Social media has changed—and your strategy should too. Discover the modern content tips real estate agents need to stay visible and grow online in 2025.
Let’s face it—social media has evolved. What worked in 2018 just doesn’t cut it anymore, especially for real estate professionals trying to grow their brand and generate leads online.
If you’re still posting:
📸 A blurry selfie
💬 A one-word caption like “Mood.”
✨ A random filter slapped on a sunset shot…
It’s time for a reality check.
Back then, Instagram was a digital scrapbook. You could post your dinner or your dog and rake in likes without much effort. But now? You’re not just competing with other agents—you’re up against comedians, influencers, thought leaders, viral dances, breaking news, and even raccoons doing backflips.
If you want to capture attention in 2025, you’ve got to update your real estate social media strategy. Let’s break down how to stop posting like it’s 2018 and start standing out with content that connects—and converts.
VIDEO: Stop Posting Like It’s 2018 – Social Media Tips for Realtors
Why Social Media Strategy Matters for Real Estate Agents
Your social media presence is more than just a place to post listings—it’s your brand billboard, your referral engine, and your lead generator all rolled into one. If you’re treating it like a casual photo album, you’re missing one of the most powerful (and free) tools for business growth.
Here are the most important social media tips for real estate agents in 2025:
1. Start with Video—Seriously
If you’re not creating video content, you’re invisible.
Reels, Stories, Shorts, and TikToks aren’t optional anymore—they’re the standard. Video is the fastest way to grab attention, keep people engaged, and build trust with your audience.
🎥 Pro tip:
Use quick video intros like:
“Here’s why your listings aren’t selling…”
“3 reasons agents lose engagement online…”
“What I wish I knew before my first open house…”
These create curiosity and stop the scroll—exactly what the algorithm loves.
2. Lead With a Hook (Scroll-Stopping Intros)
You have 1.5 seconds to make someone pause. That’s it.
Your first line should create tension, curiosity, or promise value. Whether you’re writing a caption or speaking on video, open with something that grabs attention.
Try:
“Stop doing this if you want more engagement.”
“Most agents are making this mistake online…”
“If I had to start my real estate career over, I’d do this first.”
This strategy works across Instagram, Facebook, TikTok, and YouTube—wherever your audience scrolls.
3. Tell a Story or Share Value
Gone are the days of posting just to post. Every piece of content should either:
Inform
Inspire
Entertain
Even better if it does two out of three.
Think about your content like this:
Inform: “Here’s how to prep your home for listing in 2025”
Inspire: “How I closed 12 deals from social media last year”
Entertain: “Things my buyers say that make me laugh out loud 😂”
When you lead with value, you build trust—and trust builds clients.
4. Level Up Your Captions
One-word captions are a wasted opportunity.
Your caption should feel like a mini-conversation. Ask a question. Share a quick story. Add a call-to-action like “Comment below if you’ve ever dealt with this!” or “DM me for my free open house checklist.”
The goal? Spark engagement. More comments = more reach = more eyes on your business.
📌 Example:
Instead of “Just listed!” try:
“🏡 Just listed this charming 3-bedroom in North Park. Who do you know looking to move? Click the link in bio for a tour or send me a DM to book a showing!”
5. Be Human, Not Just a Highlight Reel
Polished is fine. Perfect is forgettable.
People connect with people—not brands. So show your face. Show behind the scenes. Share the messy middle. The flopped showings. The bloopers. The real life of being a realtor.
Some of the highest performing content from our coaching clients has nothing to do with real estate. It’s them being human.
Try:
A time-lapse of a day in your life
A story about your first client win (or loss)
A moment that made you laugh or want to cry
Authenticity always wins.
6. Keep Evolving—So You Don’t Get Left Behind
The platforms have changed. The audience has changed. If your content hasn’t changed since 2018, your results are likely flatlining—or worse, dropping.
Ask yourself:
“Would I stop scrolling to watch this?”
“Would I engage with this if I saw it today?”
“Is this actually helping someone, or just filling space?”
If the answer is no, it’s time to rethink your strategy.
7. Bonus: Repurpose Like a Pro
One video = multiple pieces of content.
Let’s say you record a short-form video tip for buyers. You can:
Post it on Instagram Reels
Share to Facebook Stories
Upload as a YouTube Short
Convert to a blog post (like this!)
Pull a quote for a graphic
Use it in your email newsletter
Working smarter with content saves time and boosts reach. That’s how top-producing agents stay consistent online without being glued to their phones.
Here’s the thing: algorithms reward engagement. They want to see likes, comments, shares, stitches, tags, and saves. That’s how content gets surfaced to more people. But if your settings block those features, the algorithm has nothing to go on—and your post dies on the feed.
ICT Coach Nick Baldwin
Final Thoughts: Stop Posting Like It’s 2018
You’re a modern real estate professional—your content should reflect that.
Ditch the outdated posts and lean into strategy. Use video. Create value. Engage like a human. And always keep your audience in mind. Because in 2025, it’s not enough to show up—you have to stand out.
Your social media is your storefront. Make sure it’s saying what you want it to say.
💡 Want more done-for-you content tips, social strategies, and real estate marketing systems?
Book a FREE Coaching Call with Icenhower Coaching & Training:
👉 CoachCallFree.com
Let us help you fine-tune your strategy and grow your business using the tools that work today.
