SOI: Building a Referral-Based Sphere of Influence

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.


Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
  • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
  • AUDIO: How to Create a Sphere of Influence List – PART 1
  • AUDIO: How to Create a Sphere of Influence List – PART 2
  • WORKBOOK: How to Create a Real Estate Sphere of Influence List
  • VIDEO: How to Set Up Your CRM
  • Script: Update Database
  • SOI Member Contact Form (fillable)
  • Daily SOI Contact Form (fillable)
  • Script: Update Database & Direct Message
  • VIDEO: Who Do You Know

  • AUDIO: Who Do You Know?

  • Workbook: Who Do You Know?

  • Who Do I Know From These Industries? (fillable)

  • SOI Call & Text Contact Cycle

  • QUIZ: Module 2 Part 1

  • QUIZ: Module 2 Part 2

  • Module 2 Action Steps

  • VIDEO: How to Contact Your SOI

  • AUDIO: How to Contact Your SOI

  • Workbook: How to Contact Your SOI

  • VIDEO: Create Your SOI Contact Plan

  • AUDIO: Create Your SOI Contact Plan

  • Workbook: Create Your SOI Contact Plan

  • Sample Contact Plans

  • Sample Plan #1: The Basic

  • Sample Plan #2: Giving to Get

  • Sample Plan #3: Social Butterfly

  • Monthly Mailer Topics

  • QUIZ: Module 4

  • Module 4 Action Steps

  • VIDEO: How to Grow Your SOI

  • AUDIO: How to Grow Your SOI

  • Workbook: How to Grow Your SOI

SOI Building a Referral-Based Sphere of Influence online course

About this course

Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

SOI - Building a Referral-Based Sphere of Influence - Certified Referral Network Expert “CRNE” (1)

Certification & Designation Upon Completion​

In this ICC online course, you will receive an official designation of “Certified Referral Network Expert” or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​ Icenhower.

Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.

Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.

We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

Grow your SOI, grow your Business

Whether you are an established real estate agent looking to grow your business, or a new real estate agent seeking to establish a book of business, this course can help you create the foundations that will lead to a prosperous future.

Hear what your peers think

Learn how they benefited from this course

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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