Explore how AMP’s training materials help brokerages build a production-focused culture. Learn how in-person sessions with workbooks, designations, and instructor-led training help agents grow, stay loyal, and reduce drama.
You can’t build a thriving real estate culture without intentional, production-centered training. AMP brings this to life with high-quality videos, workbooks, slide decks, and certifications—empowering brokers and team leaders to lead more effectively.
AMP Makes Live Training Easy & Affordable
AMP’s platform includes:
50+ professionally produced video courses (e.g., negotiation skills, sphere-building)
Printable workbooks and visual presentations for easy classroom or boot camp delivery
Ability to host consistent in-person classes, either weekly, monthly, or as thematic boot camps
AMP is priced per user—not a massive upfront investment, making powerful training available for every brokerage size.
VIDEO: Create a Production-Centric Culture with AMP & Real Training Tools
Highlight Top Agents & Recruit Through Culture
Use in-person AMP training to:
Position yourself and top agents as local experts
Invite external agents to attend, showcasing your culture and learning environment
Engage recruits with authentic value, not pressure
AMP–powered training programs demonstrate why recruits should come in, instead of you going out to find them.
Amp Up Credibility with Courses, Certifications & Faculty
AMP offers formal designations like:
Certified Administrative Associate (CAA)
Negotiation Expert
Marketing, DISC, FSBO, and more
Create an in-house faculty by assigning experienced agents as course leaders—raising your team’s status and attracting both clients and recruits.
Retention Through Community & Recognition
Consistent training:
Keeps agents engaged
Highlights top performers
Creates momentum around shared goals
Add certifications, posted photos/videos, and social sharing to strengthen loyalty and brand presence.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Start Small, Scale Fast
Three easy ways to use AMP for live training:
Play & Discuss: Show a module, then host guided conversation with printed workbooks.
Train In-Person: Use AMP slides and materials to lead the session yourself—record it and boost your social presence.
Train P.R.O.: Teach at local REALTOR® associations for visibility and credibility.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
The Agent Management Portal is the ultimate recruiting software system. Think of it as a Roku or Fire Stick for your real estate business—a hub that ties together all your training, tools, and resources.
Brian Icenhower
Why It Matters
A training-rich environment is drama-free and performance-oriented. When agents feel supported, recognized, and given the tools to succeed, production becomes the culture—not the exception. That’s how top brokerages stay at the top.
Ready to build a training-first, client-attraction culture in your brokerage?
