Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Module 1 Video: Local Services Ads
  • Workbook: Module 1: Local Services Ads
  • Quick Tip: 3 things that make you appear more frequently for Local Services Ads
  • Generating Listing Leads with Local Services Ads
  • Online Lead Source Funnel
  • Quick Tip: Starting off on the right foot
  • Module 2 Video: My Business Profile
  • Workbook: Module 2: My Business Profile
  • Creating Multiple Google My Business Locations
  • How to Create Multiple Google Locations for a Real Estate Agent
  • Quick Tip: If you are struggling to get locations verified
  • How to Create Multiple Google Locations for a Real Estate Agent
  • Module 3 Video: Online Reviews
  • Workbook: Module 3: Online Reviews
  • Best Practices for Generating Google Reviews
  • Asking for a Review
  • Asking for a Google Review Template
  • Leave Us a Review Social Media Template
  • Google Review Request Email Template
  • Example Video: Reviews Request
  • Google Review Script & Instructions for Staff
  • Quick Tip: Reviews for each location
  • Online Review Job Post (Word doc with social post text)
  • Online Review Job Post (PowerPoint design file template)
  • Advanced Techniques for Getting Google Reviews
  • Module 4 Video: Maximize Your Online Presence
  • Workbook: Module 4: Maximize Your Online Presence
  • Google Posts
  • How Real Estate Agents Rank Higher on Google
  • Module 5 Video: Grow Your Business-to-Business Database with Google
  • Workbook: Module 5: Grow Your Business-to-Business Database with Google
  • Real Estate Vendor List Template
  • Real Estate Vendor Program Scripts
  • Module 6 Video: Additional Online Referral Lead Services
  • Workbook: Module 6: Additional Online Referral Lead Services
  • Online Lead Referral Sources
Google Local Services Ads for Realtors online course

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

Google Local Services Ads for Realtors online course

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Google Consultant” or CGC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.

Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else? 

You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.

What are you waiting for?

Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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