Learn how real estate brokers and team leaders are using tech-driven recruiting strategies to attract top agents in today’s market. Discover why platforms like AMP make all the difference.
Recruiting top real estate agents has always been a challenge—but in 2025, it’s not just about charisma or brand recognition anymore. The most effective brokers and team leaders are using a secret weapon to gain a competitive edge: technology.
Let’s unpack why this shift is happening and how you can start leveraging it today to recruit agents to your brokerage or real estate team.
VIDEO: How Real Estate Brokers Use Technology to Recruit Agents in 2025
Fishing in the Right Waters at the Right Time
There’s something about market shifts—especially slowdowns—that create prime recruiting conditions. Think of it like fishing: when the water’s choppy and sales are down, that’s when the fish school together.
In real estate terms, when transactions slow, agents start looking for better support, more leads, and new opportunities. If you’re not getting your pole in the water during these times, you’re missing out.
That’s why now is the time to be proactive with your recruiting strategy.
Why Technology Works as a Recruiting Tool
When we talk about recruiting with technology, we’re not just referring to fancy CRMs or lead gen platforms. We’re talking about how your systems demonstrate value to agents on the outside looking in.
Ironically, many seasoned brokers and team leaders roll their eyes at tech. They see it as bells and whistles—just another shiny object. And honestly? They’re not entirely wrong. A lot of new tech platforms promise the moon but don’t move the needle for production.
But here’s the twist: agents love it anyway.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Agents Are Drawn to Tech
If you’ve ever seen a new national brand explode across the country, you’ve probably noticed the one thing they all tout: their technology platform.
Now, as a coach, broker-owner, and someone who’s been around this industry for decades, I can tell you firsthand—most of those “cutting-edge” tools are just rebranded versions of what we’ve had for years. There’s nothing groundbreaking.
But it doesn’t matter. Perception matters more than functionality when it comes to recruiting.
Agents see tech as the key to their future success. And if you’re the one showing it off, you instantly become a more attractive option—even if your systems are functionally the same as the brokerage down the street.
You Need a Dog & Pony Show
If you want to compete, you’ve got to play the game. That means showing agents a tech-forward experience that makes them say:
“Wow, this is what I’m missing at my current brokerage.”
That “wow” factor creates an emotional hook. It makes agents believe their success is possible—if they just had the right tools.
And when they see those tools in action? The decision becomes easy.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
The Agent Management Portal is the ultimate recruiting software system. Think of it as a Roku or Fire Stick for your real estate business—a hub that ties together all your training, tools, and resources.
Brian Icenhower
Recruiting Isn’t About Tools—It’s About Hope
At the end of the day, agents don’t move because of logic. They move because they see a path forward. A way to grow. A support system that inspires them to believe in their goals again.
Technology—when used correctly—helps brokers deliver that hope.
The best part? You don’t have to build this all from scratch. Platforms like our Agent Management Portal (AMP) already have everything you need to wow recruits and train your agents at scale.
Final Thoughts: Step Into the Future
If you’re still trying to recruit using outdated methods—lunches, coffee chats, or old-school flyers—you’re playing checkers while the rest of the industry plays chess.
Agents want to feel like their future is in good hands. And showing them a sleek, powerful, and easy-to-use platform that supports their business goals is one of the most effective ways to demonstrate your value.
So, ask yourself:
- Are you showcasing tech that impresses?
- Are you creating systems that give agents confidence?
- Are you positioning your team or brokerage as a place of growth?
If not, it’s time to get your pole in the water.
Let’s go fishing. 🎣
👉 Ready to start recruiting with the AMP?
Visit therealestatetrainer.com/systems to see how real estate leaders are using tech to attract and retain top agents.
