
• Instructor’s Manual: Introduction to Canva
• Presentation Outline: Introduction to Canva
• Presentation: Introduction to Canva

• Navigating the Canva Interface
• Working With Templates & Styles
• Managing Brand Assets
• Workbook: Mastering Canva Basics
• (Included in full purchase)Instructor’s Manual: Mastering Canva Basics
• Presentation Outline: Mastering Canva Basics
• Presentation: Mastering Canva Basics
• Slides: Mastering Canva Basics

• Overview of Social Media Platforms for Real Estate
• Creating Instagram Content
• Designing for Facebook & LinkedIn
• Social Media Strategy: Take Our Course
• Workbook: Designing Engaging Social Media Content
• Instructor’s Manual: Designing Engaging Social Media Content
• Presentation Outline: Designing Engaging Social Media Content
• Presentation: Designing Engaging Social Media Content

• Creating Effective Print Marketing Collateral
• Setting Up Additional Print Marketing Templates
• Exporting Print Marketing Collateral
• Creating Effective Digital Marketing Collateral
• Enhancing Designs with QR Codes & Interactive Elements
• Workbook: Creating Marketing Collateral
• Instructor’s Manual: Creating Marketing Collateral
• Presentation Outline: Creating Marketing Collateral
• Presentation: Creating Marketing Collateral

• Creating an Email Header in Canva
• Creating Images for Your Email Marketing
• Editing Videos in Canva
• Workbook: Enhancing Client Engagement Through Visuals
• Instructor’s Manual: Enhancing Client Engagement Through Visuals
• Presentation Outline: Enhancing Client Engagement Through Visuals
• Presentation: Enhancing Client Engagement Through Visuals

• Create Flipbooks with Canva
• Easy Design Sharing in Canva
• Simplifying Social Media Sharing with Canva
• Workbook: Advanced Canva Features & Next Steps
• Instructor’s Manual: Advanced Canva Features & Next Steps
• Presentation Outline: Advanced Canva Features & Next Steps
• Presentation: Advanced Canva Features & Next Steps

About this course

• $99.00
• 6 modules; 45 lessons
• 6 months of access to course materials

Reviews

Jake Rockwell

Dennis Adelpour

Tammi Humphrey

Create templates in Canva to streamline your marketing workflow.

Talk to a coach

A course for newly licensed agents. Kickstart your real estate business!

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

• VIDEO: How To Create A Real Estate Sphere Of Influence List
• Workbook: Updating Your Database & Asking for Referrals
• Daily Contact Form (fillable)
• SOI Member Contact Form (fillable)
• SOI Update Database Script
• SOI Update Database Script & Ask for a Referral
• VIDEO: How to Set Up Your CRM
• SOI Call & Text Contact Cycle

• VIDEO: Your SOI Contact Plan
• Workbook: Your SOI Contact Plan
• My SOI Contact Plan
• Sample Contact Plans
• Sample Plan #1: The Basic
• Sample Plan #2: Giving to Get
• Sample Plan #3: Social Butterfly
• Monthly Mailer Topics

• VIDEO: How to Grow Your SOI
• Workbook: How to Grow Your SOI
• Script: Update Database & Ask for Referral
• Script: Asking for Referrals

• VIDEO: Your SOI Means Business
• Workbook: Your SOI Means Business
• Who Do Know from These Industries?
• Who Do I Know From These Industries Worksheet
• Who Do I Know From These Industries Spreadsheet
• Real Estate Vendor List Template
• Newsletter Templates by Month
• SOI Update Database Script
• Social Media SOI Direct Message Script
• Script: Referral Business Partnership I
• Script: Referral Business Partnership II
• Script: Follow Up After Referring a Client to a Vendor
• Script: To Contact SOI to Grow Vendor List

• VIDEO: Time to Get Social
• Workbook: Time to Get Social
• Personal Facebook Direct Message Script
• Social Media Calendar STAY Strategy for Content
• How to Create a Friends List on Facebook

• VIDEO: Facebook Business Page
• Workbook: Social Media Profile
• BONUS HELP: Creating a Facebook Page for Your Business
• BONUS HELP: Adding Essential Information to Your Facebook Page
• Facebook Description Examples
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
• BONUS HELP: How to Use Canva Tutorial
• BONUS HELP: How to Find Royalty Free Images
• BONUS HELP: Stock Photo Download
• Facebook Cover Templates
• Keyword Research Toolkit
• Keyword Examples
• Successful Facebook Ad Examples

• VIDEO: Open Houses
• Workbook: Open Houses
• Resource: Open House Prospecting Activities
• Resource: Open House Feedback Form (Printable)
• Resource: Positive Need Affirmation Sandwich (Fillable)
• Graphic: Open House Timeline
• Open House System Checklist (fillable)
• Open House System Checklist (editable)

• VIDEO: Listing E-Alert Updates
• Workbook: Listing E-Alert Updates
• Script: Neighborhood Listing E-Alert Email Drip
• Script: Geographic Farming Listing E-Alert Email Drip
• Script: Seller Lead Listing E-Alert Email Drip
• Script: Buyer Lead Listing E-Alert Email Drip
• Listing E-Alert Campaign Promotional Ad (fillable)

• VIDEO: Time Management & Tracking
• Workbook: Time Management & Tracking
• The Top-Producing Realtor’s Daily Schedule
• Sample Weekly Calendar
• The Erase and Replace Rule
• Graphic: The Eisenhower Decision Matrix
• Daily SOI Contact Form (fillable)
• Lead Tracking (fillable)
• SOI Member Contact Form (fillable)

• VIDEO: Google Local Service Ads
• Workbook: Google Local Services Ads
• Quick Tip: 3 things that make you appear more frequently for Local Services Ads
• Online Lead Source Funnel
• Quick Tip: If you are struggling to get locations verified
• Asking for a Review
• Asking for a Google Review Template
• Leave Us a Review Social Media Template
• Google Review Request Email Template
• Example Video: Reviews Request
• Online Lead Referral Sources

• VIDEO: 2 Week Assault Plan Explained
• Workbook: Online Leads & Prospecting
• Mastering Lead Follow Up – Infographic
• The Sales Process – Infographic
• Should I Keep Trying – Infographic
• They Didn’t Answer – Infographic
• Converting a Prospect to a Client – Infographic
• 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
• 2-Week Assault Plan Phone Call Scripts
• 2-Week Assault Plan Text Scripts
• 2-Week Assault Plan Email Template Scripts
• 2-Week Assault Plan Video Email Scripts
• 2-Week Assault Plan Facebook and Social Media Scripts

• VIDEO: Online Lead Follow Up Plans
• “I’ll Do You One Better”

• VIDEO: Buyer Presentation
• Workbook: Buyer Presentation
• Buyer Questionnaire & Lead Sheet
• Pre-Buyer Consult Video #1 Script
• Buyer Consultation Video Script
• Scripts for Presenting the Exclusive Buyer Agency Agreement
• Handling Objections to Signing the Buyer Agency Agreement

• VIDEO: Listing Presentation
• Workbook: Listing Presentation
• Seller Lead Sheet
• Price Reduction Graphic
• Listing Consultation
• Pre-Listing Consultation Video Scripts
• Pre-Listing Video #1 Script
• Pre-Listing Video #2 Script
• Pre-Listing Video #3 Script
• Pre-Listing Video #4 Script
• Pre-Listing Video #5 Script
• Virtual Listing Presentation – Luxury Theme
• Virtual Listing Presentation – Classic Theme
• Listing and Closing Checklists

About this course

• $299
• 126 lessons
• 11 hours of video content

Is New Agent Blueprint right for you?

New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:

• You're new to real estate and aren't sure where to start
• You're overwhelmed and don't know what activities to prioritize
• You're a dual career agent and need help balancing
• You're looking for actionable advice based on proven success strategies
• You're looking for mastermind sessions
• You want support from the leading experts in the real estate industry with decades of experience

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

Growth starts here.

Like all ICC coaching programs, New Agent Blueprint incorporates the strategies and tactics used by successful real estate agents and top performers from across North America.

This online training program offers a proven path to success and includes step-by-step instructions.

Talk to a coach

If you already have a Facebook Page, that's a great start – but let's take it to the next level. We will teach you how to optimize your Facebook Page in a way that captivates your followers and increases your SEO.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Video: Creating a Facebook Page for Your Business
• Module 1 Workbook: Creating a Facebook Page for Your Business

• Video: Adding Essential Information to Your Facebook Page
• Module 2 Workbook: Adding Essential Information to Your Facebook Page

• Video: Creating a Professional Cover Image for Your Facebook Page – PART 1
• Video: Creating a Professional Cover Image for Your Facebook Page – PART 2
• Module 3 Workbook: Creating a Professional Cover Image for Your Facebook Page
• Facebook Cover Tempaltes

• Video: Free Keyword Research Tools for Facebook
• Module 4 Workbook: Free Keyword Research Tools for Facebook
• Keyword Research Toolkit

• Video: Finding the Best Keywords for Your Business Facebook Page
• Module 5 Workbook: Finding the Best Keywords for Your Business Facebook Page
• Keyword Examples

• Video: Creating an Optimized Facebook Page Description
• Module 6 Workbook: Creating an Optimized Facebook Page Description
• Facebook Description Examples

• Video: Getting Your Facebook Page Username and URL
• Module 7 Workbook: Getting Your Facebook Page Username & URL

• Bonus Module Workbook: Your Business Page vs. Your Personal Page

• Bonus Module Workbook: The 10-10-5 System
• BONUS HELP: Stock Photo Download
• BONUS HELP: How to Use Canva Tutorial
• BONUS HELP: How to Find Royalty Free Images

About this course

• $149
• 28 lessons
• .5 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• Learn how to create a Facebook Page for your business
• Learn about the essential information you should add to your Facebook page
• Learn how to create a professional looking cover image for your Facebook page
• Discover the free keyword research tools available to you
• Learn how to narrow down the best keywords to use for your Facebook business page
• Learn how to craft an optimized Facebook page description
• Discover how to create/edit your Facebook username and URL
• Understand the difference between your personal Facebook page and your business Facebook page
• Learn about the 10-10-5 system and how to use it every day for a more successful social media presence

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Rachel ​Varner.

Learn how to use your Facebook business page to its fullest potential.

Talk to a coach

Real Estate Team Lead Management

Build a Scalable Lead Conversion System

Implement proven processes for routing, tracking, and converting online leads with consistency.

Train Agents to Succeed from Day One

Set new hires up for long-term success with structured onboarding, clear expectations, and self-managed systems.

Lead with Data, Not Guesswork

Designed for all learning types

Video Training

Written Workbook

Instructor Materials

Mergers & Acquisitions

Click to watch more about this real estate training course

Program curriculum

Enrollment includes access to the following course materials for 90 days.

• How Real Estate Teams Attract Top Producing Agents
• Your Dashboard, Splits, & Introducing The Matching Standard
• The Matching Standard
• Audio: Your Dashboard, Splits, & Introducing The Matching Standard
• Audio: How Real Estate Teams Attract Top Producing Agents
• Audio:The Matching Standard
• Workbook: The Matching Standard
• Instructor’s Manual: The Matching Standard
• Presentation Outline: The Matching Standard
• Presentation: The Matching Standard
• Flowchart: Is it a Team Lead or an Agent Lead?

• Online Lead Sources
• Audio: Sourcing Online Leads & Setting Expectations
• Workbook: Sourcing Online Leads & Setting Expectations
• Instructor’s Manual: Sourcing Online Leads & Setting Expectations
• Presentation Outline: Sourcing Online Leads & Setting Expectations
• Presentation: Sourcing Online Leads & Setting Expectations
• Online Lead Referral Services
• Module 2 Quiz

• Making Initial Contact With Online Leads
• Audio: Making Initial Contact with Online Leads
• Workbook: Making Initial Contact With Online Leads
• Instructor’s Manual: Making Initial Contact With Online Leads
• Presentation Outline: Making Initial Contact With Online Leads
• Presentation: Making Initial Contact With Online Leads
• How to Set Up Your CRM
• SOI Call & Text Contact Cycle
• Two-Week Assault Plan & Scripts

• Online Lead Follow-Up Plans
• Audio: Online Lead Follow-Up Plans
• Workbook: Online Lead Follow-Up Plans
• Instructor’s Manual: Online Lead Follow-Up Plans
• Presentation Outline: Online Lead Follow-Up Plans
• Presentation: Online Lead Follow-Up Plans
• Script: I’ll Do You One Better
• Lead Follow-Up Campaign Categories
• Two-Week Assault Plan & Scripts

• Tracking Online Lead Key Performance Indicators
• Audio: Tracking Online Lead Key Performance Indicators
• Workbook: Tracking Online Lead Key Performance Indicators
• Instructor’s Manual: Tracking Online Lead Key Performance Indicators
• Presentation Outline: Tracking Online Lead Key Performance Indicators
• Presentation: Tracking Online Lead Key Performance Indicators

• Drive Growth With A Dashboard Video
• Audio: Drive Growth with a Dashboard
• Workbook: Drive Growth with a Dashboard
• Instructor’s Manual: Drive Growth with a Dashboard
• Presentation Outline: Drive Growth with a Dashboard
• Presentation: Drive Growth with a Dashboard
• Sample Dashboard
• Sample Dashboard Graphic
• ICT Team Dashboard
• DISC Profiles
• DISC Behavioral Assessment
• DISC Style Identification
• ICT Broker Scoreboard
• Quiz: Drive Growth with a Dashboard

• Agent Onboarding Calendar
• Audio: Agent Onboarding Calendar
• Workbook: Team Onboarding
• Instructor’s Manual: Team Onboarding
• Presentation Outline: Team Onboarding
• Presentation: Team Onboarding
• Team Onboarding Calendar Weeks 1-8

About this course

• $199.00
• 7 modules; 66 lessons
• 90 days of access to course materials

Reviews

Jake Rockwell

Dennis Adelpour

Tammi Humphrey

Build a scalable lead management system that fuels your team’s success.

Build a Scalable Lead Conversion System
Implement proven processes for routing, tracking, and converting online leads with consistency.

Train Agents to Succeed from Day One
Set new hires up for long-term success with structured onboarding, clear expectations, and self-managed systems.

Lead with Data, Not Guesswork
Use dashboards and key performance indicators (KPIs) to coach your agents and grow your team with confidence.

Talk to a coach

Master proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.

Designed for all learning types

Video Training

Written Modules

Course curriculum

Enrollment includes access to the following course materials for 2 years

• Video: Facebook Personal Page – Generating Organic Business
• Workbook: Facebook Personal Page – Generating Organic Business
• How to Create a Friends List on Facebook

• Video: Facebook Business Page
• Workbook: Facebook Business Page
• BONUS HELP: Creating a Facebook Page for Your Business
• BONUS HELP: Adding Essential Information to Your Facebook Page
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
• BONUS HELP: Stock Photo Download
• BONUS HELP: How to Use Canva Tutorial
• BONUS HELP: How to Find Royalty Free Images
• Facebook Description Examples
• Facebook Cover Templates
• Keyword Research Toolkit
• Keyword Examples
• Successful Facebook Ad Examples

• Video: Instagram: Your Homepage & Content
• Workbook: Instagram: Your Homepage & Content
• STAY Social Media Strategy Calendar – Social Media Images
• STAY Social Media Strategy Calendar

• Video: Websites, Landing Pages & CRMs
• Workbook: Websites, Landing Pages, & CRMs
• Keyword Research Toolkit
• Keyword Examples

• Video: Real Estate Blogs
• Workbook: Real Estate Blogs

• Video: Video Marketing
• Workbook: Video Marketing
• Pre-Listing Video Examples
• Pre-Listing Video Scripts
• 12-Month SOI Video Touch System

• Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
• Workbook: YouTube – Creating a Channel & Video

• Video: Pinterest, LinkedIn, & Twitter
• Workbook: Pinterest, LinkedIn, & Twitter

• Video: Your Google Presence & Advertising
• Workbook: Your Google Presence & Advertising

• Video: Online Reviews
• Workbook: Online Reviews
• Best Practices for Generating Google Reviews
• Asking for a Review
• Asking for a Google Review Template
• Leave Us a Review Social Media Template
• Google Review Request Email Template
• Example Video: Reviews Request
• Google Review Script & Instructions for Staff
• Quick Tip: Reviews for each location
• Online Review Job Post (Word doc with social post text)
• Online Review Job Post (PowerPoint design file template)
• Advanced Techniques for Getting Google Reviews

About this course

• $249.00
• 53 lessons
• 8 hours of video content

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
• SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
• VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
• SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
• VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
• OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

Reviews

Jake Rockwell

Dennis Adelpour

Tammi Humphrey

Become a social media & digital marketing master.

Talk to a coach

Initial onboarding for agents joining teams.

Designed for all learning types

Video Training

Written Modules

Course curriculum

Enrollment includes access to the following course materials for 2 years

• VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
• VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
• AUDIO: How to Create a Sphere of Influence List – PART 1
• AUDIO: How to Create a Sphere of Influence List – PART 2
• WORKBOOK: How to Create a Real Estate Sphere of Influence List
• VIDEO: How to Set Up Your CRM
• Script: Update Database
• SOI Member Contact Form (fillable)
• Daily SOI Contact Form (fillable)
• Script: Update Database & Direct Message

• VIDEO: Who Do You Know
• AUDIO: Who Do You Know?
• Workbook: Who to Put in Your SOI
• Who Do I Know From These Industries? (fillable)
• SOI Call & Text Contact Cycle
• QUIZ: Module 2 Part 1
• QUIZ: Module 2 Part 2
• Module 2 Action Steps

• VIDEO: How to Contact Your SOI
• AUDIO: How to Contact Your SOI
• Workbook: How to Contact Your SOI

• VIDEO: Create Your SOI Contact Plan
• AUDIO: Create Your SOI Contact Plan
• Workbook: Create Your SOI Contact Plan
• Sample Contact Plans
• Sample Plan #1: The Basic
• Sample Plan #2: Giving to Get
• Sample Plan #3: Social Butterfly
• Monthly Mailer Topics
• QUIZ: Module 4
• Module 4 Action Steps

• VIDEO: Get Uncomfortable
• AUDIO: Get Uncomfortable
• Workbook: Get Uncomfortable
• The Comfort Zone PDF
• Action Steps

• VIDEO: How to Grow Your SOI
• AUDIO: How to Grow Your SOI
• Workbook: How to Grow Your SOI

• VIDEO: Build Your Vendor Database
• AUDIO: Build Your Vendor Database
• Workbook: Build Your Vendor Database
• Script: Asking for Referrals
• Script: Update Database & Ask for Referral
• QUIZ: Module 6 Part 1
• QUIZ: Module 6 Part 2
• Module 6 Action Steps

• VIDEO: Developing Referral Networks
• AUDIO: Developing Referral Networks
• Workbook: Developing Referral Networks
• Who Do I Know From These Industries Worksheet
• Who Do I Know From These Industries Spreadsheet

• VIDEO: Growing Vendor Relationships
• AUDIO: Growing Vendor Relationships
• Workbook: Growing Vendor Relationships
• Script: Referral Business Partnership I
• Script: Referral Business Partnership II
• Script: Follow Up After Referring a Client to a Vendor
• Script: To Contact SOI to Grow Vendor List
• QUIZ: Module 12
• Module 12 Action Steps

• VIDEO: Rights vs. Responsibilities
• AUDIO: Rights vs. Responsibilities
• Workbook: Rights vs. Responsibilities
• Rights vs. Responsibilities PDF
• Action Steps

• VIDEO: Social Media Basics
• AUDIO: Social Media Basics
• Workbook: Social Media Basics

• VIDEO: Social Media Strategy – PART 1
• VIDEO: Social Media Strategy – PART 2
• AUDIO: Social Media Strategy – PART 1
• AUDIO: Social Media Strategy – PART 2
• Workbook: Social Media Strategy
• Social Media Calendar STAY Strategy for Content
• Script: Personal Facebook Direct Message
• 12-Month SOI Video Touch System
• QUIZ: Module 8
• Module 8 Action Steps

• VIDEO: Scarcity vs. Abundance
• AUDIO: Scarcity vs. Abundance
• Workbook: Scarcity vs. Abundance
• 5 Steps to Mastery PDF – full page version
• 5 Steps to Mastery PDF
• 5 Steps to Mastery – Social Media Post
• Scarcity Vs. Abundance Chart
• Action Steps

• VIDEO: Real Estate Video Texting
• AUDIO: Real Estate Video Texting
• Workbook: Real Estate Video Texting
• Video Texting Example #1
• Video Texting Example #2
• Module 9 Action Steps

• VIDEO: Facebook Business Page
• Workbook: Setting Up Your Facebook Business Page
• BONUS HELP: Creating a Facebook Page for Your Business
• BONUS HELP: Adding Essential Information to Your Facebook Page
• Facebook Description Examples
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
• BONUS HELP: How to Use Canva Tutorial
• BONUS HELP: How to Find Royalty Free Images
• BONUS HELP: Stock Photo Download
• Facebook Cover Templates
• Keyword Research Toolkit
• Successful Facebook Ad Examples

• VIDEO: Thoughts Control Actions
• AUDIO: Thoughts Control Actions
• Workbook: Thoughts Control Actions
• The Gandhi Circle PDF
• 6 Rules for Controlling Your Words PDF
• Action Steps for Module 16

• VIDEO: Open Houses
• Workbook: Open Houses
• Resource: Open House Prospecting Activities
• Resource: Open House Feedback Form (Printable)
• Resource: Positive Need Affirmation Sandwich (Fillable)
• Graphic: Open House Timeline
• Open House System Checklist (fillable)
• Open House System Checklist (editable)

• VIDEO: Listing E-Alert Updates – PART 1
• VIDEO: Listing E-Alert Updates – PART 2
• VIDEO: Listing E-Alert Updates – PART 3
• AUDIO: Listing E-Alert Updates – PART 1
• AUDIO: Listing E-Alert Updates – PART 2
• AUDIO: Listing E-Alert Updates – PART 3
• Workbook: Listing E-Alert Updates
• Listing E-Alert Campaign Promotional Ad (fillable)
• Script: Neighborhood Listing E-Alert Email Drip
• Script: Geographic Farming Listing E-Alert Email Drip
• Script: Seller Lead Listing E-Alert Email Drip
• Script: Buyer Lead Listing E-Alert Email Drip
• QUIZ: Module 14
• Module 14 Action Steps

• VIDEO: Embrace Routines & Rituals
• AUDIO: Embrace Routines & Rituals
• Workbook: Embrace Routines & Rituals
• Listing & Closing Checklists
• Action Steps for Module 19

• VIDEO: Time Management & Tracking
• AUDIO: Time Management & Tracking
• Workbook: Time Management & Tracking
• Daily SOI Contact Form (fillable)
• Lead Tracking (fillable)
• SOI Member Contact Form (fillable)
• Eisenhower Decision Matrix

• VIDEO: Daily Schedule & Time Blocking
• AUDIO: Daily Schedule & Time Blocking
• Workbook: Daily Schedule & Time Blocking
• Sample Weekly Calendar
• Daily Schedule for Realtors
• The Erase and Replace Rule

• VIDEO: Activities Over Results
• AUDIO: Activities Over Results
• Workbook: Activities Over Results
• Action Steps for Module 7

• VIDEO: Tracking with a Dashboard
• AUDIO: Tracking with a Dashboard
• Workbook: Tracking with a Dashboard
• ICC Team Dashboard – Excel Spreadsheet
• QUIZ: Module 19 Part 1
• QUIZ: Module 19 Part 2
• Module 19 Action Steps

• VIDEO: 2 Week Assault Plan Explained
• Workbook: Making Initial Contact with Online Leads
• Mastering Lead Follow Up – Infographic
• The Sales Process – Infographic
• Should I Keep Trying – Infographic
• They Didn’t Answer – Infographic
• Converting a Prospect to a Client – Infographic
• 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
• 2-Week Assault Plan Phone Call Scripts
• 2-Week Assault Plan Text Scripts
• 2-Week Assault Plan Email Template Scripts
• 2-Week Assault Plan Video Email Scripts
• 2-Week Assault Plan Facebook and Social Media Scripts

• VIDEO: Online Lead Follow Up Plans
• “I’ll Do You One Better”

• VIDEO: How to Be a Professional
• AUDIO: How to Be a Professional
• Workbook: How to Be a Professional
• Keep Emotions Between the Lines PDF
• DISC Behavioral Assessment Image
• Action Steps for Module 26

• Part One: Buyers don’t know what they don’t know
• Part Two: From contact to appointment
• Part Three: Buyer and lender consultations
• Part Four: Making things official
• Workbook: Buyer Lead Conversion & Consultation Process
• Buyer Questionnaire & Lead Sheet
• Pre-Buyer Consult Video #1 Script
• Buyer Consultation Video Script
• Scripts: Presenting the Exclusive Buyer Agency Agreement
• Scripts: Handling Objections to Signing the Buyer Agency Agreement
• Script: MLS Auto-Prospecting

• Part One: Overcoming common objections
• Part Two: Getting answers
• Part Three: The pre-listing packet
• Part Four: The kitchen table consultation
• Workbook: Seller Lead Conversion & Listing Presentation Process
• Seller Lead Sheet
• Price Reduction Graphic
• Listing Consultation
• Pre-Listing Consultation Video Scripts
• Pre-Listing Video #1 Script
• Pre-Listing Video #2 Script
• Pre-Listing Video #3 Script
• Pre-Listing Video #4 Script
• Pre-Listing Video #5 Script
• Virtual Listing Presentation – Luxury Theme
• Virtual Listing Presentation – Classic Theme
• Listing and Closing Checklists
• The Listing Consultation Script
• Objections about Finding a Home to Buy Before Listing
• Scripts for Listing Consultation Objections about Price
• Urgency Objections
• Overcoming Objections about Paying a Commission

• VIDEO: Fail Forward
• AUDIO: Fail Forward
• Workbook: Fail Forward
• Action Steps for Module 29

• VIDEO: Understanding the Needs Analysis
• AUDIO: Understanding the Needs Analysis
• Workbook: Understanding the Needs Analysis
• The Feelings Wheel
• Real Estate Trainer Podcast: Episode 196 – Real Estate Recruiting Scripts: Conducting the Appointment
• Action Steps for Module 30

• VIDEO: Negotiating With a Needs Analysis
• AUDIO: Negotiating With a Needs Analysis
• Workbook: Negotiating With a Needs Analysis
• Buyer Lead Sheet (fillable)
• Seller Lead Sheet (fillable)
• Action Steps for Module 31

• VIDEO: The Mirroring Technique
• AUDIO: The Mirroring Technique
• Workbook: The Mirroring Technique
• Real Estate Trainer Podcast: Episode 184 – NLP Real Estate Scripts for Realtors
• Action Step for Module 32

• VIDEO: Mirroring & Matching
• AUDIO: Mirroring & Matching
• Workbook: Mirroring & Matching
• Mirror & Matching – Real Estate Negotiation Strategies
• Action Steps for Module 33

• VIDEO: The Negotiation Blueprint
• AUDIO: The Negotiation Blueprint
• Workbook: The Negotiation Blueprint
• Meet in the Middle Negotiation Model Graphic
• The Icenhower Method Negotiation Model Graphic
• Action Steps for Module 34

About this course

• $349.00
• 252 lessons
• 15.5 hours of video content

Reviews

Jake Rockwell

Dennis Adelpour

Tammi Humphrey

I designed Team Onboarding to get new agents joining a team up into production quickly. In this course, we do it two ways.

Get into production quickly.

Team Onboarding

More about this real estate training course

Talk to a coach

There really are enough hours in the day, if you manage them wisely. This course consolidates the systems, schedules, trackers and plans Top Producing agents use to work efficiently.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

Course materials

• Time Management for Agents
• Video: Time Management for Agents
• Resource: Goal & Milestone Exercise (Fillable)
• Resource: Goal & Milestone Tracker (Fillable)
• Resource: Daily SOI Contact Form (Fillable)
• Resource: 4-Week Schedule (Printable)
• Resource: End-of-Week Debrief (Fillable)
• Resource: One Day, 20 Contacts (Fillable)
• Resource: Ways to Make Habits Stick
• Resource: Lead-Tracking Sheet (Printable)
• Resource: Personalized Schedule (Printable)
• Resource: Prospecting Accountability Chart (Printable)
• Resource: Sample ICC Year-to-Date Check-Up Form
• Resource: Sample Weekly Calendar

About this course

• $149
• 17 lessons
• .5 hours of video content

Reviews

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Brian ​Icenhower.

Be proactive, not reactive.

Talk to a coach