Struggling to get views on your real estate videos? The issue probably isn’t your content—it’s your title. Learn how to create better, keyword-rich real estate video titles that drive clicks, visibility, and leads.
If you’re putting out great real estate video content but nobody’s watching—it’s not your fault… but it is your title.
I talk to real estate agents all the time who are frustrated by their YouTube performance. They’re creating videos consistently, they’re saying the right things, but the views just aren’t coming. Here’s the truth: content doesn’t matter if nobody clicks on it.
VIDEO: You’re Losing Views on YouTube—Fix Your Real Estate Video Titles
YouTube Is a Search Engine
Let’s start with this—YouTube is the second largest search engine in the world. That means your video title has to function like a search query. Think like a consumer. Think like a buyer or seller.
Would someone searching for answers type “New Listing” into the YouTube search bar?
No. But they might search:
“How far does $500,000 go in Denver?”
“Best neighborhoods in Nashville for families”
“What’s the market like in Austin in 2025?”
Those are real questions that real people are asking. And your video title should match that language.
Vague Titles Don’t Perform
Skip overused, empty titles like:
“Market Update”
“My Newest Listing”
“Q2 Recap”
Those don’t tell anyone what your video is about, why they should care, or how it helps them. There’s no curiosity. No urgency. And no keywords that signal to the algorithm who this video is for.
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Learn Canva for Real Estate Agents: A Beginner’s Guide
ICT Online CourseLearn Canva for Real Estate Agents:
A Beginner's Guide
Master the basics of Canva to create high-quality, on-brand marketing materials that make your real estate business stand out.
Step-by-step training to design professional graphics, flyers, and social media posts
Learn how to customize templates for listing presentations, open house materials, and ads
Discover time-saving shortcuts and design best practices used by top marketing directors
Build brand consistency across your team’s digital and print materials
Gain hands-on experience designing within Canva’s intuitive platform
Includes downloadable templates, brand kits, and design checklists
Create Eye-Catching Marketing Materials
Learn to design captivating flyers, social media posts, and more to attract potential buyers
Boost Your Branding Efforts
Elevate your brand with professional graphics that convey trust and credibility
Save Time and Money
Ditch expensive design services and create your visuals in-house with ease
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Mergers & Acquisitions
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Module 1: Introduction to CanvaWelcome to Learn Canva!
Setting Up Your Canva Account
Workbook: Introduction to Canva
Instructor’s Manual: Introduction to Canva
Presentation Outline: Introduction to Canva
- Presentation: Introduction to Canva
Navigating the Canva Interface
Working With Templates & Styles
Managing Brand Assets
Workbook: Mastering Canva Basics
- (Included in full purchase)
Instructor’s Manual: Mastering Canva Basics
Presentation Outline: Mastering Canva Basics
Presentation: Mastering Canva Basics
Slides: Mastering Canva Basics
Overview of Social Media Platforms for Real Estate
Creating Instagram Content
Designing for Facebook & LinkedIn
Social Media Strategy: Take Our Course
Workbook: Designing Engaging Social Media Content
Instructor’s Manual: Designing Engaging Social Media Content
Presentation Outline: Designing Engaging Social Media Content
Presentation: Designing Engaging Social Media Content
Creating Effective Print Marketing Collateral
Setting Up Additional Print Marketing Templates
Exporting Print Marketing Collateral
Creating Effective Digital Marketing Collateral
Enhancing Designs with QR Codes & Interactive Elements
Workbook: Creating Marketing Collateral
Instructor’s Manual: Creating Marketing Collateral
Presentation Outline: Creating Marketing Collateral
Presentation: Creating Marketing Collateral
- Creating an Email Header in Canva
- Creating Images for Your Email Marketing
- Editing Videos in Canva
- Workbook: Enhancing Client Engagement Through Visuals
- Instructor’s Manual: Enhancing Client Engagement Through Visuals
- Presentation Outline: Enhancing Client Engagement Through Visuals
- Presentation: Enhancing Client Engagement Through Visuals
Create Flipbooks with Canva
Easy Design Sharing in Canva
Simplifying Social Media Sharing with Canva
Workbook: Advanced Canva Features & Next Steps
Instructor’s Manual: Advanced Canva Features & Next Steps
Presentation Outline: Advanced Canva Features & Next Steps
Presentation: Advanced Canva Features & Next Steps
About this course
- $99.00
- 6 modules; 45 lessons
- 6 months of access to course materials
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRachel V.
Let's get you started with Canva.
Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.
I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.
Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.
Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!
Create templates in Canva to streamline your marketing workflow.
In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.
This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
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ICT Regional Summit in Phoenix, AZ
Join us at the ICT Regional Summit in Phoenix, AZ
Dates: October 7-8, 2026
Be a part of the highest level conversations in the real estate industry!
Venue:
TBD
Stay tuned for venue information & hotel recommendations.
What to expect
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
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ICT Regional Summit in Kansas City, MO
Join us at the ICT Regional Summit in Kansas City, MO!
Dates: June 3-4, 2026
Be a part of the highest level conversations in the real estate industry!
Venue:
TBD
Stay tuned for venue information & hotel recommendations.
What to expect
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
What to Do Instead
Use clear, specific, keyword-rich titles that help your ideal client feel like the video was made for them.
Try adding:
📍 A geographic keyword (city, neighborhood)
📍 A buyer/seller goal (price range, home type)
📍 A hook (“before you move,” “things nobody tells you,” “most people miss”)
Here are a few title examples that work:
“Before You Buy in Scottsdale – 3 Things Most People Miss”
“What Kind of Home Can You Get for $400K in San Diego?”
“Top 5 Schools in Tampa – Where to Buy a Home Nearby”
Bonus Tip: Add Curiosity or Urgency
Words like “before you move,” “watch this first,” or “what most people miss” create an emotional trigger. It makes people curious. They don’t want to miss out. And that drives clicks.
Here’s the truth: content doesn’t matter if nobody clicks on it.
ICT Coach Nick Baldwin
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Social Media & Digital Marketing: Online Masterclass for Agents
ICT Online CourseSocial Media & Digital Marketing
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Grow Your Online Brand
Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.
Create Content That Converts
Use proven posting strategies to turn engagement into real business opportunities.
Master Digital Marketing
Learn how to run ads, track results, and expand your reach with confidence.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Transform your social media into a lead-generation machine.
Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Bottom Line: Better Titles = More Views
You’re probably already doing the hard part—creating videos consistently. Now it’s time to fix the easy part: your titles. Because no one will click on your video if the title doesn’t tell them why they should.
And if you’re ready to build a full system that attracts leads through digital content—especially video—then you need the Digital Domination specialized coaching program. Inside, we’ll teach you how to grow your brand, increase visibility, and convert views into real business.
🎯 Learn more and sign up here:
👉 Digital Domination Coaching Program
