Learn the simple 3-step social media video formula—Hook, Value, CTA—that agents can use to create consistent, high-converting content in under 60 seconds.
As a real estate agent, it’s easy to feel overwhelmed when creating social media content. Between keeping up with market updates, managing clients, and staying consistent with posts, video often feels like “one more thing” on your plate. But what if I told you that creating a powerful, effective, 60-second video is simpler than you think?
I’ve coached countless agents on how to leverage social media to attract leads and grow their business. And one of the most common mistakes I see? Overcomplication. The truth is, you only need a simple 3-step framework to create videos that engage your audience and convert them into clients.
That framework is: Hook – Value – CTA.
VIDEO: The 3-Step Formula for Creating Social Media Videos That Convert
1. Start With a Hook (First 5 Seconds)
Social media platforms like Instagram, Facebook, TikTok, and YouTube Shorts decide whether to push your video further based on the first five seconds. This is why your opening line is critical.
Examples of hooks you can use:
“Don’t buy a house until you hear this…”
“Here’s the #1 mistake sellers make…”
“The market is changing, and here’s what you need to know…”
These short, curiosity-driven statements stop the scroll and earn attention.
2. Deliver One Clear Piece of Value (30–40 Seconds)
Once you’ve hooked your audience, it’s time to deliver a single, digestible piece of value. Don’t overwhelm your viewers with multiple tips. One strong takeaway is more memorable and actionable.
For example:
A quick tip on making your offer stand out in a competitive market.
How to save money on a mortgage with a simple lender strategy.
A staging hack that helps homes sell faster.
This middle section builds trust and positions you as a local market expert.
3. Close With a Call to Action (Last 15 Seconds)
Every video should invite viewers to take the next step. A strong CTA (call to action) drives engagement and generates leads.
Examples:
“If you’re thinking about buying soon, send me a message and I’ll walk you through the process.”
“Want my free seller’s checklist? Comment below and I’ll send it over.”
“Follow me for more local real estate tips.”
Without a CTA, your video risks being “edutainment” rather than a client-generating tool.
Why This Formula Works
Consistency in content creation doesn’t come from endless ideas—it comes from systems. The Hook–Value–CTA formula gives you a repeatable blueprint. Whether you post three times a week or daily, this framework ensures every video has purpose, structure, and impact.
When agents adopt this system, they never run out of content. Instead of guessing what to post, they follow the proven formula that keeps their pipeline full.
Social media isn’t about doing more—it’s about doing it smarter. By aligning each format with its purpose, you’ll amplify your reach.
ICT Coach Nick Baldwin
Final Thoughts: Social Media Video Formula
Social media success doesn’t require flashy editing or viral dances. It requires clarity, consistency, and a repeatable process. So, next time you sit down to record, remember: Hook – Value – CTA. That’s it.
Use this formula every time, and you’ll build credibility, attract new leads, and ultimately, convert more clients.
