Are outdated real estate tactics keeping you invisible? In this blog, Nick Baldwin shares modern marketing strategies every agent, team leader, and broker needs to know—like using video content, building a personal brand, and automating lead follow-up. Learn how to stop falling behind and start showing up where today’s buyers and sellers are paying attention.
If you’re still cold calling with no follow-up system… if your Instagram feed is just random listings… if you’ve been avoiding video because it’s “not your thing”… then we need to talk.
And I say this with love—because I see it all the time.
As a real estate coach and marketer who’s worked with thousands of agents, I can tell you one thing with certainty: the real estate marketing game has changed. And if you haven’t adapted, your business is already falling behind.
In this article, I’ll break down exactly why your old tactics aren’t working anymore and what modern real estate agents, team leaders, and brokers need to be doing instead. From real estate video marketing to automated follow-up systems and personal branding, I’ll show you the tools and strategies that will help you stay visible, stay valuable, and most importantly—stay in business.
VIDEO: Stop Falling Behind: Modern Real Estate Marketing Strategies for Agents Who Want to Win
Why Traditional Real Estate Marketing Doesn’t Work Anymore
Let’s be real—buyers and sellers aren’t waiting for your cold call anymore. They’re researching online. They’re scrolling social. They’re watching videos. And they’re forming opinions about you—before they ever even reach out.
Here’s what I see agents still doing:
Cold calling for hours a day with no follow-up or tracking
Posting random listings with no storytelling, no context, no call to action
Avoiding video entirely because it’s outside their comfort zone
Here’s the harsh truth: if you’re not showing up online strategically and consistently, you’re not just falling behind… you’re invisible.
What Today’s Clients Actually Want
Today’s consumers—yes, even your aunt looking to downsize—are savvier than ever. They’re not just looking for a real estate agent. They’re looking for someone they know, like, and trust. And trust isn’t built through postcards and pop-bys alone anymore.
Clients want:
Authenticity: Are you a real person with real values?
Expertise: Do you know your stuff—and can you explain it in a way they understand?
Connection: Can they relate to you before they even pick up the phone?
You build all three of those things with one powerful tool: content. Especially video content.
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Digital Domination Specialized Role Coaching Program: Mastering Facebook, Instagram & YouTube to Grow Your Online Presence
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 8-week-long specialized role coaching program
- Dates TBA upon registration
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorNick Baldwin.
Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market.
With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table.
Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions.
The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed.
Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads.
Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are.
For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content.
For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents.
From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively.
Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately.
Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
Why Real Estate Video Marketing Is No Longer Optional
Let’s clear this up: You don’t need to be a YouTuber to succeed with video. You just need to show up.
Start simple. Pull out your phone and:
Share a tip about preparing a home for sale
Talk about a buyer mistake to avoid
Tell a story from a recent transaction
The goal isn’t to go viral. The goal is to build trust and stay top-of-mind. Video content:
Builds your brand faster than any other medium
Increases dwell time on your website and social platforms (boosting visibility)
Humanizes you—so you stop being “just another agent” and start becoming their agent
Don’t overthink it. Done is better than perfect. And remember: every video is a digital handshake.
Build a Follow-Up System That Works for You (Not Just the Lead)
Here’s another thing I see all the time: agents work hard to generate leads… and then they do nothing with them.
No email sequences. No nurture plan. No automation. Just cold leads sitting in a spreadsheet.
If you want consistent closings, you need a real estate lead follow-up system that runs even when you’re not. That might include:
A drip email sequence introducing yourself and providing value
Text message check-ins triggered by CRM activity
Scheduled social DMs to stay top-of-mind
Personalized video messages at key points in the pipeline
This doesn’t have to be complicated. Start with one sequence. Even a simple 5-email flow can revive dead leads and increase your conversion rate without extra effort.
Build a Real Estate Brand That People Recognize
Branding isn’t just for big brokerages. In fact, in the age of social media, every agent is their own brand—whether they’re intentional about it or not.
Your brand is how people feel about you. It’s what they say about you when you’re not in the room.
Ask yourself:
Do I have a recognizable tone and personality online?
Am I showing up consistently with value and authenticity?
Do I talk to my ideal client, or just broadcast to everyone?
Start small. Pick one platform and show up every week. Talk to your sphere. Answer common client questions. Show some behind-the-scenes. Make it personal. Make it useful. Make it you.
Here’s the harsh truth: if you’re not showing up online strategically and consistently, you’re not just falling behind… you’re invisible.
ICT Coach Nick Baldwin
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Social Media & Digital Marketing: Online Masterclass for Agents
ONLINE COURSESMaster proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Social Media Associate" or CSMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Brian Icenhower. Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different. Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Become a social media & digital marketing master.
Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call -
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
The Good News: It’s Not Too Late
Here’s the part I want you to really hear: It’s not too late to make a shift. I don’t care how long you’ve been in the business or how far behind you feel.
You can start today. Literally today.
Pick one action:
Record a 60-second video and post it
Write a short story about a recent client win
Set up your first email nurture sequence
These small actions compound. They build visibility. They build trust. And they create momentum.
Stop Playing Catch-Up. Start Showing Up.
You didn’t get into real estate to fall behind. You got into this business to serve, grow, and thrive. But to do that, you have to evolve.
So if you’ve been avoiding content… if you’ve been stuck in old-school tactics… if you’ve been waiting for the right time… consider this your sign.
Stop playing catch-up. Start showing up.
The agents who win in today’s market are the ones who are visible, valuable, and versatile. Video. Automation. Personal brand. These aren’t extras anymore. They’re the foundation.
Final Thoughts from Nick Baldwin
I know this might feel overwhelming. But trust me—I’ve worked with agents at every stage of their business, and the ones who grow are the ones who take action. You don’t have to do it all at once. But you do have to start.
So here’s my challenge to you:
🎯 Pick one thing from this blog and do it today.
🎯 Commit to doing it again tomorrow.
🎯 Keep showing up—even if it’s messy, even if it’s imperfect.
Because that’s how we grow. That’s how we win.
And that’s how you stop being invisible—and start being unforgettable.
