ONLINE COURSES
Open Houses
Learn how to turn your next open houses into a new listing generator in this quick course.
Learn how to turn your next open houses into a new listing generator in this quick course.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
$149
Brian Icenhower.
Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?
Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.
In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?
Discover the techniques Top Producing agents use to optimize their open houses and generate new listings by prospecting around Open Houses.
Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
We get specific and walk you through the entire process. You'll learn:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.
Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.
Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.
Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.
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Master proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
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Generate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps
VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI
VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps
VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI
This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
In this ICC online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.
Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.
We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.
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Generate high-quality leads with Google Local Services Ads and beyond.
Step-by-step training to set up and run Google Local Services Ads (GLSA)
How to maximize visibility and generate exclusive, high-intent leads
Additional online lead sources every REALTOR® should leverage
Budgeting strategies to get the most out of your ad spend
How to track results and measure ROI with online lead systems
Downloadable ad templates, tracking sheets, and setup guides
Learn how to set up and run Google Local Services Ads that bring in ready-to-act leads.
Discover additional platforms and strategies to expand your lead flow.
Use tracking tools and budgeting models to get the best return on every dollar spent.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.
Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else?
You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.
Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!
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Turn every door into an opportunity for new business.
Step-by-step system for successful door knocking campaigns
Scripts and dialogues to build confidence and spark conversations
How to identify target neighborhoods and maximize coverage
Techniques to create lasting impressions and follow-up opportunities
Strategies to convert door-to-door contacts into clients and referrals
Downloadable scripts, tracking sheets, and neighborhood farming tools
Learn scripts and systems that make door knocking natural and effective.
Use proven strategies to turn casual conversations into appointments and clients.
Establish yourself as the go-to neighborhood agent through consistent outreach.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
In this condensed course, you'll learn exactly why property previews are a great way to tie lead generation to learning the ins and outs of the industry, and you'll be on-track to develop the key skillsets that will bring you high-quality business.
For decades, previewing property has been an effective lead-generation method that real estate agents have systematically implemented to get new listings, while also developing superior market knowledge and expertise. Why? Well, property previews solve many of the issues that new agents face when they first get into the business. While plenty of top-producing agents make this activity a part of their regular routines, previewing property is a particularly good way for new agents who haven't developed a large client database yet to hit the ground running.
There's no better way to dive into the world of real estate than by previewing properties via door knocking -- and this course is packed with the resources you need to get started.
Learn how to turn door knocking into a source for new business in this jam-packed crash course.
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Understand people better and close more deals with DISC.
Learn the DISC behavioral model and how it applies to real estate
Identify client personalities to tailor your communication style
Build stronger relationships with buyers, sellers, and teammates
Strategies to resolve conflict and improve negotiations
Use DISC in recruiting, coaching, and team management
Downloadable DISC charts, worksheets, and training tools
Adapt your approach to match client and team personalities for stronger connections.
Use DISC insights to build trust, reduce conflict, and close more deals.
Apply DISC in recruiting, coaching, and managing agents to boost team performance.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.
Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.
This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.
Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.
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Learn the proven tactics, strategies, and scripts for negotiating on behalf of your clients, with your clients, and with all the vendors you interact with on a daily basis.
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Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
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You're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)
Stop trying to become an event planner. Focus on coming from contribution and giving back.
At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)
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