Use these real estate internet lead scripts to convert inbound internet leads and buyer sign calls into buyer consultation appointments. The key to converting sign calls and internet leads is to keep prospective buyers on the phone by coming from curiosity through a series of questions. Top agents understand that successful real estate internet lead scripts are composed of a series of leading questions. Any statements an agent makes are quickly followed by a question to learn more about a prospective buyer’s needs. Typically, statements are only used to validate that the agent understands the buyer’s answer, and then immediately followed by a question to learn more reasons why they need to meet in person for a buyer consultation appointment.
Agents with high buyer conversion ratios typically utilize a Buyer Lead Sheet to help them ask a series of questions to assess buyer needs and motivators. No one has perfected this art more effectively than Lead Buyer’s Specialist Shelly Koenigsfeld who closes over 70 buyer-side transactions a year. Before checking out our sample Buyer Lead Sheet below, watch as Shelly reveals her real estate internet lead scripts and dialogues in this video: