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Real Estate Coaching – Icenhower Coaching
ICT Online Course

Social Media & Digital Marketing

Social Media & Digital Marketing course Icon

Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.

  • Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more

  • Discover how to create posts, videos, and ads that attract engagement and generate leads

  • Learn branding and messaging strategies to stand out in a crowded online space

  • Gain insight into paid advertising, retargeting, and analytics to measure success

  • Develop a digital marketing plan that supports your long-term business goals

  • Includes downloadable content calendars, ad templates, and campaign checklists

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social media and digital marketing

Grow Your Online Brand

Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.

social media and digital marketing

Create Content That Converts

Use proven posting strategies to turn engagement into real business opportunities.

social media and digital marketing

Master Digital Marketing

Learn how to run ads, track results, and expand your reach with confidence.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

  • Video: Facebook Personal Page – Generating Organic Business
  • Workbook: Facebook Personal Page – Generating Organic Business
  • How to Create a Friends List on Facebook
  • Video: Facebook Business Page
  • Workbook: Facebook Business Page
  • BONUS HELP: Creating a Facebook Page for Your Business
  • BONUS HELP: Adding Essential Information to Your Facebook Page
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
  • Facebook Description Examples
  • Facebook Cover Templates
  • Keyword Research Toolkit
  • Keyword Examples
  • Successful Facebook Ad Examples
  • Video: Instagram: Your Homepage & Content
  • Workbook: Instagram: Your Homepage & Content
  • STAY Social Media Strategy Calendar – Social Media Images
  • STAY Social Media Strategy Calendar
  • Video: Websites, Landing Pages & CRMs
  • Workbook: Websites, Landing Pages, & CRMs
  • Keyword Research Toolkit
  • Keyword Examples
  • Video: Real Estate Blogs
  • Workbook: Real Estate Blogs
  • Video: Video Marketing
  • Workbook: Video Marketing
  • Pre-Listing Video Examples
  • Pre-Listing Video Scripts
  • 12-Month SOI Video Touch System
  • Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
  • Workbook: YouTube – Creating a Channel & Video
  • Video: Pinterest, LinkedIn, & Twitter
  • Workbook: Pinterest, LinkedIn, & Twitter
  • Video: Your Google Presence & Advertising
  • Workbook: Your Google Presence & Advertising
  • Video: Online Reviews
  • Workbook: Online Reviews
  • Best Practices for Generating Google Reviews
  • Asking for a Review
  • Asking for a Google Review Template
  • Leave Us a Review Social Media Template
  • Google Review Request Email Template
  • Example Video: Reviews Request
  • Google Review Script & Instructions for Staff
  • Quick Tip: Reviews for each location
  • Online Review Job Post (Word doc with social post text)
  • Online Review Job Post (PowerPoint design file template)
  • Advanced Techniques for Getting Google Reviews
Social Media & Digital Marketing

About this course

  • $249.00
  • 53 lessons
  • 8 hours of video content
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Immediate Takeaways

Here is what you can expect to gain from taking this online course.

  • SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
  • SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
  • VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
  • SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
  • VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certified Social & Digital Marketing Expert CSDME

Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of “Certified Social & Digital Marketing Expert” or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor

Brian ​Icenhower.

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.

Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.

Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.

social media and digital marketing

Transform your social media into a lead-generation machine.

Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today.
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Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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