Social media has changed—and your strategy should too. Discover the modern content tips real estate agents need to stay visible and grow online in 2025.
Let’s face it—social media has evolved. What worked in 2018 just doesn’t cut it anymore, especially for real estate professionals trying to grow their brand and generate leads online.
If you’re still posting:
📸 A blurry selfie
💬 A one-word caption like “Mood.”
✨ A random filter slapped on a sunset shot…
It’s time for a reality check.
Back then, Instagram was a digital scrapbook. You could post your dinner or your dog and rake in likes without much effort. But now? You’re not just competing with other agents—you’re up against comedians, influencers, thought leaders, viral dances, breaking news, and even raccoons doing backflips.
If you want to capture attention in 2025, you’ve got to update your real estate social media strategy. Let’s break down how to stop posting like it’s 2018 and start standing out with content that connects—and converts.
VIDEO: Stop Posting Like It’s 2018 – Social Media Tips for Realtors
Why Social Media Strategy Matters for Real Estate Agents
Your social media presence is more than just a place to post listings—it’s your brand billboard, your referral engine, and your lead generator all rolled into one. If you’re treating it like a casual photo album, you’re missing one of the most powerful (and free) tools for business growth.
Here are the most important social media tips for real estate agents in 2025:
1. Start with Video—Seriously
If you’re not creating video content, you’re invisible.
Reels, Stories, Shorts, and TikToks aren’t optional anymore—they’re the standard. Video is the fastest way to grab attention, keep people engaged, and build trust with your audience.
🎥 Pro tip:
Use quick video intros like:
“Here’s why your listings aren’t selling…”
“3 reasons agents lose engagement online…”
“What I wish I knew before my first open house…”
These create curiosity and stop the scroll—exactly what the algorithm loves.
2. Lead With a Hook (Scroll-Stopping Intros)
You have 1.5 seconds to make someone pause. That’s it.
Your first line should create tension, curiosity, or promise value. Whether you’re writing a caption or speaking on video, open with something that grabs attention.
Try:
“Stop doing this if you want more engagement.”
“Most agents are making this mistake online…”
“If I had to start my real estate career over, I’d do this first.”
This strategy works across Instagram, Facebook, TikTok, and YouTube—wherever your audience scrolls.
3. Tell a Story or Share Value
Gone are the days of posting just to post. Every piece of content should either:
Inform
Inspire
Entertain
Even better if it does two out of three.
Think about your content like this:
Inform: “Here’s how to prep your home for listing in 2025”
Inspire: “How I closed 12 deals from social media last year”
Entertain: “Things my buyers say that make me laugh out loud 😂”
When you lead with value, you build trust—and trust builds clients.
4. Level Up Your Captions
One-word captions are a wasted opportunity.
Your caption should feel like a mini-conversation. Ask a question. Share a quick story. Add a call-to-action like “Comment below if you’ve ever dealt with this!” or “DM me for my free open house checklist.”
The goal? Spark engagement. More comments = more reach = more eyes on your business.
📌 Example:
Instead of “Just listed!” try:
“🏡 Just listed this charming 3-bedroom in North Park. Who do you know looking to move? Click the link in bio for a tour or send me a DM to book a showing!”
5. Be Human, Not Just a Highlight Reel
Polished is fine. Perfect is forgettable.
People connect with people—not brands. So show your face. Show behind the scenes. Share the messy middle. The flopped showings. The bloopers. The real life of being a realtor.
Some of the highest performing content from our coaching clients has nothing to do with real estate. It’s them being human.
Try:
A time-lapse of a day in your life
A story about your first client win (or loss)
A moment that made you laugh or want to cry
Authenticity always wins.
6. Keep Evolving—So You Don’t Get Left Behind
The platforms have changed. The audience has changed. If your content hasn’t changed since 2018, your results are likely flatlining—or worse, dropping.
Ask yourself:
“Would I stop scrolling to watch this?”
“Would I engage with this if I saw it today?”
“Is this actually helping someone, or just filling space?”
If the answer is no, it’s time to rethink your strategy.
7. Bonus: Repurpose Like a Pro
One video = multiple pieces of content.
Let’s say you record a short-form video tip for buyers. You can:
Post it on Instagram Reels
Share to Facebook Stories
Upload as a YouTube Short
Convert to a blog post (like this!)
Pull a quote for a graphic
Use it in your email newsletter
Working smarter with content saves time and boosts reach. That’s how top-producing agents stay consistent online without being glued to their phones.
Here’s the thing: algorithms reward engagement. They want to see likes, comments, shares, stitches, tags, and saves. That’s how content gets surfaced to more people. But if your settings block those features, the algorithm has nothing to go on—and your post dies on the feed.
ICT Coach Nick Baldwin
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Social Media & Digital Marketing: Online Masterclass for Agents
ICT Online CourseSocial Media & Digital Marketing
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Grow Your Online Brand
Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.
Create Content That Converts
Use proven posting strategies to turn engagement into real business opportunities.
Master Digital Marketing
Learn how to run ads, track results, and expand your reach with confidence.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Transform your social media into a lead-generation machine.
Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Final Thoughts: Stop Posting Like It’s 2018
You’re a modern real estate professional—your content should reflect that.
Ditch the outdated posts and lean into strategy. Use video. Create value. Engage like a human. And always keep your audience in mind. Because in 2025, it’s not enough to show up—you have to stand out.
Your social media is your storefront. Make sure it’s saying what you want it to say.
💡 Want more done-for-you content tips, social strategies, and real estate marketing systems?
Book a FREE Coaching Call with Icenhower Coaching & Training:
👉 CoachCallFree.com
Let us help you fine-tune your strategy and grow your business using the tools that work today.
