Homeowners should never be concerned over the selling price of their home.  Yet many real estate agents find themselves repeatedly arguing with their clients over a home’s sale price during listing presentations.  If this is the case, the agent is not effectively communicating why price doesn’t matter since home proceeds all come out in the wash.  To create seller urgency, try utilizing Brian Icenhower’s listing presentation script that provides the rationale for why homeowners shouldn’t wait for their home’s value to increase before putting it up for sale since “it all comes out in the wash.”  Here’s how to deliver the script:

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