Homeowners should never be concerned over the selling price of their home. ย Yet many real estate agents find themselves repeatedly arguing with their clients over a home’s sale price duringย listing presentations. ย If this is the case, the agent is not effectively communicating why price doesn’t matter since home proceeds all come out in the wash. ย To create seller urgency, try utilizingย Brian Icenhower’s listing presentation scriptย that provides the rationale for why homeowners shouldn’t wait for their home’s value to increase before putting it up for sale since “it all comes out in the wash.” ย Here’s how to deliver the script:

Scripts for Building Referral Networks from Business Relationships

Scripts for Buyers: How to Show Less Homes

Agent Websites that Generate Real Estate Leads

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Managing & Compensating Buyers Agents on Real Estate Teams

Easy Ways to Ask Your Clients for Referrals

How to Compensate & Structure Real Estate Teams

How Realtors Build Referral Based Businesses

The 5 Ways to Mirror & Match Client Behavior

When & How Realtors Should Make their First Administrative Hire

Top Producing Realtor Prospecting Scripts

The 3 Primary Duties of a Top Producing Realtor

Scripts for Overcoming Listing Presentation Objections

How to List For Sale By Owner (FSBO) Homes

When Should I Start a Real Estate Team?

How to Conduct Better Real Estate Team Meetings