Are outdated real estate tactics keeping you invisible? In this blog, Nick Baldwin shares modern marketing strategies every agent, team leader, and broker needs to know—like using video content, building a personal brand, and automating lead follow-up. Learn how to stop falling behind and start showing up where today’s buyers and sellers are paying attention.
If you’re still cold calling with no follow-up system… if your Instagram feed is just random listings… if you’ve been avoiding video because it’s “not your thing”… then we need to talk.
And I say this with love—because I see it all the time.
As a real estate coach and marketer who’s worked with thousands of agents, I can tell you one thing with certainty: the real estate marketing game has changed. And if you haven’t adapted, your business is already falling behind.
In this article, I’ll break down exactly why your old tactics aren’t working anymore and what modern real estate agents, team leaders, and brokers need to be doing instead. From real estate video marketing to automated follow-up systems and personal branding, I’ll show you the tools and strategies that will help you stay visible, stay valuable, and most importantly—stay in business.
VIDEO: Stop Falling Behind: Modern Real Estate Marketing Strategies for Agents Who Want to Win
Why Traditional Real Estate Marketing Doesn’t Work Anymore
Let’s be real—buyers and sellers aren’t waiting for your cold call anymore. They’re researching online. They’re scrolling social. They’re watching videos. And they’re forming opinions about you—before they ever even reach out.
Here’s what I see agents still doing:
Cold calling for hours a day with no follow-up or tracking
Posting random listings with no storytelling, no context, no call to action
Avoiding video entirely because it’s outside their comfort zone
Here’s the harsh truth: if you’re not showing up online strategically and consistently, you’re not just falling behind… you’re invisible.
What Today’s Clients Actually Want
Today’s consumers—yes, even your aunt looking to downsize—are savvier than ever. They’re not just looking for a real estate agent. They’re looking for someone they know, like, and trust. And trust isn’t built through postcards and pop-bys alone anymore.
Clients want:
Authenticity: Are you a real person with real values?
Expertise: Do you know your stuff—and can you explain it in a way they understand?
Connection: Can they relate to you before they even pick up the phone?
You build all three of those things with one powerful tool: content. Especially video content.
Why Real Estate Video Marketing Is No Longer Optional
Let’s clear this up: You don’t need to be a YouTuber to succeed with video. You just need to show up.
Start simple. Pull out your phone and:
Share a tip about preparing a home for sale
Talk about a buyer mistake to avoid
Tell a story from a recent transaction
The goal isn’t to go viral. The goal is to build trust and stay top-of-mind. Video content:
Builds your brand faster than any other medium
Increases dwell time on your website and social platforms (boosting visibility)
Humanizes you—so you stop being “just another agent” and start becoming their agent
Don’t overthink it. Done is better than perfect. And remember: every video is a digital handshake.
Build a Follow-Up System That Works for You (Not Just the Lead)
Here’s another thing I see all the time: agents work hard to generate leads… and then they do nothing with them.
No email sequences. No nurture plan. No automation. Just cold leads sitting in a spreadsheet.
If you want consistent closings, you need a real estate lead follow-up system that runs even when you’re not. That might include:
A drip email sequence introducing yourself and providing value
Text message check-ins triggered by CRM activity
Scheduled social DMs to stay top-of-mind
Personalized video messages at key points in the pipeline
This doesn’t have to be complicated. Start with one sequence. Even a simple 5-email flow can revive dead leads and increase your conversion rate without extra effort.
Build a Real Estate Brand That People Recognize
Branding isn’t just for big brokerages. In fact, in the age of social media, every agent is their own brand—whether they’re intentional about it or not.
Your brand is how people feel about you. It’s what they say about you when you’re not in the room.
Ask yourself:
Do I have a recognizable tone and personality online?
Am I showing up consistently with value and authenticity?
Do I talk to my ideal client, or just broadcast to everyone?
Start small. Pick one platform and show up every week. Talk to your sphere. Answer common client questions. Show some behind-the-scenes. Make it personal. Make it useful. Make it you.
Here’s the harsh truth: if you’re not showing up online strategically and consistently, you’re not just falling behind… you’re invisible.
ICT Coach Nick Baldwin
The Good News: It’s Not Too Late
Here’s the part I want you to really hear: It’s not too late to make a shift. I don’t care how long you’ve been in the business or how far behind you feel.
You can start today. Literally today.
Pick one action:
Record a 60-second video and post it
Write a short story about a recent client win
Set up your first email nurture sequence
These small actions compound. They build visibility. They build trust. And they create momentum.
Stop Playing Catch-Up. Start Showing Up.
You didn’t get into real estate to fall behind. You got into this business to serve, grow, and thrive. But to do that, you have to evolve.
So if you’ve been avoiding content… if you’ve been stuck in old-school tactics… if you’ve been waiting for the right time… consider this your sign.
Stop playing catch-up. Start showing up.
The agents who win in today’s market are the ones who are visible, valuable, and versatile. Video. Automation. Personal brand. These aren’t extras anymore. They’re the foundation.
Final Thoughts from Nick Baldwin
I know this might feel overwhelming. But trust me—I’ve worked with agents at every stage of their business, and the ones who grow are the ones who take action. You don’t have to do it all at once. But you do have to start.
So here’s my challenge to you:
🎯 Pick one thing from this blog and do it today.
🎯 Commit to doing it again tomorrow.
🎯 Keep showing up—even if it’s messy, even if it’s imperfect.
Because that’s how we grow. That’s how we win.
And that’s how you stop being invisible—and start being unforgettable.
