Best Lead Gen for D Agents (Drivers)

D agents want results now.

They don’t want long conversations. They don’t want to “check in.” They don’t want slow-burn strategies without immediate payoff.

They want a scoreboard.

Best real estate agent lead generation methods for D agents

• Expired listings (high conversion, clear pain point, fast wins)

• FSBOs (direct objections, clear outcome, competitive environment)

• Door knocking (especially targeted knocking around listings/turnover areas)

• Online leads (if they can treat it like a chase + follow-up sprint)

• Circle prospecting (only if it’s framed as volume + competition)

How to coach a D agent

• Use competition, metrics, and time blocks

• Keep training short and practical

• Make it a game: contacts → appointments → contracts

• Don’t over-explain. Give the play, then hold accountability

Watch-outs for D agents

D agents often resist SOI work because it doesn’t feel immediate. They also avoid “marketing to friends” because it feels fake or inefficient.

Your job as a leader is to:

• Tie SOI activity to a clear objective

• Make it measurable

• Keep it structured and short

Example: 10 daily “real conversations,” logged, with a follow-up plan — not endless social chit-chat.

Best Lead Gen for I Agents (Influencers)

I agents are the “prototype realtor” — they’re social, visible, and naturally relationship-driven.

But they hate rejection.

If you throw an I agent into heavy cold-call rejection environments without a plan, they’ll burn out fast.

Best real estate agent lead generation methods for I agents

• SOI and referral-based systems

• Networking groups (BNI, community groups, boards, service orgs)

• Open houses (high people exposure, high energy)

• Social media content (branding + relationships at scale)

• Client events (they love hosting and being seen)

How to coach an I agent

• Give them structure so they don’t “wing it”

• Tie activity to visibility and recognition

• Use accountability that feels social (scoreboards, group challenges, partner roleplay)

Watch-outs for I agents

I agents get bored quickly. If they don’t see results fast, they jump to another shiny lead source.

They also struggle with:

• consistent follow-up

• data entry and CRM discipline

• low-conversion activities like circle prospecting (too many hang-ups)

So the coaching focus is:

• simplify the system

• automate what you can

• keep them in front of people

• build follow-up habits through structure, not motivation

Best Lead Gen for S Agents (Steady / Supportive)

S agents are dependable, service-based, and relationship-loyal.

They can build an incredible referral business — if they stay in the business long enough to let it compound.

Their biggest issue is they avoid discomfort. They often wait for business instead of generating it.

Best real estate agent lead generation methods for S agents

• SOI/referrals (they nurture naturally)

• Past-client systems (check-ins, events, “client for life” approach)

• Geographic farming (slow build, consistent repetition, predictable cadence)

• Open houses (if they’re trained and confident)

• Warm follow-up on team-generated leads (they convert well when lead is “handed” to them)

How to coach an S agent

• Give them a steady schedule and simple standards

• Don’t overwhelm them with too many tactics

• Use supportive accountability: “Here’s the plan, here’s the expectation, here’s the cadence”

Watch-outs for S agents

If an S agent is new and needs income now, SOI and farming may be too slow initially.

That’s where they must “hold their breath” for a season:

• take on a short-term prospecting tactic (like expireds/FSBOs or structured circle prospecting)

• until their longer-term systems start producing

Leaders: don’t let S agents hide behind “I’m not that type.” Train them to stretch temporarily — then transition them back into their long-term strengths.

Best Lead Gen for C Agents (Compliant / Analytical)

C agents want clarity, data, and certainty.

They don’t like vague scripts. They don’t like winging it. They don’t like being put on the spot.

But if you give them a system with measurable expectations, they can become machines.

Best real estate agent lead generation methods for C agents

• Online leads (follow-up sequences, automation, process control)

• ISA-style calling/follow-up roles (if they’re on a team)

• Geographic farming (systems + patience)

• Email marketing / direct mail (structured messaging, repeatable campaigns)

• Niche targeting (specific demographics with a repeatable process)

How to coach a C agent

• Show them the math: contact-to-appointment-to-client ratios

• Give them scripts, objection trees, and measurable benchmarks

• Create a process they can trust, then enforce consistency

Watch-outs for C agents

C agents will overlearn and under-execute. They will want 100% certainty before taking action.

You have to coach them into movement:

• “You’ll learn the rest while doing”

• “We adjust after the first 100 contacts”

• “We track results and refine weekly”

They also don’t like putting themselves out there on social media — so if branding is part of your team strategy, you need to systematize it for them.

How Leaders Use DISC to Build a Team Lead Gen Model

If you’re a team leader or broker owner, DISC changes how you build production.

Instead of forcing 20 agents into one lead pillar, you build multiple lanes:

• Prospecting lane (D-heavy, some C)

• Conversion lane (S-heavy, some C)

• Relationship lane (I and S)

• Farming lane (C and S)

Then you set standards and accountability by lane:

• contacts

• appointments

• follow-up tasks

• weekly pipeline review

This is how you increase retention too. When agents aren’t miserable, they stay longer — and they produce more.

The Truth: DISC Isn’t an Excuse — It’s a Training Strategy

Let’s be clear.

Behavioral profile isn’t permission to avoid hard work.

Every agent has to do uncomfortable things early.

But DISC tells you:

• where they’ll win fastest

• where they’ll need more coaching

• how long they’ll need to “hold their breath”

• how to communicate so they actually execute

That’s the difference between average leadership and real leadership.

Conclusion: Match the Method to the Agent, Then Build the System

If you want the best real estate agent lead generation methods, stop asking “What’s working right now?”

Start asking:

• What fits this agent’s behavioral tendencies?

• What will they actually do consistently?

• What can we measure weekly?

• How does it feed the database long-term?

Because the best lead gen method isn’t the trendiest one.

It’s the one the agent will execute long enough to master — and systemize long enough to compound.

If you’re leading agents, the win is simple:
Put the right people in the right lead gen lane, coach them the right way, and hold them to a standard.

That’s how you build predictable production.