Are your posts getting crickets? Coach Nick Baldwin shares how your privacy settings might be blocking the algorithm—and your growth.
You’ve got great lighting, a clear message, and solid captions. You’re consistent. You’re showing up. And yet—your engagement is flatlining.
Sound familiar?
As a real estate agent trying to grow your business through social media, nothing feels more frustrating than putting effort into creating great content only to be met with silence. No likes. No shares. No comments.
Here’s the kicker: it might not be your content that’s the problem. It might be your settings.
Let’s dive into how one small overlooked detail—your privacy settings—could be blocking your growth and how to fix it.
VIDEO: This One Social Media Setting Is Killing Your Engagement
You’re Not Being Shadowbanned—You’re Being Silenced by Your Own Settings
I talk to agents every day who feel like the algorithm is out to get them. And I get it—these platforms can feel impossible to crack. But more often than not, it’s not an algorithm problem at all. It’s a visibility problem.
If you’ve never reviewed your privacy settings on Instagram, Facebook, or TikTok since setting up your account, there’s a good chance you’re limiting how your content can be shared and interacted with. That’s a massive problem.
Because here’s the thing: algorithms reward engagement. They want to see likes, comments, shares, stitches, tags, and saves. That’s how content gets surfaced to more people. But if your settings block those features, the algorithm has nothing to go on—and your post dies on the feed.
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Digital Domination Social Media Coaching Program
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 8-week-long specialized role coaching program
- Dates TBA upon registration
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Nick Baldwin.Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market. With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table. Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions. The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed. Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads. Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are. For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content. For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively. Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately. Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
What Settings Are Hurting Your Social Media Engagement?
Let’s take a look at what could be holding you back behind the scenes.
Here’s a quick checklist every real estate agent should review right now:
✅ Are your posts public?
✅ Can people comment on your posts?
✅ Can others tag you in relevant content?
✅ Can your videos be shared, stitched, dueted, or remixed?
✅ Is your profile discoverable to people outside your follower list?
If you answered “no” to any of the above, your content is basically trapped behind a digital wall.
Why Real Estate Agents Can’t Afford to Stay Private
I get it—privacy concerns are real. Maybe you turned off comments because of trolls. Or maybe you limited tags after being bombarded by spam. Those are fair reasons.
But here’s the hard truth: if you want to build your brand, grow your visibility, and attract new clients, you need to meet the algorithm halfway. And that means creating engageable content—both in format and functionality.
As a real estate agent, your goal isn’t just to show up—it’s to be seen, to build trust, and to generate leads. Social media is no longer optional. It’s where your next seller, buyer, or referral partner is hanging out. If your settings are locked down, they’re not even seeing you.
Here’s the thing: algorithms reward engagement. They want to see likes, comments, shares, stitches, tags, and saves. That’s how content gets surfaced to more people. But if your settings block those features, the algorithm has nothing to go on—and your post dies on the feed.
ICT Coach Nick Baldwin
How to Fix Your Social Media Privacy Settings (Step-by-Step)
Let’s walk through how to update your settings across Instagram, Facebook, and TikTok:
✅ Instagram:
Go to Settings > Privacy
Turn your account Public
Enable Comments from Everyone
Allow Tagging and Mentions
Enable Reels Remix and Story Sharing
✅ Facebook:
Go to Settings & Privacy > Settings > Privacy
Set your posts to Public
Enable Sharing and Tagging
Make your profile Searchable
✅ TikTok:
Go to Settings > Privacy
Turn off Private Account
Enable Comments, Duets, Stitches, and Downloads
These simple toggles can drastically boost how often your content is seen—and by who.
Give the Algorithm Something to Work With
Real estate professionals often focus on the visuals, the caption, or the message—and yes, all those things matter. But if no one can engage with your content, the platform can’t do anything with it.
When you open your settings, you:
✅ Allow content to be shared by viewers
✅ Enable people to comment, which increases visibility
✅ Invite tags and mentions, expanding your reach
✅ Encourage interaction, which is what platforms reward
So if you’ve been wondering why your amazing content is going unnoticed, check your settings. You might be unintentionally silencing yourself.
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Why This Matters for Real Estate Agents
Let’s bring this back to your business. You’re not just making content for fun—you’re making it to grow. Social media is a lead source. It’s a digital version of door-knocking. So why would you lock the door?
When your content is discoverable:
Potential sellers in your area see your expertise
Relocation buyers find your listings
Referral agents get inspired to connect with you
Clients are reminded of your value and professionalism
In short, visibility drives business. If your posts aren’t visible, you’re leaving money on the table.
Final Thoughts from Coach Nick
Your content probably doesn’t suck.
It’s just trapped.
Don’t let one overlooked setting keep you invisible. Do a quick audit of your profiles today. Make sure everything is open, public, and interaction-friendly.
Because sometimes, the smallest tweak makes the biggest difference.
🧠 Pro Tip:
Put a reminder on your calendar to check your privacy settings quarterly. Platforms update their options all the time, and what’s public today may be private tomorrow.
📌 Recap: How to Unlock More Engagement Today
✅ Make your content public
✅ Enable comments, sharing, and tagging
✅ Check settings on Instagram, Facebook, and TikTok
✅ Let the algorithm help you by giving it signals to work with
✅ Stay visible to buyers, sellers, and referral partners
